2024-08-05
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The weather in Beijing in August was exceptionally sunny, adding a bit of enthusiasm to Alibaba Beijing Chaoyang Science Park. Here, Tmall Genie held its high-end brand and new product launch conference, and Lei Technology was invited to the scene to report.
Image source: Lei Technology on-site shooting
At the press conference, Tmall Genie introduced its new high-end brand WOW to everyone for the first time, and launched its first product "WOW Girlfriend Phone", as well as the new product "IN Sugar 6" from the Tmall Genie IN Sugar series.Zhou Shen, Tmall Genie and global spokesperson for WOW, was present at the event to demonstrate how to play with many new products.
Image source: Lei Technology on-site shooting
In May this year, Tmall Genie announced its latest brand logo and slogan. The new logo incorporating AI letter elements and the iconic brand slogan "I am here, you speak" helped Tmall Genie X6 achieve good sales results. Before Tmall Genie, Xiaodu also launched a sub-brand "Tiantian" that targets young people and fashion. So, when WOW, a high-end brand under Tmall Genie, debuted, are the products it brings "WOW" enough?
Girlfriend phones are already a relatively mature category. Xiaodu is the pioneer of girlfriend phones and has a high market share. What is the difference between the later-coming Wow Girlfriend Phone? This is a smart large screen that can be moved at will, with an elegant and simple appearance design and a 27-inch rotatable and liftable screen, which can meet users' needs for mobile TV series, online classes, fitness, office work, etc.
In terms of basic parameters,The Wow Girlfriend Phone uses a 27-inch 4K original color eye protection screen, with a screen-to-body ratio of 90% and a screen ratio of 16:9.Equipped with original elves, AI adjusts the light and shadow effects and rendering accuracy to provide high-definition, true-color visual enjoyment. At the same time, the screen focuses on eye protection, and has the function of intelligently adjusting the brightness and color temperature according to the ambient light. With the hardware low blue light technology, the eye protection mode becomes the norm, and it is not easy to get tired even if you watch for a long time.
Image source: Lei Technology on-site shooting
In terms of sound quality, the Wow Girlfriend Machine is fully in line with its predecessor, the Tmall Genie X6, and directly uses the "three-way panoramic sound system" that is common in recording studios. The high frequency is equipped with 4 fully symmetrical tweeters; the mid-frequency has an independent 20W mid-frequency unit and a sky sound field, so that the mid-frequency sound can be effectively diffused in all directions, improving the sound projection efficiency; the low frequency uses a 4-inch 20W woofer and 2 4536mm² passive radiators, combined with the ground resonance reflection design, to bring better bass performance.
Image source: Lei Technology on-site shooting
The official site played a comparison video between the Wow Friend Machine, a competitor's friend machine, and a home theater combination (note that the actual sound quality performance needs to be experienced in practice, only the on-site report information of the press conference is presented here). The video shows that the sound transparency of the Wow Friend Machine is good. Although it cannot be compared with large HiFi equipment, it can perhaps be called the leader in the same class.
In addition, the Wow Girlfriend Machine also has all the functions such as the intelligent operating system GenieOS 7.0 designed for home scenes, multi-modal control, immersive sound and shadow, watching movies and TV series + music gift packs, etc. However, what attracts me the most is the new experience brought by the combination of Tmall Genie AIoT whole-house intelligence and Wow Girlfriend Machine.
Image source: Lei Technology on-site shooting
The biggest feature of the girlfriend phone category is that it can unlock more usage scenarios, expanding the application scenarios from simply watching TV series to fitness, office, online classes and more areas.
In the past, it’s not that no one has used smart speakers and other products as the control core of the whole house intelligence. The effect may be good in a fixed space, but once the space is expanded, the effect will be greatly discounted. The girlfriend machine is just suitable for this situation. The expansion of the mobile range will not only not affect the control, but also has a strong sound quality guarantee.
In terms of price, the Wow Girlfriend Phone offers two regular versions: 8GB+128GB and 8GB+256GB, with initial prices of 4,999 yuan and 5,499 yuan respectively; the Zhou Shen customized version 8GB+256GB has an original price of 5,699 yuan and an initial price of 5,499 yuan.
Image source: Lei Technology on-site shooting
I believe many friends have discovered it a long time ago. The official revealed relevant information about Tmall Genie IN Sugar 6 on the evening of July 29, and interestingly described it as "a speaker that can skip the third subject."
