From the changes of "Youth Festival", see the exploration of SNH48 GROUP girl group
2024-08-05
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Over the past decade, the competition environment for idol girl groups has been extremely brutal. Most girl groups have been like shooting stars across the night sky. Basically, they have either disbanded or become non-existent, gradually disappearing from the public eye. However, SNH48 GROUP has become a unique existence in the domestic entertainment industry.On the evening of August 3, when Yuan Yiqi won the 2024 Youth Festival Gold Award for her personal work "Absolute Domain", the audience cheered like thunder. Then, Wang Zijie, chairman of Meita Holdings Group, appeared on the stage to present the award to Yuan Yiqi. The beautiful crown, the majestic cape and the golden throne on the main stage, this honor that belongs to the top three of the Youth Festival has become the most important battlefield of the annual SNH48 GROUP.Note: Yuan Yiqi VS Wang Zijie
In recent years, Siba has been deeply involved in the field of "idol groups + cultural entertainment".While continuously expanding public domain traffic, we always insist on deeply operating private domain traffic.In recent years, we have further explored the integration of virtualization technology and the metaverse.Why is SNH48 GROUP's youth festival so popular?elevenYears? Continue a girl groupIPWhat is the reason for its enduring popularity? What exactly is the "Seine River" model?The highlight of the second decade"They will ignite the light of their dreams with endless perseverance," as the host said. Over the past ten years, the girls have interpreted the story of youth and dreams. Now, the SNH48 GROUP Annual Youth Festival has entered its eleventh year, which is very touching.In the switching between a yellowed old promotional leaflet and the theater screen, the MV starring a group of SNH48 GROUP members represented by Yuan Yiqi, Wang Yi, etc. officially kicked off the "new prologue" of the SNH48 GROUP annual youth festival in 2024. This year's youth festival is exclusively sponsored by Meita Metaverse, the offline concert will be broadcasted exclusively worldwide on TikTok, and the youth festival awards ceremony will be broadcasted on Weibo, SNH48 Group's exclusive APP Pocket 48, and YouTube.This Youth Festival is not only a summary of the efforts of the five girl groups SNH48 (Shanghai), GNZ48 (Guangzhou), BEJ48 (Beijing), CKG48 (Chongqing), and CGT48 (Chengdu) over the past year, but also an important node in their development process and future prospects. Nearly 200 members of this Youth Festival contributed a total of 29 songs to the performance stage. In addition to the seats of the 48 outstanding members in the past, this year's annual Youth Festival also specially disclosed the list of 49-66 echelons, and the host broadcast encouragement on the spot, giving more young forces the opportunity to face the public.The stage design and styling of the SNH48 GROUP annual youth festival concert have always been one of the important highlights to attract audiences. This year, as the second decade of the youth festival begins, SNH48 GROUP has put a lot of effort into the stage design and styling, striving to showGroup CharmAt the same time, it also fully highlightsThe individual characteristics of each member.Stage, through diverse stage layouts, creative multi-dimensional giant screens, customized five-pointed star-shaped extension platforms and other stage design methods, a visual feast of idol singing and dancing is created.The shape is also diverse in styleUniforms, two-dimensional sweetness, dark style, martial arts costumes, princess costumes, trendy cool, wasteland style and other makeup styles are on stage one after another.The entire concert consists of 29 songs, covering a variety of musical styles and themes.For example, the song "Inner Personality" performed by Zheng Danni, Liu Lifei and Liu Zengyan was presented in a unique dark style, showing the members' ability to control different musical styles; the single "U Konw (You Know)" performed by Song Xinran quickly caught the ears of fans with its brainwashing electronic melody and popular lyrics; songs such as "Equivalent Exchange" by Wang Yi and "Phenolphthalein Solution" performed by Zhou Shiyu and Duan Yixuan showed the members' personalities through personalized solo or chorus; and Yuan Yiqi's solo singing and dancing of "Dancer Under the Moon" was not only fascinating in itself, but the unique trendy and cool wasteland-style clothing style also added a lot to the performance.Caption: Yuan YiqiMoon Dancer》
