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Meta Platforms is actively offering millions of dollars in licensing fees to Hollywood stars, hoping to obtain their voices for the development of artificial intelligence projects. According to people familiar with the matter, Meta has discussed internally developing a chatbot that can serve as a user's digital assistant or "friend" similar to Apple's Siri.

Meta is rushing to complete these transactions to buy more time for the development of AI tools, which it plans to showcase at the Connect 2024 conference in September. Although it is not yet clear how Meta will use these voices, this move shows the company's emphasis on and investment in the development of artificial intelligence technology.

Meta recently introduced a "breakthrough" generative speech system that can synthesize speech in six languages ​​and perform tasks such as noise removal, content editing, and audio style conversion. Meta calls it the most versatile speech generation AI, and related research papers have also been published.