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212 Lu Yunran leads the brand upgrade: a symphony of off-road spirit and technological innovation

2024-08-07

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A name with a long history, 212, shines again on the stage of the automotive industry. Mr. Lu Yunran, general manager of 212 Off-Road Vehicle Co., Ltd., has injected new vitality into the 212 brand with his profound insight and innovative spirit, and started a revolution of deep integration of off-road spirit and future technology.

"212 is not just a string of numbers, it is a glorious chapter of China's automobile industry and a shining symbol of the off-road spirit," said Mr. Lu Yunran at the press conference. He knows that in the face of a rapidly changing market and diverse consumer demands, the 212 brand needs not only to stick to tradition but also to be innovative.

The newly upgraded 212 brand, marked by the birth of the WY platform, has achieved a qualitative leap from a single model to a diversified product matrix. As the first professional off-road platform compatible with fuel, new energy and hybrid power, the WY platform not only demonstrates the outstanding achievements of the 212 brand in technological innovation, but also reflects the accurate grasp of future travel trends.

Mr. Lu Yunran said: "The WY platform is our deep understanding and tribute to the off-road culture. It carries the dreams and expectations of every off-road enthusiast, and provides them with more diversified choices and stronger technical support." On the new 212 model, classic off-road elements and modern technology are seamlessly connected. Hardcore off-road configurations such as non-load-bearing body, part-time four-wheel drive, front and rear axle differential locks ensure the vehicle's excellent passability under complex road conditions; the addition of cutting-edge technologies such as intelligent interconnection systems and advanced driver assistance systems makes the off-road experience more convenient, safe and comfortable.

Mr. Lu Yunran emphasized: "We hope that through these innovative designs, off-road will no longer be just a game for the brave, but a smarter and more enjoyable lifestyle." He looked forward to the future and was full of confidence in the 212 brand. He said that the 212 brand will continue to uphold the spirit of off-road, insist on innovation-driven development, and continuously launch new products that meet market demand and lead the industry trend.

With the official launch of the new 212 brand, a story about the deep integration of inheritance and innovation, off-road spirit and future technology is unfolding in the field of off-road vehicles in China. With his outstanding leadership and forward-looking strategic vision, Mr. Lu Yunran is leading the 212 brand towards a more brilliant future. We have reason to believe that in the near future, the 212 brand will not only occupy an important position in the Chinese off-road market, but will also step onto the world stage and become an important promoter of global off-road culture.

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