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Recently, the "Adhere to the Integrity and Innovation, the Strongest Voice of ETFs in the New Era" - China's Characteristic Financial Culture ETF Poster Exhibition, jointly organized by the Shenzhen Stock Exchange, Xinhua Finance, 21st Century Business Herald and fund managers, has come to a successful conclusion.

The main form of this event is that the Shenzhen Stock Exchange organized fund managers to create and interpret the theme posters around the New Era ETF, and a total of 22 public fund institutions including GF Fund, Fullgoal Fund, Bosera Fund, Penghua Fund, and Guotai Fund actively participated. The event used Xinhua Finance and 21st Century Business Herald as media display platforms, and was simultaneously broadcasted by relevant channels such as the Shenzhen Stock Exchange Fund Official Account. Relevant works were launched in batches during the event period from June to August.

In terms of content, the creation of this poster focuses on the "five musts and five don'ts" of Chinese-style financial culture, namely: be honest and trustworthy, do not cross the bottom line; make profits with justice, not be profit-driven; be steady and prudent, do not be eager for quick success and instant benefits; be upright and innovative, do not deviate from reality to virtuality; comply with laws and regulations, and do not act recklessly. It highlights the characteristics of ETF as an inclusive financial tool, such as decentralization, low cost, transparency and efficiency. It highlights the guidance of establishing the concepts of rational investment, value investment and long-term investment, and provides strong support for promoting high-quality financial development and building a financial power.

The new "National Nine Articles" clearly state that we must "actively cultivate a good industry culture and investment culture". In recent years, the ETF market has developed rapidly, playing an important role in serving national strategies and satisfying investors' diversified asset allocation. In order to better promote the financial culture with Chinese characteristics, promote the construction of the investment side, guide the ETF industry to spread inclusive financial tools, establish a rational investment concept, and send out the strongest voice of the financial culture with Chinese characteristics.