Tongcheng Travel's self-produced drama "Seeking Fun" started filming to create a new model of "travel entertainment"
2024-08-06
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
When a cold and tough small town female doctor meets a demonic young marshal whose identity is a mystery, what kind of sparks will the two create? On August 2, the Republic of China short play "Seeking All the Joy" exclusively produced by Tongcheng Travel's entertainment brand "Zaifa Entertainment" started filming in Wuxi. Tongcheng Travel takes advantage of the platform's cultural and tourism resources to fully combine the shooting of short plays with travel scenes, creating a new form of integrated development of "travel + entertainment", and continuously expanding the boundaries of the development of the cultural and tourism industry.
Bao Jing, CEO of Tongcheng Travel Entertainment, serves as the chief producer of "Seeking All Happiness". Bao Jing introduced that Tongcheng Travel Entertainment adheres to the concept of "mutual achievement of cultural value and commercial value" and is committed to creating a win-win drama ecology for creators, producers, and traffic parties. Among them, the story of "Seeking All Happiness" is derived from Tongcheng Entertainment's high-quality original IP. The production team has carefully polished the script creation, actor casting, scene design, etc., hoping to create a high-quality boutique short drama.
The shooting of the short play "Seeking All Happiness" is deeply integrated with tourism scenes. The filming locations in the play include many well-known local scenic spots in Wuxi. Among them, Wuxi's 5A-level scenic spot Zen Town Nianhua Bay, as a strategic partner of Tongcheng Travel, also appeared in many key scenes of the series. "The filming location is an important guarantee for the quality of the short play. At the same time, high-quality film and television works can also present scenic spot resources in multiple dimensions, helping scenic spots and destinations to enhance the influence of cultural tourism brands." Bao Jing introduced.
In recent years, the combination of culture, entertainment and tourism industries has become increasingly close. Film and television shooting locations, music performances, etc. have played an important role in attracting young tourist consumer groups to destinations and developing the tourism industry. Previously, Tongcheng Travel has repeatedly combined short plays with tourism scenes, cooperated with destinations such as Yancheng City and Diqing Autonomous Prefecture, provided venues for film and television drama shooting, and held activities such as the "Micro Short Play Competition" to achieve multiple combinations of culture and tourism and mutual empowerment.
"Zaifachu Entertainment" is an entertainment brand founded by Tongcheng Travel in 2023. It has completed a multi-line layout in the field of large-scale entertainment and has participated in the investment and production of more than ten short dramas. Among them, Zaifachu Entertainment's brokerage business not only exclusively signed exclusive artists, but also established in-depth cooperative relationships with many artists, providing continuous blood transfusions for drama production; Zaifachu Entertainment's MCN business has reached exclusive cooperation with many top cultural and tourism bloggers, with a total number of matrix fans exceeding 20 million. The original guaranteed minimum + self-incubation model will help bloggers achieve commercial realization; Zaifachu Entertainment's performance business is based on Tongcheng's own ticketing resource advantages, and has successively reached in-depth cooperation with Zhang Xinzhe's Luoyang concert and H3R3 Liu Qingyun's Nanjing concert to jointly promote the development of offline performances. In addition, Zaifachu Entertainment has also added a new film investment business. The film "The Accidental Detective 3" currently co-invested with Yitong Film and Television, and the film "Determination to Run Away" co-invested with Huace Film and Television, will be launched one after another. (Xiangning News Network)
