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If you ask what is the most popular outfit in Beijing this summer, yoga pants will definitely be among the top three.

In Beijing, yoga pants are no longer only worn in gyms. They have become popular among night joggers, paddleboarders in Shichahai, and girls shopping in Sanlitun. Even in office buildings in Zhongguancun, Xi'erqi, and Wangjing, yoga pants have become a daily wear for working girls. Data from discount e-commerce Vipshop shows that since July, the number of yoga pants purchased by girls in Beijing ranks first among all cities in China.

The popularity of yoga pants in Beijing is not accidental: Chen Man, who works in Wangjing, started wearing yoga pants in the workplace because "yoga pants are not only slimming, but also "yoga pants from big brands are very comfortable to wear, elastic, breathable, and professional. Almost one pair of yoga pants can meet all the needs of fitness, commuting, work, and shopping."

When it comes to yoga pants, Beijing girls pursue high quality and high cost-effectiveness. Famous brands of yoga pants such as lululemon and keep are popular among girls. In addition, top sports brands such as 361° and Anta are also popular. At the same time, compared with the big-name yoga pants that cost 1,000 yuan a pair in flagship stores, girls prefer to go to outlets, Vipshop and other brand discount stores to hunt for treasures. On a weekend in July, Chen Man bought three yoga pants at Badaling Outlet in Beijing. With the discount, the total cost of the three pants was less than 1,000 yuan.

Data from Vipshop, a discount e-commerce platform, also shows that since July, sales of yoga pants in Beijing have increased by more than 30% year-on-year. Sales of brands such as Keep, 361°, and Anta have increased by multiples year-on-year, and quality and low prices have become the focus of consumers.

According to industry insiders, yoga pants have gradually moved from outdoor or fitness wear to daily wear, which is also because yoga pants themselves are constantly upgrading. Yoga pants pay more attention to breathability, moisture absorption, and wear resistance. Professional yoga pants brands now often use nylon + spandex blended fabrics, which are more comfortable for girls to use. High-end brands also use nylon 66 fabrics. Nylon 66 has better performance. In terms of strength, elasticity, and wear resistance, nylon 66 is better than nylon 6. In addition, nylon 66 fabrics feel smoother.

The brand discount, high cost-effective price and constantly upgraded product quality are the important reasons why yoga pants are so popular in Beijing. According to industry insiders, driven by the Olympic Games and summer consumption, popular categories such as yoga pants and tennis skirts are expected to continue their high growth trend this summer and autumn. (Picture provided by the company)