Kuaishou 818 new season officially launched
2024-08-10
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Chao News Client Reporter Lou Chun
The golden wind brings coolness and the sweet osmanthus is fragrant. On August 8, the mid-year promotion of "Kuaishou 818 New Season" was officially launched. The slogan of this 818 new season is "selected items, low prices every day". Kuaishou e-commerce platform will use new marketing methods and the platform's targeted support for top and mid-level influencers to allow users to "save more money" on Kuaishou e-commerce platform, help merchants and influencers achieve a big breakthrough in the 818 promotion, and also help more brand partners achieve efficient business growth on Kuaishou.
The official period of the 818 new season event is from August 8 to August 20. During the event, Kuaishou E-commerce will launch marketing methods such as "Expert PK", "Ten Thousand People Bargaining", and "E-commerce Fans Shopping Group".
"Expert PK" is the key gameplay for expert anchors. The platform will rank the anchors and teams with outstanding sales performance during the 818 promotion in the form of a list. The top-ranked anchors and teams will receive honors and rewards provided by the platform.
"Ten Thousand People Bargaining" is a marketing strategy that helps users "save more as they buy more". After users purchase products, when the sales volume of goods reaches a certain level, the platform will give the purchasing users a certain amount of cash back.
"E-commerce Fan Shopping Group" is a marketing tool for new fans. After following the anchor, users can join the fan shopping group for free. As the fan level increases, users who have joined the shopping group can enjoy different levels of rights and interests.
In addition, during the 818 new season, Kuaishou E-commerce will launch special category activities such as Clothing Day, Beauty Day, Life Day, Food and Wine Day, etc. according to the characteristics of the node and the industry, and set up all-category explosion days such as 818 Good Start, Qixi Festival Benefits, and Super Market, to help brands and merchants in various industries achieve growth during the promotion period.
The 818 promotion is the middle ground between the two annual promotions of 618 and Double 11. It is not only a long-term support for consumer demand after 618, but also a training ground for early preparation for the Double 11 promotion. The new gameplay unveiled in the Kuaishou e-commerce 818 promotion will be further polished and improved with the help of the 818 position, and will continue to serve consumers in the subsequent Double 11 promotion.
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