The concert was live-streamed via the paid Tik Tok platform and attracted nearly 10 million viewers, fully demonstrating the huge influence and fan base of SNH48 GROUP in the domestic idol market. In particular, the success of the offline concert and paid live-streaming proved that fans are willing to pay for the dream of 48 idols.Afterwards, the music of SNH48 GROUP's annual MVP "Because of You" sounded on the stage, telling the story of Liu Lifei, Duan Yixuan, Zhang Qiongyu and other members chasing their dreams in the theater. The last two songs of the concert were "Unreached Autumn" and "Chasing Lights". All the members took the stage, and this Youth Festival also entered the climax stage. By the end of the afternoon concert, the results came out, Yuan Yiqi was promoted, Wang Yi and Zhou Shiyu ranked second and third respectively, but at the last moment Zheng Danni surpassed Song Xinran and ranked fourth.However, the fans are all aware of the stalemate that occurs every year at the Youth Festival when the competition goes down to the very last minute.The Youth Festival aims to encourage excellent works, to guide people with the works, and to adopt a model of scoring the works. The competition is fierce, and idols need to try their best. The scoring data will not be known until the last moment.Finally, at the awards ceremony in the evening, the top three of the 2024 Youth Festival were:Yuan Yiqi, Wang Yi, and Zhou Shiyu.Note: 2024 Youth Festival TOP10
The group continues to iterateThe new generation energy brought by the "post-00s""The rules are cruel, but standing here today, I still feel very happy. I hope everyone will not be bound by cruel rules. Everyone is unique and everyone should believe in themselves." Gold medal winner of the 2024 Youth FestivalYuan YiqiHolding the trophy, she couldn't help but feel a lot of emotions. While encouraging her fellow sisters, she also did not forget to motivate herself to live up to the fans' love. "I will continue to work hard to be an excellent idol and an excellent artist."8 years ago, Yuan Yiqi, born in 2000, stepped into the door of SNH48 GROUP with her longing for the stage and the unknown. At that time, she was like a blank sheet of paper, neither able to dance nor good at expressing herself. In these 8 years, Yuan Yiqi has experienced countless ups and downs. She has grown from a little girl who can't dance to a top artist who sings confidently and shines on the stage.Silver Medal WinnerWang YiBorn in 2001, Wang Yi's dance style is unique and infectious. This year she has kept her position and is a girl who never gives up. "I believe in you, and you have to believe in me too. Let's go to a better place together.My goal now and in the future is to move beyond SNH48.”Zhou ShiyuThis year, I finally made it into the top three and sat on the throne of the main stage. "Thank you for seeing the little me in the corner and picking up the broken self. Thank you for holding my hand tightly. Thank you for loving me. Thank you for loving 'only' me. We have the absolute strength to stand firm, and we deserve it.""Am I worthy of your love?"Bo XinyuShe choked up and said that this summer was more difficult than she had imagined, and thanked the fans for lighting up her corner.Song XinranWith a full sense of relaxation, "It will be very hard and difficult to go up, we have been to higher places. In the past ten years, we have already proved everything."Zheng DanniI hope to become a stronger person with an optimistic heart, and I once again expressed my determination and mission to be the best.Every award-winning girl expressed her emotions, attitude and gratitude to her fans. Many idols who won awards cried while holding their trophies. The emotions of the fans in the audience also fluctuated, and they witnessed the "highlight moments" of their idols together.A ten-year veteran fan of He told Music Business (ID: musicbusiness) that the 48 series is unique and brings a deep sense of star-chasing experience to fans.Emotional bond, "witnessing the ups and downs of the idols' growth, establishing close communication with them through Pocket 48, offline performances and handshake meetings, creating a dreamland for idols at the annual Youth Festival, various CP combinations and stage performances, cruel upward games... There is almost no other circle that can compare with this."SNH48 GROUP was founded in October 2012. After its birth, it has experienced the prosperity and trough of the idol industry in the domestic entertainment industry. However, after ten years of ups and downs, from the Shanghai Theater to branches in many places, from newcomers to star halls, SNH48 GROUP has always been a unique existence, and has become the largest and most influential idol girl group in the domestic entertainment industry.Figure: Winners of the Youth Festival Annual Gold Award 2014-2024
