High-end jewelry and watches invite celebrities to help interpret the new brand image
2024-08-08
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Luxury brands, especially watch and jewelry brands, have always been keen on choosing suitable celebrities as spokespeople or brand friends, and using their popularity and fan power to quickly increase brand influence and market share. This strategy is particularly important and effective in the highly competitive Chinese market.
Recently, high-end watch and jewelry brands have officially announced global spokespersons, brand friends, or invited brand ambassadors to support their activities and interpret a new "perspective on time" and brand image.
Brand ambassadors appeared to support
IWC Engineers Theme Exhibition Officially Unveiled in Chengdu
Recently, the Schaffhausen IWC Engineer themed exhibition was unveiled in Chengdu. The exhibition was themed "Engineering Creates Eternity", showcasing the brand's function-first design aesthetics and engineering spirit. On the opening day, IWC brand ambassador Zhang Ruoyun and watch collector and blogger Da Neng appeared in Chengdu for a conversation. Representative product series such as IWC Engineer series, the new IWC Portuguese series, Pilot series and Portofino series were also on display.
IWC's Engineer themed exhibition recreates a creative exhibition space, using black and white tones to create a simple yet expressive engineering world. The new Engineer Automatic 40 is inspired by the Engineer SL watch designed by Gérald Genta in the 1970s, with an optimized ergonomic design and a new "middle link" bracelet to enhance wearing comfort.
This time, the highlight of the exhibition is IWC's first century perpetual calendar watch - the new IWC Portuguese series perpetual calendar watch, which can accurately calculate all leap years until 3999. The IWC Portuguese series manual winding tourbillon day and night display watch is another highlight of the scene. The work has a flying minute tourbillon weighing only 0.675 grams at 6 o'clock.
Official announcement of new brand friends
Rado Swiss radar watch interprets the true self wrist fashion
Recently, Rado Swiss Rado launched the new True Square series of "Infinite Black" and "Infinite White" mechanical watches, and together with the new brand friend Luo Yizhou, jointly interpreted the true self avant-garde fashion, depicting the balanced aesthetics with minimalist black and white, and outlining the outline of time with a square and a circle.
This time, Luo Yizhou wore a True Square "Infinite Black" mechanical watch, dressed in simple black and white, expressing his deep understanding of the pure background of "Master of Materials". This new True Square watch, carrying the brand's iconic high-tech ceramic craftsmanship, has a jade-like touch and scratch-resistant performance. 8 Wesselton full-cut diamonds and 4 black diamonds are embellished on the dial, and the silver swingable anchor logo adds a touch of fashion to the dial.
Guan Xiaotong officially becomes FRED's global spokesperson
FRED recently officially announced that actress Guan Xiaotong has become its global spokesperson. Since 2021, Guan Xiaotong has been working with FRED as the spokesperson for China. Now, she has opened a new chapter as the global spokesperson for FRED, and is stepping into an increasingly brilliant future with the brand. It is understood that Guan Xiaotong's enthusiasm and vitality coincide with the core values of the FRED brand. At the same time, the sunshine, confidence, charm and tenacity she displays have a deep resonance with the brand spirit of FRED.
Guan Xiaotong said with joy: "The past three years of working with FRED have been an extraordinary and wonderful journey. The tenacity and pure authenticity demonstrated by FRED are exactly the values I hold in my heart. I am very much looking forward to creating more wonderful things with FRED in the future and moving towards a brighter future together."
(Si Lu, Luo Wenyi)
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