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Publishing false information to discredit the image of a company, using negative information to threaten companies to engage in commercial cooperation... Not long ago, the Cyberspace Administration of China announced a number of typical cases that undermine the business network environment, and investigated and dealt with a number of illegal and irregular accounts involving companies, helping to optimize the business network environment.

The Internet environment is an important part of the business environment. A clear Internet environment is of great benefit to the healthy development of enterprises. Otherwise, it will hinder the operation of enterprises and even threaten their survival. Nowadays, the influence of self-media is becoming more and more extensive. Some self-media have even started to have evil intentions, targeting enterprises, threatening them through rumors, smearing and other means to make personal gains. Distorted, unscrupulous and disorderly remarks have caused legal and compliant enterprises to suffer unjust accusations, misled the public, and worsened the business network environment. To inspire confidence in enterprises and stimulate market vitality, a clear business network environment is an important task.

The business network environment has received more and more attention. From the central government to local governments, regulatory authorities have actively carried out special actions to crack down on illegal behaviors such as publishing infringing information involving enterprises and gaining traffic without any bottom line. A number of illegal accounts have been dealt with and sealed according to law, and a healthy and clear network public opinion environment is taking shape. To consolidate the governance achievements and create a new governance situation, we need to further enhance our strengths and make up for our shortcomings.

The governance of the business network environment has its own particularities. The cases announced by the Cyberspace Administration of China show that some self-media often challenge companies in the name of "public opinion supervision". In specific scenarios, how to accurately define "public opinion supervision" and rumors tests the wisdom and ability of multiple participants such as regulators and platforms. The reason why illegal information involving enterprises is difficult to stop despite repeated bans is largely due to the vague standards for identifying illegal acts and the low cost of illegal acts. Some operating entities can still make a comeback after their illegal accounts are blocked. In order to treat both the symptoms and the root causes, regulatory actions should be made more powerful and effective. In addition to special operations, it is also necessary to establish a long-term mechanism to clarify the standards for identifying infringing and illegal information and draw a bottom line. At the same time, the punishment for illegal acts should be increased so that lawbreakers dare not cross the legal red line again.

In addition, the low threshold and virtuality of online information also bring problems such as difficulty in eradicating illegal information, difficulty in retaining evidence, and difficulty in holding people accountable. Online platforms should truly assume the responsibility of information review and control. As the first checkpoint for information review, if the platform is careless and neglects its duties, it will leave opportunities for the spread of illegal information. It should take it as its responsibility to ensure the safety and compliance of content, not condone illegal information by default, use big data and other technical means to improve the accuracy of content review and control, and strictly deal with operators of illegal accounts to prevent them from "changing accounts and rebirth".

Relevant departments and platforms should also open up reporting channels and improve response and handling capabilities. In actual cases of information infringement involving enterprises, small and micro enterprises are more likely to become targets of criminals. Compared with large enterprises, small and micro enterprises lack the ability and experience to deal with infringement cases, so they are more inclined to "spend money to avoid disaster" and "swallow anger in silence." Opening up reporting channels and improving handling mechanisms will help companies reduce the cost of rights protection and mobilize their enthusiasm to participate in the co-governance of the business network environment. (Source: Economic Daily Author: Wang Minghao)