At the press conference, Xiao Lei finally saw its full appearance: the product appearance continued the square outline design language of the IN Sugar series products. The speaker used a metal woven iron mesh with an electrophoretic coating process, and for the first time introduced a new five-axis laser texturing technology, which gave the speaker surface a 3D lychee leather texture effect, greatly improving the overall texture.
Image source: Lei Technology on-site shooting
The left side of the front of the speaker is equipped with a circular Thousand Island interactive screen, and users can change the wallpaper by themselves. The official promotional video of the speaker jumping to Subject 3 is actually a built-in dynamic wallpaper. At the same time, it has a temperature and humidity sensor function, which can display indoor temperature and humidity information in real time.
Image source: Lei Technology on-site shooting
Tmall Genie IN Sugar 6 offers three colors: brown sugar, milk sugar, and orange sugar, and there is also a "Zhou Shen gift box version". Xiao Lei's favorite is the orange sugar color, which is bright enough and should be loved by many young people.
Image source: Lei Technology on-site shooting
In terms of basic configuration, Tmall Genie IN Sugar 6 has a large 550cc sound cavity, combined with the 8045 large-diameter runway-shaped speaker and 33W peak power. Its small size can also produce extremely shocking sound.
In addition, Tmall Genie has also created a U-shaped bass reflex tube design to achieve 3dB bass enhancement, and is equipped with a loudness level tracking algorithm that can compensate for high and low frequencies based on equal loudness curves.
Of course, the smart home control functions that Tmall Genie is good at are also perfectly inherited. In addition, it also supports Sound Museum 2.0, voiceprint recognition, white noise, Genie countdown, schedule management and other functions.
In terms of price, the initial launch price of IN Sugar 6 on Tmall is 179 yuan, and the Zhou Shen gift box version is 249 yuan.
Image source: Lei Technology on-site shooting
Xiao Lei also introduced the prices of several other new products:
All the above new products will be launched simultaneously on major e-commerce platforms, and the first sale rights will be reserved until 24:00 on August 11.
Image source: Lei Technology on-site shooting
Before the launch, Xiao Lei was very interested in the hardware parameters of the Wow Girlfriend Phone, and I was not disappointed in the end. The product priced at several thousand yuan was actually made into a ten thousand yuan specification. The more I listened, the more I found that hidden behind the hardware was the ingenuity of the brand design.For example, the Thousand Islands interactive screen of Tmall IN Sugar 6 and the multi-scene application of Wow Girlfriend Phone cannot achieve original appeal just by piling up materials. What really attracts users is the sense of companionship and interaction brought by the functions.
therefore,Xiaolei believes that although smart speakers and girlfriend phones have different forms, their core is actually personal/family smart assistants, rather than pure hardware products.On the one hand, they are the individual products that make up the whole house intelligence. On the other hand, they are also the entrance to the whole house intelligence, a bridge for two-way interaction between users and smart houses.
As the wave of intelligent technology sweeps across the world, smart life has long been integrated into our daily lives.It is difficult to form a sustainable competitive advantage by relying on a single product alone. How to use cutting-edge technologies such as AI to form a unified "set" of multiple products, and at the same time provide users with more smart home life scenario services through the integration of software and hardware design, so that the home becomes smarter and more comfortable, will be the next development focus of all manufacturers.
Fortunately, brands such as Tmall Genie have discovered this trend and developed products with whole-house intelligence based on it. Looking further ahead, when all home products form a unified whole, more possibilities will be created in scenes such as kitchens and bathrooms.
As AI reshapes the entire industry, a new era of whole-house intelligence is about to arrive. Tmall Genies are actively exploring their own position in the new AIoT era.
In the first half of 2024, the technology circle is surging.
Big models are being put into practice at an accelerated pace, with AI applications emerging in an endless stream, including AI mobile phones, AI PCs, AI home appliances, AI search, and AI e-commerce.
Vision Pro is now available in China, setting off a new wave of XR spatial computing;
HarmonyOS NEXT is officially released, and the mobile OS ecosystem has changed;
Automobiles have fully entered the "second half", and intelligence has become a top priority;
Competition in e-commerce is increasingly fierce, with low prices and even lower services;
The wave of going overseas is surging, and Chinese brands are embarking on the journey of globalization;
In the hottest month of July, Lei Technology's mid-year review is launched, summarizing the brands, technologies and products worth recording in the first half of 2024 in the technology industry, recording the past and looking forward to the future. Please pay attention.
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