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An unexpected investment was born.

The investment community learned that L Catterton has completed a strategic investment in Sichuan Weiyi Beverage Food Co., Ltd. Next, the two parties will work together to consolidate their brand position in the southwest region and move towards the national market.

In my opinion, this should beWeiyi Beverage opens its first round of financing to the outside world. Originated in 1992, Wei Yi is one of the brands of Sichuan Blue Sword Beverage Group and is a household name in the southwest region. Beyond Sichuan and Chongqing, Wei Yi also appears on the tables of various places, and eating hot pot and drinking Wei Yi has gradually become a standard dining experience.

With this strategic investment, the post-90s girl behind Wei Yi, Guo Yawen, once again entered the public eye.

The world's largest consumer fund invested in Sichuan Weiyi

L Catterton is well-known in the PE circle.

As a consumer fund under the LVMH Group,L Catterton currently has 9 investment platforms in five continents around the world, including flagship acquisition funds, growth funds, Latin American funds, European funds, Asian funds, RMB funds and real estate funds, is the world's largest top private equity investment institution focusing on the consumer industry.