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"The Wine Expo has been successfully held in Xinghua Village for several consecutive years. For the Chinese wine industry, this event is a gathering of famous wines and an annual event. It is also a grand event for strong production areas to dialogue and share beauty together." On July 30, a press conference for the 2024 China Xinghua Village International Wine Expo was held in Taiyuan. Li Zhenhuan, full-time deputy secretary of the Party Committee and deputy chairman of Fenjiu Group, said this at the meeting.

It is understood that the 2024 China Xinghua Village International Wine Expo (hereinafter referred to as: Xinghua Village Wine Expo) will be held at the China Xinghua Village International Liquor Trading Center in Fenyang City from August 21 to 23 for a period of 3 days. The event continues the theme of "Pointing at the Beautiful Luliang from a Distance" and will hold the "2024 Xinghua Village Poetry and Wine Culture Festival" and "2024 Shanxi Fenyang Food Festival" and other activities at the same time, creating a unique wine culture event with the layout of "one conference and two festivals".

The Wine Expo is not only a platform to showcase the current achievements of Xinghua Village's wine industry, but also an important opportunity to promote innovation and upgrading of the wine industry and expand the market. With the help of this international platform, the leading role of the Fenjiu brand will surely be greatly promoted, which will greatly promote the construction of the Luliang production area and Fenjiu professional town, and promote the overall rise of the entire Qingxiang era.

National event, Xinghua Wine Expo upgraded again

Pointing to the apricot blossoms from afar, the beautiful Luliang is intoxicated. Since 2017, after five years of polishing, the Xinghua Village Wine Expo has become a diversified comprehensive international expo on fine wine culture, fine wine economy, fine wine technology, fine wine consumption, fine wine tasting, fine wine tourism, etc., and has become an important international exhibition with wine culture as the theme of China's wine industry. In 2022, the expo will be upgraded to the "China Xinghua Village International Wine Expo", officially entering the ranks of national and international comprehensive wine professional exhibitions.

From August 21st to 23rd, the 8th Xinghua Village Wine Expo will be held. According to Jia Yongxiang, Deputy Secretary of the Fenyang Municipal Party Committee and Mayor,The total exhibition area of ​​this wine expo is 30,000 square meters, with 5 major exhibition hallsAmong them, Hall A is China's famous wine hall, which showcases the country's top well-known wine brand companies. Data shows thatMore than 400 companies from 16 countries and more than 40 regions have registered to participate in the exhibition. Nearly 20 activities will be held during the exhibition.In addition, the Xinghua Village Wine Expo will continue the theme of "Pointing at the Beautiful Luliang with Apricot Blossoms from a Distance", and will hold activities such as the "2024 Xinghua Village Poetry and Wine Culture Festival" and the "2024 Shanxi Fenyang Food Festival" at the same time, creating a unique wine culture event with the layout of "one conference and two festivals".

With the successful holding of this wine expo, not only the promising Fenyang production area and the more confident Fenjiu were shown to the world, but also fruitful results were achieved in investment, supporting facilities, manufacturers, etc. While building the brand of the wine industry expo, it further enhanced the popularity and industrial influence of Luliang as one of the "Top Ten Spirits Production Areas in the World", helped Luliang to build a 50 billion-level liquor industry cluster, promoted the high-quality development of the urban economy, and left a Luliang mark on the map of China's liquor industry.

It is worth mentioning that Fenjiu Group, as one of the co-organizers of this Xinghua Village Wine Expo, is fully cooperating with the China Alcoholic Drinks Association, the governments of Luliang City and Fenyang City to do a good job in various preparatory work, based on the local area and looking at the world, to jointly build the Wine Expo into a cultural event, wine feast and cooperation ceremony for the wine industry in the new development stage. It is foreseeable that the name of Fenjiu will inevitably be further spread.

Fenjiu and the Wine Expo, heading in both directions

As one of the undoubted protagonists of this wine expo, during the 2024 Xinghua Village Wine Expo, Fenjiu Group will continue its previous highlights and continue to host activities such as the "Fenjiu Night Party", showcasing the unique charm of Fenjiu to merchants in various ways and enhancing the world's understanding of light-fragrance liquor. Fenjiu Group expressed that it sincerely hopes that more and more famous wines, famous artists, famous companies and the majority of liquor lovers will visit this wine expo to taste fine wines, taste delicious food and enjoy the beautiful scenery. All Fenjiu people will show their greatest enthusiasm and welcome visitors from all directions.

