news

Cailianshe News, August 9 (Reporter Guo Zishuo)The "Qixi Economy" heats up.goldConsumption is heating up rapidly. According to the 2024 Qixi Festival gift consumption observation chart released by Taobao today, the "gold pie" with investment value has "killed" into the top ten list. The transaction volume of gold category increased by 255% month-on-month, mainly for investment gold bars and other value-preserving gold jewelry.

Entering August, Chinese Valentine’s Day is superimposedGold PriceDue to the volatility, many investors are targeting the periodic "low point" of gold prices to enter the market, and the popularity of gold trading continues to rise. Compared with branded gold shops, the price of investment gold bars of commercial banks is usually more than 100 yuan cheaper, which is a relatively large discount. Therefore, commercial banks are also investors'Buy GoldThis week, whether from the bank branch survey results or investor feedback, the bank's gold sales enthusiasm has increased.

Banks seize the trend and vigorously promote gold products for Chinese Valentine's Day

Some staff at the outlets reported that the number of inquiries and transactions for gold products increased significantly this week. A wealth management manager at a large state-owned bank in Guangzhou revealed: "Recently, many people have bought gold, especially after the gold price fell a few days ago, and the popularity is very high. Many investors buy gold for accumulation and keep it in their accounts."

At the same time, a "gold buying fever" has also been set off on social media. Many investors "squat" on the low-priced bank deposit gold and investment gold bar prices, and update them daily on social media. A senior individual investor shared, "Ruyi Gold deposits fell below 560 yuan/gram two days ago, falling to the lowest price in the past month. I hoarded 4 grams at one time." Due to the support of some banks, after accumulating a certain weight of deposit gold, investors can withdraw it as physical gold. In addition, the threshold for deposit gold is relatively low, so the discussion on related investments is also very hot.

Gold investment represented by accumulated gold is heating up, driving more banks to pay more attention to itPrecious MetalsBusiness, actively deploying the accumulation gold business. Nanjing Bank launched the personal accumulation gold business last week, customers can take the initiative to subscribe, gold fixed investment and other methods to obtain gold weight. It has the advantages of low investment threshold, strong flexibility, simple and convenient operation.

At the same time, many banks have recently increased their publicity and preferential policies for gold purchases during the Chinese Valentine's Day. From state-owned banks such as the Industrial and Commercial Bank of China and the Construction Bank to many small and medium-sized banks, they have all joined the promotion of gold products or accumulated gold business. For example, during the event, ICBC customers can purchase gold throughIndustrial and Commercial Bank of ChinaBuying designated precious metal products through the APP can get corresponding WeChat instant discounts ranging from 50 to 400 yuan. Taizhou Bank Shaoxing Branch has launched a brand gold bar discount event. Customers who buy craft gold products worth more than 1,000 yuan can enjoy a 5 yuan/gram discount on the same day's selling price.

In addition, China Construction Bank also launched the "'Gold' Joyful Companion, Romantic Chinese Valentine's Day" campaign to promote a series of Au9999 gold products including "CCB Gold Grains", "CCB Golden Dragon Soaring Across the World", "CCB Golden Water and Moon Love Bracelet", and "CCB Gold Investment Bars".

Analysts: Gold prices may fluctuate

Entering August,Gold PriceLast week, the weak economic employment data released by the United States causedRate cutsAs expectations rise, gold prices continue to rise. On August 1, the price of COMEX gold futures once exceeded $2,500/ounce. This week, affected by the turbulence in the global financial market, the precious metals market also fluctuated, and the price of gold once fell. The latest data shows that COMEX gold has risen again to $2,452.60/ounce, an increase of nearly 1.20%. How do you view the trend of gold prices in the future?

In the long run, many institutions believe that the trend of gold prices has certain support. DBS Group analyst Wu Junyong pointed out that the 12-month rolling target price of gold has been raised to US$2,500 per ounce, while the previous target price was US$2,250. Even though the situation of interest rate cuts is not yet clear, the gold market as a whole still tends to be bullish.

CitibankAnalysts believe that the proportion of investment demand to gold mining supply is the main driving factor for gold pricing. In the past two years, the central bank's investment demand has continued to increase, accounting for the majority of mine supply and pushing gold prices higher. It is expected that the central bank's gold purchases in the future will support the gold price to stand at US$2,700 to US$3,000 per ounce in 2025.

Some analysts also pointed out that the gold price may fluctuate. "If there is no major risk event disturbance, the gold price may fluctuate, and the probability of a rising or falling trend is low." Dai Chaosheng, an analyst at Xinda Futures, believes that even if interest rates are cut in September, it does not necessarily mean a clear positive for gold prices. Through the review of the past few rounds of interest rate cuts, it is found that under the preventive interest rate cuts, the gold price performed generally after the interest rate cuts.