Tsingtao Brewery tops Brand Finance 2024 global beer brand power ranking
2024-08-08
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Original title: Tsingtao Beer tops Brand Finance 2024 Global Beer Brand Power List
Poster News reporter Liu Jiao reports
On July 24, 2024, London time, Brand Finance, a UK-based global authoritative brand evaluation consulting company, released the 2024 global beer brand power top list and global brand value top list on its official website. At the same time, its official Twitter account @Tsingtao Beer, Corona, and Heineken official accounts congratulated Tsingtao Beer for surpassing Heineken to become the 24th annual brand power champion, and Corona replaced Heineken as the brand value champion.
Brand Finance combines market research data from more than 150,000 respondents from 41 countries and 31 industries. In 2024, Tsingtao Brewery ranked first in global brand power with a BSI score of 87, while Heineken ranked second with a BSI score of 85.9.
The report said that Tsingtao Beer from China maintains a strong influence in the domestic and international markets, with its products sold in more than 100 countries around the world. Through strategic cooperation with network channel partners, it continues to strengthen its extensive availability and market development in major markets around the world. Recently, the Tsingtao brand launched an alcohol-free product, demonstrating the company's commitment to adapting to the changing preferences of consumers.
Tsingtao is not alone in its international expansion. Over the years, Asian beer brands such as Japan's Asahi and Kirin have also been vigorously expanding into Western markets through huge investments and multiple strategic mergers and acquisitions, demonstrating the continued globalization trend of the beer industry.
Source: Poster News
