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The 63rd China Franchise Expo was held at the Shanghai New International Expo Center from August 2 to 4. Qiandama, a well-known community fresh food chain brand, debuted with a new exhibition hall, using "freshness" as a medium to help investors realize their dreams of opening a store.

China Franchise Expo Shanghai, Qiandama booth

As a large-scale professional franchise exhibition in China, the China Franchise Exhibition opened its Shanghai station for the first time in 2004. This year is the 20th anniversary. This year, it continues to focus on the label of "diversified tracks, high-heat categories, and franchise-selected brands", bringing a franchise boom to the Yangtze River Delta. At the same time, the China Franchise Exhibition will hold the first pass. All franchise brands in the Shanghai station will undergo a strict review of franchise qualifications, providing a more reliable and assured entrepreneurial platform for those who are interested in starting a business.

Investors are actively consulting at Qiandama's booth at the China Franchise Expo Shanghai

In recent years, the industry often says that "China's business world is entering the 'franchising era'", and China's chain industry has also been constantly innovating in branding, standardization, and chain franchise models. Qiandama has been deeply involved in the industry for twelve years. With its business philosophy of "not selling overnight meat" and unique business model, it has become a leader in the community fresh food chain industry and has been ranked on the global unicorn list for many years. Today, Qiandama is based in South China and has a presence in more than 30 cities across the country, becoming a synonym for "fresh, convenient, and optimal" in the minds of consumers.

Ma Zhenkai, head of Qiandama East China, delivered a keynote speech at the exhibition

Twelve years of accumulation, running a standardized operation path

For the chain industry, especially the franchise model, standardized operation is the key. How to make more than 3,000 stores achieve standardized operations together? In 12 years, Qiandama has established a standardized operation system based on the "daily clearing model" and the strength of "selling vegetables with technology".

Qiandama has achieved a high degree of unity in store image, in-store display, after-sales service, etc. For example, Qiandama's store VI/SI system. In 2023, Qiandama renewed and upgraded its brand logo, outlining the brand's super symbol "Q" with the image of a modern young woman, vividly highlighting the brand's modern style, unified style, and bright and atmospheric style.

Standardized store merchandise display: When you walk into any Qiandama franchise store, consumers can see clean, simple, and standardized merchandise displays, which is one of the characteristics that keeps Qiandama’s users highly engaged. Qiandama scientifically analyzes the store area and store layout for each franchise store, and develops merchandise display plans that provide customers with a better experience, creating a more comfortable shopping environment.

The Qiandama booth restored the store's standardized store merchandise display

According to the consumption characteristics and habits of different cities, Qiandama scientifically analyzes the uniqueness of stores in different cities, formulates new store opening strategies that are in line with local conditions for franchise partners, and realizes product localization and differentiation. Based on the results of big data analysis, Qiandama will combine the actual operation of nearby business districts and stores to specially customize the most suitable pricing strategy, daily order quantity, and single SKU order quantity strategy for each franchise store.

The standardized operation system not only deepens the impression that Qiandama brings to consumers of freshness, convenience and selection, but also provides unified management standards for franchise stores, so that franchise partners have standards to follow in their operations.

In the era of franchising, supply chain is king. In building the supply chain, Qiandama has established long-term cooperative relationships with agricultural product suppliers to ensure the high quality and safety of ingredients. For example, the color 7 of bananas represents ripeness, and the color number of bananas required of suppliers will be accurate to 4.5, ensuring that the bananas are just ripe when they arrive at the store shelves and retain their freshness.

In terms of products, Qiandama has strict procurement and acceptance standards. It has established 20 standardized rapid testing laboratories in the business coverage area, and has extensive external cooperation to conduct pesticide residue research. Third-party authoritative organizations are stationed on site to test the fertilization and use of pesticides, so that "freshness" can be standardized in advance at the production end, providing strong supply support for franchisees and building the cornerstone of profitability.

Create win-win value for brands and franchise partners

The franchise model has both opportunities and challenges. Qiandama has insight into the development of the industry and has made precise and timely adjustments and optimizations, first completing the transition from an extensive growth model to a refined operation with quality first. This not only reflects the brand's careful consideration of long-term sustainable development, but also reflects its responsibility to franchisees and the market.

In order to grow together with franchisees, Qiandama has also increased its training and support for franchisees. At present, Qiandama has formulated a series of exclusive support policies for franchise partners, including new store site selection, unified store decoration design, standardized product display, diversified ordering strategies, store marketing activities, free employee training, etc. For novice franchise partners, Qiandama headquarters will also dispatch operations colleagues to assist in store openings and help franchise stores achieve efficient profits as soon as possible. This kind of "helping to get on the horse and sending a journey" caring service not only allows franchisees to avoid many detours in the early stage of entrepreneurship, but also allows them to feel the warmth and strength from the headquarters, thus strengthening their determination to work hand in hand with Qiandama.

The Qiandama booth at the China Franchise Expo Shanghai was extremely popular

At the same time, Qiandama headquarters also encourages franchisees to actively feedback market information and consumer demand so as to timely adjust business strategies and product structures to better meet market demand. This two-way interactive and co-growth cooperation model has laid a solid foundation for the sustainable development of the Qiandama brand and franchisee business.

Qiandama successfully signed a contract with investors at the exhibition

Over the past 12 years, the word "fresh" has been running through Qiandama's development path, connecting the "first kilometer" of the production area to the "last kilometer" of the community, creating value for the entrepreneurial career of franchise partners. With the vision of "selling vegetables globally", Qiandama and franchisees will work together to move towards the next 12 years.