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On August 5, children's clothing brands for both boys and girls entered JD.com's Express Delivery service, with over 300 stores in Beijing, Shanghai, Guangzhou, Chengdu and other cities. JD.com's Express Delivery service provides consumers with a convenient and instant consumption experience of "online ordering, delivery from nearby stores, and children's clothing delivered in as fast as 9 minutes."

Currently, new products and high-quality children's clothing such as Matisse's Meow Meow series, Genius Interpretation series, and Fantasy Forest series for boys and girls have been launched, and more categories of children's clothing will be covered in the future. From now until August 15, during the opening ceremony of Boys and Girls on JD.com, consumers can enjoy discounts of 30 yuan for purchases over 188 yuan and 50% discount for popular items. Search for "Boys and Girls" on the homepage of JD.com APP or the "Second Delivery" channel at the top to enjoy a fast, good and affordable instant consumption experience of children's clothing.

Relying on the industrial resources of Zhili, a "Chinese children's clothing town", the "HEYLADS boys and girls" children's clothing brand is committed to creating a first-class national children's clothing brand. At present, its products cover the entire age range from infants to teenagers, meeting the clothing needs of children of different ages. This time, boys and girls settled in JD.com's delivery, relying on JD.com's instant retail digital advantages, accurately introduce online high-quality traffic into boys and girls stores, expand offline sales growth, and further promote user conversion and enhance consumer experience.

Regarding this cooperation, Ke Wenhua, general manager of the Boys and Girls brand, said that JD.com's Express provides Boys and Girls with a more comprehensive and rich omni-channel digital solution, which marks the beginning of a new chapter for the brand in its omni-channel business and layout of the instant retail industry.

At present, many apparel brands including Skechers and Aokang have settled in JD.com's delivery platform. With the advantages of instant retail, JD.com has obtained more comprehensive and rich omni-channel digital solutions to stimulate offline sales potential. In the future, JD.com's delivery platform will work with more apparel brands to start innovative cooperation in retail digitalization and instantly meet consumers' diversified and personalized fashion shopping needs.