news

Paris Olympics is in full swing

Chinese Olympic athletes shine on the field

Many "Olympic Styles"

It also caught fire.

After Huang Yuting's hairpins sold out

Diving prodigy Quan Hongchan's slippers are also popular

Related products

Search volume and sales continue to rise

The same slippers as Quan Hongchan are very popular

On July 31, Guangdong athlete Quan Hongchan and her partner Chen Yuxi performed the "disappearing water splash" again at the Paris Olympics, winning the gold medal for the Chinese team in the women's synchronized 10-meter platform diving.The pair of "ugly fish slippers" on Quan Hongchan's feet became a hot search, and became another focus of netizens' attention.

Netizens have expressed

Ugly and cute

On August 3, the reporter searched and found that the popularity of "Quan Hongchan's same slippers" on Taobao's hot search was 6.868 million, with 198 related products. The popularity of related topics increased by 113% within a week.

Some netizens joked:"Quan Hongchan brought the Cantonese style of relaxation to the Olympics." "Don't say anything more, just go to the link."

This slipperprice

From twenty to one hundred yuan

Many stores advertised "the same style as Quan Hongchan"

"Champion's same style" and other words, sales vary

A merchant who sells the same slippers as Quan Hongchan said that before Quan Hongchan wore these slippers, they only sold a few pairs a day.Now the number of orders has increased sharply. "A lot of people have placed orders in the past few days. We can sell hundreds of pairs every day. The sales volume has increased more than ten times."

Zheng Qinwen wins the championship and brings tennis skirt to the fore

According to Beijing Youth Daily, on the morning of August 4, the news that Zheng Qinwen made history by winning the women's singles tennis championship at the Paris Olympics was all over the screen.

Afterwards, the top search on a certain e-commerce platform was "Zheng Qin's cultural and creative history-making championship tennis skirt", with over 25 million views."The tennis skirts in our sports equipment purchasing group were snapped up and sold out..” said one netizen.

As Zheng Qinwen won one match after another in this Olympics, tennis equipment has attracted more attention.Since July, sales of tennis skirts on the platform have increased by 91% year-on-yearAmong them, the number of tennis skirts purchased by those born after 1995 increased by 179% year-on-year, and the number of tennis skirts purchased by those born after 2000 increased by 155% year-on-year.

In fact, tennis skirts have been popular for some time. For example, during the 618 Shopping Festival, the search volume for tennis skirts on a certain shopping platform increased by 256% year-on-year, and the transaction volume increased by 160% year-on-year. Women in first-tier and new first-tier cities are the followers of the tennis skirt trend. The number of tennis skirts purchased by girls in Beijing, Shenzhen, Guangzhou, Chengdu, and Shanghai ranks among the top five in the country. The popularity of tennis skirts is due to their design, which emphasizes sports practicality while taking into account beauty. There is even a trend of replacing yoga pants as a new fashion item.

As one of the most commercialized sports, tennis tournaments bring not only honors to athletes, but also huge commercial value. According to incomplete statistics,Zheng Qinwen has cooperated with brands such as Nike, Rolex, Lancome, Sweater, McDonald's, and Gatorade. In China, he has also signed contracts with Yili, Bawang Chaji, and Ant Group. His endorsement income may reach 5.5 million US dollars.

Source: News Square Comprehensive Chao News, Beijing Youth Daily, Hangzhou Daily, Beijing Daily, etc.