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In recent years, the Chinese consumer market has witnessed a significant change in consumer mentality, especially among the younger generation, where the concept of "cost-effective consumption" has become popular. They are increasingly inclined to pursue products with more affordable prices while maintaining uncompromising quality. In this context, many local domestic brands have actively responded to market demand. Among them, BENLAI, a brother brand of URBAN REVIVO (UR) under Fashion Trends Group Co., Ltd. (FMG), is a powerful example of "quality-price ratio" for the public who pursue rational consumption.

Some experts believe that more and more consumers are increasingly interested in reliable, comfortable, easy-to-care products that can be used for daily wear and sportswear. BENLAI has a deep understanding of this trend and has ushered in new opportunities in the ever-changing global fashion retail market. As a brother brand of UR, BENLAI not only continues the "high quality" DNA of its parent company FMG, but also demonstrates its unique brand charm and innovative technical capabilities in the leisure and light outdoor track. It dares to break tradition and advocates minimalist aesthetics without logos, allowing the public to return to the experience of wearing clothes.

BENLAI focuses on creating an excellent "full-category product matrix" that covers the wearing needs of men's, women's and children's clothing for people aged 3-60, including leisure, commuting, light outdoor, sports and other scenes. It has launched series such as Yunrou, Anti-wrinkle, Sunscreen and Triple-proof, providing consumers with a comfortable wearing experience in multiple scenes. The head of the brand's fabric and accessories department said, "Our team focuses on quality, and the fabrics are sourced from all over the world. We choose where the things are good." Therefore, the fabric and raw material suppliers are all world-renowned brands, such as Lycra and De Yongjia. The brand also implements the concept of sustainable development and environmental protection, giving priority to environmentally friendly materials such as regenerated cellulose fiber, regenerated polyester and 3M cotton containing regenerated fibers, so as to ensure that the products are at the forefront of the industry in terms of source selection and process innovation.

The brand's "sun protection clothing" series products are the representative of "hexagonal warriors". This sun protection clothing uses "water-soluble yarn" fabric, which has been carefully processed to form countless fine air holes on the surface of the fabric. While meeting the requirements of anti-ultraviolet performance, it also gives consumers the wearing experience of "being in a breathing protective shield".

In addition to its unremitting pursuit of quality, BENLAI also sticks to the affordable price range of 100 yuan, allowing consumers to truly feel its persistence and craftsmanship. Behind this, it is FMG that integrates resources through group operations and optimizes the pricing mechanism, making consumers feel that they are getting "great value for money".

Relying on the strong resilience of the Chinese economy and the strong strength of its parent company FMG, BENLAI is not only committed to meeting the current demand for casual wear, but also redefining the standards of casual wear in the new era. It can be foreseen that BENLAI will also move forward steadily in the tide of globalization together with its brother brand UR.

(Source: Financial Information)

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