While Fenjiu continues to attract attention to the Wine Expo as an industry leader,The Luliang production area represented by Fenyang is also further increasing its efforts in industrial transformation, and the Luliang liquor industry is taking advantage of the opportunity.Data shows that in 2023, Luliang liquor accounted for 6.2% of the national market, doubling from 2022. In the first half of this year, Luliang City's liquor production above designated size reached 168,000 kiloliters, achieving a high growth rate of 27.9%, accounting for more than 90% of the province's production.
This is due to the fact that the municipal party committee and government attach great importance to industrial development, and have always focused on revitalizing Chinese wine culture, promoting the brewing of fragrant wine, and prospering the fine wine market. Since the 14th Five-Year Plan, with Xinghua Village Fenjiu professional town as the center, the high-quality development of the industry has risen to a new strategic level, with planning the integration of industry and city development and enhancing industrial value as the core, comprehensively promoting the high-quality development of the Luliang production area.Through government guidance, participation of wine companies, team deployment and national promotion, we will continue to strengthen and release the influence of Fenyang as a core production area of ​​light-fragrance liquor, one of the world's top ten spirits producing areas, and a specialty production area of ​​world fine wines.

Behind the rapid development of the production area is the two-way rush of Fenjiu and Fenyang. In the construction of Fenjiu professional town in Xinghua Village, Fenjiu plays an important leading role. The rapid development of Fenjiu enterprises has driven the revival of the light fragrance category, promoted the rapid development of the production area and professional town, and shared the great opportunity of the light fragrance era.With the development of production areas and specialized towns gathering momentum,Provide strong support and create a good environment for the high-quality development of Fenyang Liquor, and bring boost to the high-quality development of Fenjiu.

There is no doubt that the combination of "Fenjiu + Qingxiang + Fenyang" has achieved the continuous superposition of brand, category and production area value, and also promoted the coordinated development, symbiosis and prosperity of Fenjiu and Fenyang production area.

Fenjiu leads the way and rises in the era of fresh fragrance

From the craze for strong aroma to the craze for sauce aroma and then to the craze for light aroma, from the attention paid to Maotai Town by both inside and outside the industry to the continuous investment in Xinghua Village and Town, leading enterprises are the guiding force in industrial development and play a core role in promoting industrial agglomeration and attracting industrial collaboration.From production areas to specialized towns and even to the light fragrance category, Shanxi Fenjiu has always occupied an important leading position.

Yuan Qingmao, Party Secretary and Chairman of Fenjiu, said that Fenjiu will take advantage of the opportunity of the construction of "Xinghua Village Fenjiu Specialized Town" by leading product categories, promoting brand strategy coordination, strengthening cultural empowerment, and maintaining the bottom line of quality. Fenjiu will go all out to participate in the planning, construction, and development of "Xinghua Village Fenjiu Characteristic Specialized Town", give play to the leading role of the Fenjiu brand, and benefit Fenyang and Xinghua Village.

In terms of development potential, Fenjiu's revenue and profits have achieved double-digit growth since 2017, which has lasted for 8 years.Grasp the blue and white, strengthen the waist, stabilize the glass" product strategy, Fenjiu continues to promote the smooth advancement of its product structure towards high-end, with Qinghua 30 and Qinghua 20 performing well in the market. The Qinghua series and Bofen series may exceed 10 billion in sales or approach 10 billion in volume, and continue to lead the development of light-fragrance liquor and Fenyang's liquor industry in both the high-end and mass markets.

The rapid growth of Fenjiu with both volume and quality has brought unprecedented attention to the Fenyang production area.We strive to achieve a liquor production capacity of 500,000 tons, an output of 500,000 kiloliters, and an output value of over 50 billion yuan by 2025.By then, both Fenjiu and the backbone liquor enterprises in Fenyang will usher in unprecedented development heights.

With the successful holding of this wine expo, it will surely fully display the style of world famous wines and the advantages and unique charm of China's light-fragrance liquor core production areas, further enhance Luliang's popularity and industrial influence as one of the "Top Ten Spirits Producing Areas in the World", create a wine industry expo brand, help Luliang build a 50 billion-level liquor industry cluster, promote high-quality development of the urban economy, and leave Luliang's mark on the map of China's liquor industry.

At Fenjiu, we see a greater future for Fenyang and even the Luliang production area, and at the Fenyang Wine Expo, we are destined to witness the greater glory of Fenjiu in the new era.