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In 2014, the Grand Canal of China was listed as a UNESCO World Heritage Site. Food culture has always been an important part of the Grand Canal culture. On the 10th anniversary of the Grand Canal's successful application for World Heritage status, the Beijing Rural Commercial Bank, a time-honored financial brand, exclusively sponsored the Beijing Beiao Group Co., Ltd., in conjunction with the Beijing Catering Industry Association and the Beijing Time-honored Brand Association, and specially planned the Beijing Rural Commercial Bank Cup Second "Taste of the Canal" Food Skills Competition, which kicked off to jointly help the Grand Canal food culture "rise to popularity".

Prosper with the river and share culture. The north and south ends are connected by one vein. The former North Grand Canal carried the grand scene of "thousands of sails connected" and the "floating Beijing city" has accumulated a deep canal culture. From ancient times to the present, the people's happy river has connected the delicacies from all over the country, forming China's unique canal food civilization and gathering the endless fireworks of the people along the coast. As a state-owned financial enterprise rooted in the capital for more than 70 years, Beijing Rural Commercial Bank has been working hard and striving for a long time. Based on the construction of the national cultural center of the capital, it has always been committed to serving the people's livelihood and focusing on cultural inheritance. It has successfully won the title of "Beijing Time-honored Brand". In recent years, it has actively supported a number of key projects for the protection and revitalization of cultural heritage, such as the Central Axis World Heritage Site and Mutianyu Great Wall. For three consecutive years, it has won the highest evaluation level in the cultural and financial field of the credit policy orientation effect evaluation of Chinese banks in the Beijing area of ​​the People's Bank of China, fully supporting the inheritance of the capital's historical context and composing a concerto of cultural innovation.

Xicheng District, the host city of this event, has the core of the Beijing section of the Grand Canal of China - Shichahai. It was once the terminal wharf of the Grand Canal shipping. It was extremely prosperous with ships and boats covering the water, goods piled up, and merchants weaving. After thousands of years, Shichahai in Xicheng has witnessed the development of Beijing. The Xicheng Branch is also the first branch established in the inner city since the restructuring of Beijing Rural Commercial Bank. As a branch with cultural and creative characteristics, Xicheng Branch has fully supported the development of local economy in terms of credit, settlement, products, and services since its establishment, and played the role of the main force of finance in cultural exchanges and industrial construction. The title of the second "Taste of the Canal" Food Skills Competition is also another important measure for the bank to actively practice the responsibilities of state-owned enterprises and support the vigorous development of culture.

At the press conference, Beijing Rural Commercial Bank Xicheng Branch and Beijing Beiao Group Co., Ltd. signed a strategic cooperation agreement. The signing of this agreement marks the innovative practice of deep integration between banks and enterprises, and is also a concrete action for both parties to actively respond to the country's policy call on promoting consumption, expanding capacity and improving quality, and promoting high-quality development of the service industry. In the future, the two parties will take this strategic cooperation as an opportunity to continue to deepen the content of cooperation, promote the integrated development of cultural innovation and financial innovation, build consumer financial service scenarios, achieve a virtuous cycle of win-win for banks and enterprises and common progress in the industry, and jointly contribute to the construction of the national cultural center of the capital.