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On August 8, iQIYI officially launched the VIP member physical gift card customization service. This service is a further upgrade on the already launched electronic gift cards, providing users and enterprises with a rich range of physical gift card customization solutions. Currently, this service has been launched simultaneously in the iQIYI VIP member gift card area, and users can purchase exclusive customized VIP member physical gift cards through online ordering.

The first batch of physical gift cards for iQiyi VIP members launched this time include IP cards, festival cards, corporate customized cards and iQiyi standard member gift cards. IP physical gift cards include popular IPs such as "The Journey to the West of the Tang Dynasty", "The Story of Yan Xin", "Changfengdu", and "Kuangbiao"; festival physical gift cards include theme cards such as Teacher's Day, birthday cards and summer holidays; corporate users can design their own card faces based on corporate characteristics. Users can search for "gift card" in the iQiyi APP to enter the customization page to experience the service.

On the basis of being able to choose the card design for both electronic and physical membership gift cards, iQIYI has also introduced more extended customization functions for electronic and physical membership gift cards based on actual usage scenarios. In terms of electronic gift cards, in addition to the card designs officially provided by iQIYI, users can upload pictures on their own to generate a unique exclusive membership gift card; physical gift cards can add exclusive card numbers, birthdays, and names (pinyin/English) to make gift cards more personal and meet users' personalized needs.