Chen Junzhang, a new farmer in Internet information: Become the online spokesperson for Green Tianzhu
2024-08-08
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Northwest Corner·China Gansu Network reporter Song Fangke
Tianzhu in Wuwei is a magical plateau pure land. It is the hometown of white yaks in the country, and the plateau summer vegetables produced here are sold well throughout the country.
Rooted in the green home and promoting the good things of his hometown, Chen Junzhang, a new farmer from Tianzhu Internet, sells his hometown specialties to all parts of the country through e-commerce platforms and has become the online spokesperson for Green Tianzhu.
Chen Junzhang originally had a job that many people envied, but he eventually chose to give it up because of his dream.
In 2012, after graduating from university, Chen Junzhang was hired to work for a multinational group in Dalian, with a monthly salary of more than 10,000 yuan.
Chen Junzhang said that although he had a stable job, he always felt that something was missing in his life, especially the mountains and rivers of his hometown which always appeared in his dreams. The life there was what he wanted.
In 2014, Chen Junzhang returned to his hometown. At that time, e-commerce in developed regions had been developing in full swing, but e-commerce in Tianzhu was still in a blank period.
"My hometown has beautiful mountains and rivers, rich ethnic customs, and many stories that can be told through the Internet. It is a rich mine for the development of e-commerce." Chen Junzhang said, and his return to his hometown is not aimless. Developing e-commerce in his hometown is the carrier of his dream.
In November 2014, Chen Junzhang founded Gansu Jinnongshang E-Commerce Technology Co., Ltd., ending the history of Tianzhu's e-commerce blank and opening up a new platform for Tianzhu agricultural products online sales.
Tianzhu's white yak beef is a unique and special agricultural product. Mushrooms are a new and special industry in Tianzhu. Tianzhu's cool summer climate provides excellent conditions for the development of the mushroom industry, filling the mushroom supply gap in the south in summer. There are also Tianzhu's plateau summer vegetables, which are pure and green. These are the agricultural products that Chen Junzhang focuses on selling through the Internet.
Chen Junzhang said that the natural landscape of his hometown is the best promotion ambassador. They posted short videos about the growth environment of Tianzhu agricultural products on the Internet, and created a brand image of beautiful mountains, beautiful waters and beautiful agricultural products on the Internet.
Last year, Chen Junzhang's e-commerce company had sales of 36.95 million yuan, and its cumulative sales over the past 10 years have reached more than 200 million yuan.
While doing a good job in selling agricultural products, Chen Junzhang, in line with the purpose of "design to promote agriculture", explored the integration model of agriculture, culture and tourism through cultural and creative forms, and carried out comprehensive marketing of Tianzhu on the Internet.
Chen Junzhang said that they have cooperated with the School of Design and Art of Lanzhou University of Technology to develop and design women's scarves, the IP image of Yak Xiaojiao, and creative works made of ox bones and ox hair, giving new vitality and mission to the plateau's original ecological products "created naturally under the Wushaoling Mountains."
In addition, Chen Junzhang also found Dr. Lu Yuanxue from the Kunming Institute of Botany, Chinese Academy of Sciences to jointly design and develop quinoa dried flowers and everlasting flowers, and carefully developed cultural and creative products such as the quinoa table lamp series, quinoa Bluetooth music box series, quinoa vase bouquet series, quinoa picture frame series, quinoa pendant series, and quinoa corsage series; cooperated with Yunnan dried flower processing companies to introduce dried flower everlasting flower processing technology, and process and produce more quinoa dried flower products. The designed and developed quinoa dried flower products have now been exported to South Korea, the Netherlands and other countries, with sales reaching more than 6.75 million yuan.
Chen Junzhang said: "Tianzhu is the hometown of plateau quinoa. When quinoa matures, the land turns red, creating a magnificent picture of the plateau. Our creativity condenses the scenery into dried flowers, sending the blessings of the plateau to all parts of the world."
"We will continue to do a good job in e-commerce business and use new media channels such as short videos, live broadcasts, WeChat, and social networks to establish a product display cloud platform. Through the cloud platform, consumers across the country and even the world will be able to buy Tianzhu agricultural products and increase the popularity of Tianzhu agricultural products." Chen Junzhang said when talking about the company's future development.
