African media colleagues praised AI black technology! "Malawi News Reporting Training Class" came to Changsha Evening News for interactive exchanges
2024-08-07
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Changsha Evening News, August 6 (All-media reporter Tan Shiyi) On the afternoon of the 6th, 25 students of the "Malawi News Reporting Training Class" walked into the Changsha Evening News Central Kitchen. Through visits, discussions, interactive interviews, immersive experiences and other forms, they fully understood the excellent experience and results of the "content + technology" resonance of China's mainstream media.
In accordance with the requirements of building an omni-media communication system, Changsha Evening News has taken the lead among local media in the country to build a "central kitchen" with its own technical team. It uses technological innovation as an engine, utilizes cutting-edge technologies such as big data and artificial intelligence, innovates development paths, creates intelligent media, and continuously promotes the in-depth development of media integration.
In the "Time Corridor", the students learned about the 68-year development history of Changsha Evening News with the help of an interactive transparent screen; in the Blue Box area of the studio, they experienced how to efficiently build a realistic virtual background environment; in the International Communication Exhibition Area, the video "I'm Waiting for You in Changsha - A Letter from an African Girl Hannah to Her Mother" attracted everyone's attention. Seeing the "old acquaintance", Innocent Kumchedwa, deputy editor-in-chief of Zodika Radio, said excitedly: "In 2018, Hannah and I met at the Changsha 'Belt and Road' Youth Creativity and Heritage Forum. This is my second time in Changsha, and Hannah's video makes me feel very warm and surprised!"
In the appreciation session of new media hot cases, products such as "Digital Intelligence Reporter Bilingual News" produced by Changsha Evening News using AIGC black technology became the focus of attention of African peers. One student said that he was very concerned about AIGC technology and hoped to learn more about AI products produced by Changsha Evening News. In the random interview session, the students who were invited to be interviewed by this newspaper opened the microphone on the spot for a "Live interview" and interviewed their Chinese counterparts in turn.
After the visit, Stephen Ndauna Dakalila, chief online editor of the Malawi Broadcasting Corporation, said that the development of new media is an irresistible trend and that this study and inspection trip to Changsha Evening News has provided a lot of experience that can be used as a reference for Malawi's media transformation.
Since the official opening of the Consulate General of the Republic of Malawi in Changsha in 2023, the exchanges between the two places have become closer. This "Malawi News Reporting Training Course" is sponsored by the Ministry of Commerce and hosted by Hunan Foreign Trade Vocational College. During the 14-day training, the trainees will have a deep understanding of the latest developments and advanced experience of China's news media industry through expert lectures, field visits, experience sharing, etc., and personally experience China's cultural charm and social development achievements.
In recent years, Changsha Evening News has actively strengthened the construction of international communication effectiveness, striving to tell Chinese stories well and show Changsha's achievements. The Changsha Evening News International Communication Center, which was established in March this year, has built a four-in-one external communication platform of "website + channel + column + overseas social account matrix", namely the Changsha Evening News website bilingual channel, the Changsha Palm client bilingual channel, the Changsha Learning Platform bilingual column, and the Facebook and Twitter social accounts @ChangshaCity and @ChangshaDaily. In the future, Changsha Evening News will continue to strengthen exchanges and cooperation with Changsha's friendly cities, plan high-quality works and popular products, and continuously enrich the connotation of international exchanges and cooperation, so as to help expand Changsha's "international circle of friends".
