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Leidi.com Lotte August 5

At the "New Species Explosion·Wu Sheng Business Method Release 2024" event, Wu Sheng, founder of Scene Lab, commented that Zhang Chaoyang's physics lectures are a new form of knowledge live broadcast, which is a "knowledge blogger". It resonates professional subject knowledge with the hard technology industry, and uses model thinking to demystify complexity, bringing not only knowledge, but also insight itself.

Wu Sheng said that knowledge services are currently facing a new cycle of changes. From "Zhang Chaoyang's Physics Class" to the content innovation of Sohu Video, he sees that the new trend of knowledge services is moving towards insights into industries and co-building professions.

Using model thinking to dispel the mystery of complexity, "Zhang Chaoyang's Physics Class" creates a new form of knowledge live broadcast

Talking about his feelings about "Zhang Chaoyang's Physics Class", Wu Sheng emphasized that from the perspective of thinking, context and value, it does not tell you how important certain knowledge is, but emphasizes the importance of creativity. Don't let information explode, but use thinking, context and value as the foothold of IP, because "creativity is more important than knowledge."

From the wave equation to Maxwell's equations, Einstein's theory of relativity and other physical knowledge, from a special science tribute to Oppenheimer to dialogues with top scientists and talking about aerodynamics at the Beijing Auto Show, "Zhang Chaoyang's Physics Class" uses basic physics and mathematics knowledge to study the nature of the world and decipher the scientific principles behind all things in the universe, daily life and industrial technology.

Wu Sheng believes that physics itself is an unchanging underlying logic. Zhang Chaoyang deconstructs and reconstructs things through structured thinking, giving birth to today's new form of knowledge live broadcast. He defines this type of people who share professional knowledge content as "insight bloggers (Insighter)". They interpret changes with invariance and use model thinking to dispel complexity, bringing not only knowledge, but insight itself.

Since its launch on Sohu Video at the end of 2021, "Zhang Chaoyang's Physics Class" has been launched for more than 200 issues, and two popular science books with the same name have been published, which truly brought high-tech knowledge from the academic halls to the general public. "Those mountains of drafts calculated in his office showed me the perseverance of enthusiasts, which is a responsibility and also a pleasure," said Wu Sheng.

Insight into the industry and co-building professional Sohu Video leads the new trend of knowledge services

The success of the IP of "Zhang Chaoyang's Physics Class" also means that today's knowledge services are changing. Wu Sheng pointed out that from the content innovation of "Zhang Chaoyang's Physics Class" to Sohu Video, we can see that the new trend of knowledge services is to go deep into the industry, gain insight into the industry, jointly build professions, and understand professions.

We are currently in a hard technology industry cycle, with more and more commercial "scientists" participating, and physics thinking becoming more and more important. How to resonate professional subject knowledge with the hard technology industry? The product form of Sohu Video's knowledge live broadcast is just in time. Under the leadership of the IP "Zhang Chaoyang's Physics Class", Sohu Video has brought together senior scientific experts and big names from many scientific research fields such as the universe, physics, geology, and genes, and built a rich and diverse knowledge live broadcast content ecosystem. Scientific broadcasters popularize professional scientific knowledge in a simple and easy-to-understand way on Sohu Video. There are not only eleven major subject sections such as "Astrophysics Lecture Hall", "Medicine, Health and Sports", "Science Learning and Application", but also many thematic column IPs such as "Science Speech Bureau", "Life Sciences That Everyone Can Understand", and "Mathematics Around You", covering all aspects of people's lives.

At the same time, many founders are both product managers and important "front desk staff".

Wu Sheng believes that Zhang Chaoyang's frequent appearances in the front row of major press conferences are by no means accidental or a way to show off his presence, but rather a trend that is both unfathomable and simple and accessible - we need to use the more professional division of labor in society to turn Zhang Chaoyang, a scarce and valuable IP that has witnessed the innovation of the Internet, into a companion and partner of our own IP. As the famous physicist Feynman said, "same equations have same solutions", we must first open up the ability to understand the underlying logic before we can form our own thinking model and calculation method.

LeiDi was founded by media person Lei Jianping. Please indicate the source if reprinting.