As of August 2024, SNH48 GROUP has a total of several active members, divided into multiple teams, including SNH48 Team SII, SNH48 Team NII, SNH48 Team HII, SNH48 Team X, etc., as well as sub-groups GNZ48, BEJ48, CKG48, and CGT48. These teams together constitute the huge member system of SNH48 GROUP.In the past two years, after the star Ju Jingyi, Yuan Yiqi and Wang Yi have become the representatives ofThe new forces of the post-00s are constantly injecting new vitality and energy into SNH48 GROUP.These new generation members not only have advantages in terms of professional age, but also show great potential in terms of talent, vitality and fan base.Over the past twelve years, the members of SNH48 GROUP have taken different development paths in the team. Some members gradually stand out from the team and become core members through continuous efforts and performance; some members choose to transform into film, television, variety shows and other fields to continue pursuing their dreams.This diversified development path provides members with more choices and possibilities.Girl Group+Metaverse+Going to seaAs an important part of SNH48 GROUP's national layout, the "Star Dream Space" located in Hangzhou officially opened for business in August this year.Starting from the Yifang Theater in Shanghai, SNH48 GROUP has gradually expanded to Guangzhou (GNZ48), Beijing (BEJ48), Chongqing (CKG48) and Chengdu (CGT48), plus the newly established "Star Dream Space" in Hangzhou. In 2024, the group further expanded its layout in important cities across the country.Theater is the foundation of SNH48 GROUP's operationsThrough regular theater performances, members show their talents and interact closely with fans, which enhances the stickiness of fans. After the performance, fans can also use the ticket to participate in the handshake meeting of each idol who performs. This close contact is rare among other stars.By purchasing related derivatives, fans can get handshake tickets and photo tickets, and interact with idols such as shaking hands, chatting, and taking photos, satisfying fans' needs for close contact. The handshake meeting not only enhances fans' sense of participation, but also brings direct economic income to the team through the sales of derivatives.In the past two years, as attention has become more dispersed and traffic costs have been increasing, building a super fan platform to operate private domain traffic has become a hot topic in the music and entertainment industry. Pocket 48 was born in 2015, completing the closed loop of operating its own traffic, star-fan interaction and online consumption, which was aAn innovative approach to the "offline face-to-face idol" system model, and also demonstrated its foresight in business layout.The annual youth festival is of commercial valueAmplifier。For the members, the annual ceremony is the most important stage to promote their songs. Through the performances at the ceremony, the members can show their music works and singing and dancing abilities, attracting the attention of many fans and media, and providing a huge exposure opportunity for the girl group members and the entire group. At the same time, fans see the members they support shining on the stage, and from online support to offline concerts, they are deeply involved and feel the joy of growing up with their idols.Of course, the Youth Festival is also an important part of the SNH48 GROUP business model.Attract more external cooperation and sponsorship, andThrough the sales of concert tickets, albums and derivative products, a virtuous business cycle has been achieved.In musicOver the past decade, SNH48 GROUP has released a large number of pop songs. While accumulating a large number of music libraries, it has also provided countless music singing and dancing stages specially created for idols. In a large number of pop works, the group has incorporated trendy music styles such as electronic, rap and Chinese style. In some works, SNH48 GROUP has also shown the charm of retro music. These songs have catchy melodies and are easy to sing, becoming the youthful memories of fans.And continue to invest in productionRich products and activities such as records (including auditions, albums, DVDs, documentaries, etc.), photo albums, self-produced dramas and variety shows, Golden Melody Awards, concerts, games, animations, etc., not only increase fan stickiness, but also enhance the popularity and commercial value of idols.Figure: The scene of the special thank-you meeting on August 4
