Cainiao Jingu launches new e-commerce demonstration zone to create a new highland for cross-border e-commerce services
2024-08-08
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Gan Jupeng, reporter of Chao News Client
Jingu Phase II
On August 7, the opening ceremony of the Cainiao Jingu new e-commerce demonstration zone was held in Jinhua, Zhejiang, and the 2024 Brand Overseas Growth Conference was also held. Cainiao Jingu released an innovative growth empowerment plan for e-commerce sellers, and provided full-link e-commerce services for cross-border merchants through innovative projects such as the establishment of a cross-border emerging market merchant empowerment alliance and the Soso Bird old customer return ceremony.
Representatives from cross-border e-commerce platforms such as AliExpress and Tik Tok and industry experts attended the meeting and said that the launch of the Cainiao Jingu new e-commerce demonstration zone provides a highly promising cooperation platform for global e-commerce companies, and they look forward to achieving broader market coverage and more efficient business growth.
Opening ceremony of Cainiao Jingu new e-commerce demonstration zone
It is understood that Cainiao Jingu is located in the core area of Jinyi Free Trade Zone, Jinhua, Zhejiang, close to the Shanghai-Kunming Expressway and Shanghai-Kunming High-speed Railway, and connected to Hangzhou, Yiwu and other cross-border trade centers in the Yangtze River Delta. Since its opening in 2017, Cainiao Jingu Park has helped most of the settled companies achieve more than 30% performance growth, and successfully cultivated 4 core merchants that have grown from tens of millions to over 100 million. In 2023, Cainiao Jingu Park will have about 160 merchants settled in, more than 100 activities will be held, and more than 5,000 regional merchants will be served in total. Nearly 8,300 people will come to the park to participate in regular training and learning.
Jinhua Lianwuzhi E-commerce Co., Ltd. is one of the first companies to settle in the park. Zhao Tianmi, general manager of the company, said: "On platforms like Cainiao Jingu, cross-border trade companies can get more empowerment and more abundant resources. We can connect to more cross-border e-commerce platforms and expand our business to emerging markets such as Canada and Mexico."
"Cainiao Jingu not only adds a new space, but also provides Jingu's partners with a more global, digital and forward-looking development environment." Xu Yuedong, vice president of Cainiao Group and general manager of Cainiao Ground Network, said that relying on Cainiao Ground Network's globalization strategy, Cainiao Jingu's new e-commerce demonstration zone will focus on the "e-commerce +" industrial development model, gathering cross-border trade, e-commerce services, new media operations, and digital industry companies to create a new 5A-level full-platform e-commerce industry base and a new highland for complex functional full-platform e-commerce services.
During the event, Cainiao Jingu also released three empowerment plans for e-commerce sellers' innovative growth. Alibaba's new policies and new applications in the e-commerce field were implemented in the park. In addition to the Alibaba system platform, many mainstream e-commerce content marketing platforms in China will set up service centers in Jingu to realize the full-platform linking model of shelf e-commerce, content e-commerce, and social e-commerce. Combined with Cainiao's global capabilities, it provides first-hand market information, logistics fulfillment experience, and cross-border minority language talent recruitment services to help settled merchants go global. The plan will give full play to the ecological driving effect of Cainiao Jingu Park, integrate the park's high-quality e-commerce ecological resources and industrial policy dividends, and help cross-border merchants connect with global buyers in a "one-stop" manner.
Xu Qunfeng, director of investment and operations at Cainiao Jingu, said that through a series of support policies, Cainiao Jingu Park strives to incubate more billion-level and tens of billions of brand merchants with "Jingu characteristics" in the future and build an e-commerce demonstration park.
(Photo courtesy of Cainiao)
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