news

According to Sanyan Technology, the business status of Beijing 3W Coffee Co., Ltd. was recently changed from existing to cancelled.

The company was established in December 2015 with Song Yongcheng as the legal representative and registered capital of RMB 1 million. Its business scope includes catering management, corporate management consulting, consulting services, marketing planning, etc. It is wholly owned by Shenzhen Sandan Buliu Yuanxing Technology Co., Ltd.

Public information shows that 3W is a corporatized organization whose business includesAngel Investment, clubs, corporate PR, conference organization and cafes.

According to the online platform, the 3W Coffee Zhongguancun store is currently closed, while the 3W Coffee Peking University store is in normal operation. The latter's affiliated company is Beijing Ziyu Shuangchuang Coffee Co., Ltd., which was established in May 2018 and is also wholly owned by Shenzhen Sanda Buliu Yuanxing Technology Co., Ltd.

So has 3W Coffee, which originated from Zhongguancun Entrepreneurship Street, really closed its store in Zhongguancun?

In June this year, some netizens visited and discovered that 3W’s store on Zhongguancun Entrepreneurship Street had closed.

In March this year, some netizens discovered that the 3W Coffee Zhongguancun store had closed.

In fact, as early as March this year, Beijing Business Daily reported that the door of 3W Coffee was locked, and looking through the glass window, only some sundries were left on the workbench. According to the security personnel of the building near 3W Coffee, the store had not been open for a long time.

The operations manager of 3W Space Zhongguancun store under 3W Group explained the reason: "The lease contract with the owner has expired normally. We have new development plans, but this is an internal strategic plan of the company, and it is not convenient to disclose more information for the time being."

Regarding the cancellation and store closure, Sanyan Technology asked one of the founders of 3W Coffee, who said he was unaware because he had already withdrawn.

3W Coffee has had a star aura since its birth. In the second half of 2010, the founding team of 3W Coffee raised the first round of funds through crowdfunding from 180 investors, including big names such as Neil Shen, Xu Xiaoping, and Zeng Liqing.

However, the coffee shop was almost closed due to poor management and had difficulty in obtaining further financing, which later forced the birth of Lagou.com. Even the main color of the products adopted the green color of 3W Coffee.

Lagou.com was founded in July 2013, and was derived from the popular 3W Coffee. It became the industry leader within a year of its establishment. However, such a star company was sold to 51job in 2017.

However, Lagou.com is operating normally. Recently, Taobao launched the "Brave CEO" program, and a large number of CEOs including the founder of Zhong Xuegao flocked to Taobao's live broadcast room. In July, the founder of Lagou also launched his first show on Taobao.

In short, in those years, the entrepreneurial streets were full of entrepreneurs and investors. Everyone was talking enthusiastically about investment in 3W Coffee and Garage Coffee, and they talked about tens of millions of dollars. The roadshows and photo walls in the coffee shops were also very impressive.

The 3W Coffee Startup Street store has closed. Do you miss that era?