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Annual revenue of 3.5 billion! Can the Internet celebrity restaurant that has tried IPO for the fourth time go public this time?

2024-08-07

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Going public is the common goal of many catering brands.

From Gu Ming to Shanghai Auntie, from Lao Xiang Ji to Xiao Cai Yuan, all of them have the number plates for listing. Among them, Green Tea Restaurant's road to listing was extremely bumpy. It has "fought four times in the Hong Kong Stock Exchange" in less than 4 years. It can be said that it has fought again and again and never admitted defeat.

So, does it have a chance to successfully ring the bell this time?

The first generation of Internet celebrities fought for the IPO four times

When talking about Green Tea Restaurant, the word "Internet celebrity" is inevitable.

Green Tea Restaurant, founded in 2008, is located on the bank of West Lake in Hangzhou. It is positioned as a casual Chinese restaurant that not only provides a variety of specialties from the Jiangsu and Zhejiang regions, but also integrates Sichuan cuisine, Cantonese cuisine, Shandong cuisine and other different cuisines. The restaurant is decorated in a very stylish way, integrating traditional aesthetics into modern design to create many theme spaces, such as Longjing Boat Feast, Spring Breeze and Autumn Moon, and Ink and Wash Jiangnan.

With the advantages of good looks and delicious food, Green Tea Restaurant has become a hit almost every time it opens, and has gradually become a leader in the Chinese food industry. As a result, Green Tea Group considered going public, and in March 2021, it submitted its prospectus to the Hong Kong Stock Exchange for the first time. However, it failed under the spotlight, and was pointed out to have errors in many data. Six months later, this version of the listing application became invalid.