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"Titanium Like" is a list of outstanding works launched by "Titanium Media" under the Titanium Media APP. Every week, it selects the outstanding works of the previous week based on the popularity of articles on the site, Titanium (Attitude) opinions, content quality and other multi-dimensional data, combined with editor recommendations. Titanium Media APP will provide exclusive on-site and off-site recommendation resources for the works on the list to encourage the continuous output of more high-quality works.

This list will be released simultaneously on Titanium Media APP, website, WeChat community and other channels.The weekly ranking will also become an important reference for the selection of “Titanium Media Author of the Year” at the end of each year.

From July 29, 2024 to August 4, 2024, the works on the 116th issue of the "Titanium Like" list are:

【TOP 1】

@ Alphabet List

Award-winning work: Oriental Selection is not Yu Minhong’s only hope. “In fact, education has always been New Oriental’s main business. Oriental Selection’s revenue share within New Oriental Group has remained at around 20%, and its gross profit margin has always been lower than the overall level of the group. Now it has shown signs of dragging down New Oriental’s profit growth.” Titanium Recommendation: The education and training industry is quietly recovering.

【TOP 2】

@ Narrowcast

Award-winning work: Systematic analysis of membership economics "If membership is a necessary means to maintain existing users in an economic downturn, then why doesn't Pinduoduo have memberships, and Apple doesn't have its own membership products. What is the essence of membership? How to operate memberships for different industries with different demands? How to price members and set rights and interests?" Titanium Recommendation: The essence of membership is marketing. In the current economic cycle, membership has become the core tool for companies to implement defensive strategies.

【TOP 3 】

@ Industry Quadrant

Award-winning works: Who will become the first city of humanoid robots? "Overall, from policy promotion to industrial implementation, although the humanoid robot industry is still in its infancy, a blueprint for building a world highland for humanoid robots has been drawn. In the future, a single spark can start a prairie fire." Titanium Recommendation: The pulse of the supply chain guides the convergence of humanoid robots.

【TOP 4】

@ New consumption trends

Award-winning works: A new consumption era is ushering in outside the Fifth Ring Road, and small county towns hide a billion-level market. "The county economy, with the county town as the center, townships as the link, and rural areas as the hinterland, supports a GDP of nearly 40 trillion yuan with 90% of the land area and 50% of the population, and plays a bridging role in the national economy of 'using industry to supplement agriculture and using cities to lead rural areas'. The rich and colorful characteristic industrial clusters are the basic foundation of the county economy, and the vast county market is the strategic depth to open up the internal circulation and tap the incremental space of domestic demand." Titanium Recommendation: The potential of county towns is quickly converted into "money power", and the essence of the new consumption sinking is still consumption upgrading.

【TOP 5】

@ Listen to the tide TI

Award-winning work: Douyin e-commerce is anxious to get out of the "low-price dilemma" "Taotian and Douyin e-commerce have successively adjusted their low-price strategies, which does not mean completely giving up low prices, but an optimization of the existing "absolute low-price' goal", hoping to achieve a better balance between low prices and user experience. Behind this, after experiencing low-price attempts in the past year, they found that Pinduoduo's high-speed growth method is not suitable for all e-commerce players. In the ever-changing e-commerce market, every platform needs to find the most suitable way of playing." Titanium Recommendation: After weakening the low-price strategy, Douyin e-commerce's problem remains unsolved.

【TOP 6】

@ Interesting Business

Award-winning works: The "Sports Economy" behind the Olympics: Users and brands are spending money "The Paris Olympics is in full swing, and the world's attention is once again focused on this sporting event. Major brands are also gearing up and leveraging the marketing momentum; in the fierce marketing war, who can catch this wave of 'huge traffic'?" Titanium Recommendation: Who can catch the "huge traffic"?

We welcome everyone to continue producing high-quality content, and more exclusive rights and interests are on the way!

PS: We particularly welcome original articles that meet the following requirements:

• Focus on the most cutting-edge global technology and financial fields, keep up with current hot events and companies, and closely follow industry trends and values.
• The views are clear and the value judgments are clear and powerful.
• The narrative angle is unique. Even if it is tricky, as long as it can make sense.
• Professional analysis and rigorous argumentation. I hope to provide rigorous argumentation based on unique insights.

We are always looking forward to your excellent manuscripts.

For more manuscript questions, please see: Instructions for submission