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Actively responding to the 2024 "Benefit Enterprises Together" small and micro enterprise service action jointly deployed by the Ministry of Industry and Information Technology and 18 other departments, JD Enterprise Business has continued to carry out more than 50 "Benefit Enterprises TALK" series activities since the beginning of this year, and has received more than 3,000 relevant organizations and corporate managers from 9 provinces and cities including Beijing, Tianjin, Shanghai, Chongqing, Guangdong, Zhejiang, Jiangsu, Fujian, and Sichuan.

Through research and study activities for small and medium-sized enterprises in different regions and industries, JD Enterprise Business will continue to open up to enterprises JD's accumulated technical capabilities, operational experience, "enterprise-level supply chain" built by integrating social resources, and a service ecosystem built through deep cultivation in various industries, to meet the needs of small and medium-sized enterprises in digital transformation and improvement of business management levels, and provide all-round services for the high-quality growth of small and medium-sized enterprises.

CrackingenterpriseBusiness development problems,Diversified research sessionsProvide practicalReference Path

In the latest Fortune 500 list for 2024, JD.com ranked 47th, up 5 places from last year, and retained the top spot in the domestic industry. JD.com has accumulated rich practical experience in business models, business development, talent training, cultural construction and other fields, and can better provide valuable services for corporate development.

Based on the "Yi Qi TALK" activity format, JD Enterprise Business has created a variety of research and study sessions including digital exhibition hall visits, JD growth experience sharing, thematic course learning, as well as exclusive rights and interests and other service initiatives. At the same time, the one-stop digital procurement and service solution that can be widely used in various industries and different scenarios such as daily office, marketing, employee services, tooling and infrastructure, also attracted great attention on site.

Among them, in combination with the market trends in the digital economy era and the differentiated problems faced by enterprises in digital transformation, JD Enterprise Business has also cooperated with scientific research institutions, universities, vocational colleges, training institutions, as well as internal and external experts from JD Technology, JD Industry, JD Logistics, JD Health, etc., to target the personalized needs of different regions and industries, and provide full-link knowledge output on industry trends, management experience, digital transformation experience, etc., providing practical suggestions and references for enterprises to improve their business management level.

The study tour not only deepened the companies' understanding of digital procurement, but also stimulated their strong interest in this field. During the event, representatives from manufacturing, agriculture, medical, transportation, energy and fast-moving consumer goods industries actively interacted and expressed their expectation to carry out in-depth cooperation with JD in the field of digital procurement and jointly explore innovative supply chain solutions to achieve efficiency improvement and cost optimization.

Business representatives offer suggestions,proposeTotal chain numberDigital ManagementNew proposition、new demand

Efficient, transparent and intelligent digital procurement has brought a new picture to the traditional procurement model. Zhang Jinming, executive director of Shandong Deli Highway Group, who is a representative of the "Yiqi TALK" corporate customers, said that in the past, the company mainly focused on offline and local procurement. Not only was the procurement process cumbersome and inefficient, but the suppliers and product categories available were also very limited, making it difficult to fully compare prices. JD's digital procurement solution for corporate business can not only realize digital management of the entire procurement process, but also help companies establish nationwide commodity sourcing capabilities, accurately match supply and demand, and effectively reduce corporate procurement costs. Digital platforms and management tools such as JD Huicai, JD Zhicai, and JD Jinli can also help companies realize multi-department and multi-scenario procurement operations and management on one platform, effectively ensuring efficient, timely and compliant procurement.

In-depth analysis of consumer behavior to create a smooth path for product optimization and continuous brand innovation. As the leader of the liquor industry chain in Shaanxi Province, Xifeng Liquor has cooperated with JD.com as early as 2017, and JD.com has also become an important online sales platform for Xifeng Liquor. With the development of technology, changes in consumption patterns and liquor consumer groups, Xifeng Liquor has also ushered in a series of new challenges. At the "Yiqi TALK" event, Song Jianlin, deputy general manager of Shaanxi Xifeng Liquor Marketing Management Company, said that relying on JD.com's consumer big data, Xifeng Liquor can more accurately grasp consumer needs and preferences and provide strong support for product research and development and marketing. By participating in the Yiqi TALK study and research activities, JD.com's business model and development philosophy have provided Xifeng Liquor with a very good reference. It is hoped that the cooperation with JD.com will be further strengthened in the future, and through digital transformation and diversified channel layout, the corporate competitiveness of Xifeng Liquor will be enhanced, bringing new growth momentum to brand development.

Relying on tools to achieve efficient operation of online channels, it provides a methodology for the digitalization of the entire chain "from production to sales". Also as a representative of "Yiqi TALK" corporate customers, Beijing Rejing Biotechnology Co., Ltd. is a specialized and innovative "little giant" enterprise in Beijing, with a number of cutting-edge innovative technologies and innovative products in the field of clinical diagnosis. Zhan Chunhong, sales director of the company's clinical business department, said that in the process of transforming from traditional medical companies to e-commerce, due to the lack of talent and experience, sales in online channels have been difficult to open up. JD.com's various digital marketing tools accumulated over the years can help companies accurately locate user groups in different channels, improve the operational efficiency of multiple segmented scenarios such as user reach, user services, consumer insights, and business analysis, and realize the digital operation of the entire chain "from production to sales", so as to better "expand business opportunities and seek growth."

The widely covered supply chain infrastructure is becoming a strong guarantee for the high-quality operation of corporate customers. Through the "Yiqi TALK" event, Ni Ming, general manager of Nantong Zhongrun Park Management Co., Ltd., has increased his understanding of JD.com's corporate business supply chain infrastructure and digital technology capabilities. He said that the agricultural and livestock products and fresh products produced by the company have very high requirements for logistics and transportation conditions. JD.com's nationwide supply chain system and solid logistics infrastructure can not only well meet their efficient and safe fulfillment needs, but also the supply chain model of "B2C model + origin model + local retail model" has lower fulfillment costs and higher efficiency than the traditional supply chain model, and brings better user experience.

The relevant person in charge of JD Enterprise Business said that in the future, JD Enterprise Business will continue to promote the implementation and application of the "Yi Qi TALK" series of activities in more regions and more industries, and integrate and output its own management practice experience with internal and external resources more efficiently, starting from the entire supply chain and the entire process and all scenarios of corporate operations and management, to help more corporate customers achieve cost reduction, efficiency improvement and high-quality development.