certainly,In the public domainSNH48 GROUP also actively sends members to participate in variety shows, film and television dramas, cross-border entertainment and fashion events, etc., to enhance the members' multi-faceted development capabilities and the group's IP value.Over the past decade, SNH48 GROUP has been expanding its public domain through variety shows, movies, live broadcasts and other diversified operations, while cultivating private domain traffic. This has established a solid moat for SNH48 GROUP in the fiercely competitive idol industry.。In the context of the turbulent and complex external environment in 2020, Siba Media has embarked on the path of external exploration to adapt to the new competitive environment of each era. Siba Media has always been brave enough to try new trends.How to connect every trend and form the company's strategy for the next decade? Siba Media finally set its sights on "Metaverse”。On June 10, 2022, Siba Media announced the reorganization of its core business and corporate structure, and its holding company was renamed Meita Holdings. The group's core business will be transformed into an immersive interactive social metaverse for the WEB3.0 and XR Internet era - Meita Metaverse.This is the most important transformation in the company's historyIn fact, before entering the idol industry, founder Wang Zijie and his core team came from the game and Internet entertainment industries and had a deep understanding of virtual immersive interactive entertainment.So far, judging from the information released by Meita Metaverse, both the strategic level and the product application level have been very clear.At the strategic level,Focusing on the three major sectors of Metaverse fan entertainment, Metaverse visual entertainment, and Metaverse brand new consumption, the company will build an immersive interactive social metaverse for the WEB3.0 and XR Internet era.At the product application level,Seine River Creation SRM BuildorAs a Metaverse SaaS system, Seine River Creation will be fully open to mass creators and become an all-round UGC creation tool system;Parrot ManIt aims to be a consumer-grade AIGPT and AIGC application, focusing on functions such as virtual digital human image, singing, dancing, companionship and voice chat;Meita Metaverse PlatformAs a graphical intelligent social platform, Meita Metaverse has built an integrated platform for idol and fan entertainment, AI simulation interactive entertainment and interactive games through the integration of AI, AI-AGENT and WEB3.0 technologies.An immersive social metaverse.At present, all members of SNH48 GROUP have settled in the Meita Metaverse to build all the virtual facilities and assets needed for the operation of a girl group.
It is worth noting that while the SNH48 GROUP new member recruitment cycle started this month, the 2025 Youth Festival has been officially announced to be held at the Hong Kong Asia Expo. In addition, in September 2024, the Starlight Group tour plan was launched, and the first performance of the overseas tour landed in Tokyo, Japan.In terms of the strategy of “going global”SNH48 GROUP plans to gradually open overseas branches and their exclusive theaters in the next five years, with Southeast Asia as the center, and actively develop the fan economy industry in the region. At the same time, it seeks more cooperation opportunities with internationally renowned entertainment companies and technology companies to jointly explore innovative business models in the metaverse and entertainment industry.This year, SNH48 GROUP uses "A New Prologue" as the theme of this year's Youth Festival, showing its determination to bravely meet the new challenges of the next decade. At the same time, through the metaverse strategy, launching the overseas strategy, and opening overseas branches, the company is actively expanding its development space.Overall, the "Seine" model has the resilience to transcend time cycles and unique competitiveness.SNH48 GROUP has established an idol development system, a core operating model of "public domain amplification + private domain precipitation", and has successfully attracted a large number of loyal fans with its rich derivative and peripheral products and unique business model.The first female group in the domestic entertainment industry was establishedIPinfluence.Facing market challenges and changes, SNH48 GROUP is also constantly exploring and innovating to adapt to the new consumer demands and competitive environment of the idol market in each era.This reflects the reliability and scalability of the "Seine" model.At the same time, Meita Metaverse is gradually building an immersive, interactive, and content-rich Metaverse world for the company.A solid foundation has been laid for the next decade of development.Tabulation: Mengmeng / Layout:River Clear/Review: Rongrong
