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As the Chinese Valentine's Day is approaching, flower transactions have begun to "heat up" in the Dounan Flower Market in Kunming, Yunnan. Some flower dealers said that the sales volume of flowers has gradually increased recently. As the "Chinese Valentine's Day standard", the consumption trend of "buy flowers and send flowers instantly" is becoming more and more obvious. What you see is what you get, fresh, convenient... Instant delivery has attracted more and more flower merchants to transform to instant retail with its characteristics that better fit the mentality of flower consumers. Third-party instant delivery platforms represented by SF Express will also usher in business growth opportunities.

　　Instant retail becomes the "standard" for flower merchantsThird-party instant delivery helps merchants seize the Qixi Festival traffic

Every year on the Chinese Valentine's Day, there is a small peak in flower merchants' sales. Flower consumption has a strong gift attribute, so during the peak of flower orders during festivals, the problem of untimely delivery will be more prominent. The fragile nature of flowers and the peak of holiday transactions are a strong test for the order fulfillment and delivery capabilities of flower merchants. In this context, professional third-party instant delivery capabilities such as SF Express are favored by more brands and merchants. Based on the characteristics of an independent third party, SF Express is not restricted by any delivery category or platform, and its capacity elasticity support capability is strong, which can flexibly and effectively respond to the sudden increase in capacity demand during peak periods. It is understood that SF Express has formulated differentiated and refined capacity plans in advance, and through the flexible integration and scheduling of "store + business district + citywide" riders, it ensures the efficient fulfillment of brands and merchants during the peak of holiday orders; when delivering fragile large gifts such as flowers, SF Express has also created a special solution-riders use measures such as gentle handling, constant speed driving, and carrying spray bottles to keep fresh to ensure the freshness and beauty of flowers throughout the process, ensuring the full consumption experience of the Chinese Valentine's Day.

In addition, more and more flower merchants choose to attract traffic and expand sales channels through private domain operations such as live streaming, Xiaohongshu/WeChat, etc., which also poses a challenge to the merchants' multi-platform operations and fulfillment capabilities. Based on the neutral, open, and independent third-party attributes without commercial flow bundling, SF Express continues to strengthen the connection between merchants and order sources from various channels, platforms and private domains, and conducts intelligent distribution and route planning, so as to better help merchants improve digital operation efficiency, business coverage and revenue under the trend of traffic decentralization.

　　The gift economy market is growing steadily, and SF Express's high-quality services in the city create a sense of ritual for the Chinese Valentine's Day

Data shows that the size of China's gift economy market has been expanding year by year since 2018, and is expected to reach 1.62 trillion in 2027. China's gift economy market is experiencing a more stable growth trend. The trend of buying gifts during festivals such as Valentine's Day and Chinese Valentine's Day is more obvious, and consumers are more diverse in the types of holiday gifts - in addition to flowers and cakes, a razor, a bottle of perfume, a luxury bag, a sumptuous meal...are all options for conveying love.

As consumers' shopping habits gradually shift to instant delivery, many couples choose to order a gift on an instant retail platform, or buy a delicious meal for the Chinese Valentine's Day through live broadcast, and then have it delivered to their homes by professional instant delivery capabilities such as SF Express. Many users also buy luxury goods through instant retail. SF Express, which has taken the lead in launching a luxury goods delivery service in the industry, has a professional team of riders who handle the goods with care and dress in uniform throughout the process. It also provides services such as customized etiquette and scheduled and fixed-point delivery. Each item must be signed in person to ensure that the beloved Ta feels the exclusive Chinese Valentine's Day ritual. In order to eliminate customers' concerns during the delivery process, SF Express provides a 100% compensation service. For losses or losses not caused by the customer's fault, you can initiate a compensation application at any time within 48 hours. SF Express will handle it quickly within 72 hours, complete the loss assessment, and settle the claim, making the entire delivery process more secure.

In addition, SF Express can also help young couples celebrate the Chinese Valentine's Day in more flexible ways, such as calling a rider to deliver flowers and cakes to the restaurant, freeing their hands and spending the holiday with their significant other in a more relaxed and comfortable manner; they can also ask the rider to help buy food that is not available on the food delivery platform; or use errands to send a special surprise to someone in a different place... Whether they are with each other or thousands of miles apart, they can convey their love better and faster through instant delivery services. During the Chinese Valentine's Day, open the SF Express APP or mini program, place an order for services such as "help pick up and deliver", "help me buy", and "help queue", and you will have the chance to win a cash red envelope of 1,314 yuan.

Industry insiders believe that the development of the instant retail industry has broken the spatial and regional restrictions on holiday consumption and has become an important part of boosting consumption. SF Express, with its efficient delivery services and high-quality, customized, and full-scenario service capabilities, helps merchants improve their digital business capabilities, creates a special sense of ritual for consumers during the Chinese Valentine's Day, and activates new vitality for holiday consumption.