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Meta proposes to "give money" to Hollywood stars: millions of dollars to "buy" their voices for AI

2024-08-03

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IT Home reported on August 3 that according to a report by Bloomberg this morning, several sources familiar with the negotiations said that Meta is offering millions of dollars to Hollywood stars toGet their recordingsandexist Using their voices in AI projectss right.

The company is in talks with Judi Dench, Awkwafina and Keegan-Michael Key, said the people, who asked not to be identified because the project is confidential. A representative for Meta declined to comment.


Image source: Pexels

Meta is rushing to complete the deal to buy time for the development of the AI ​​tool, which it plans to unveil at the Connect 2024 conference in September. While it’s not entirely clear how Meta will use the voices, these people said Meta has discussed a chatbot that could serve as a voice assistant.Digital Assistant(IT Home Note: Similar to Apple's Siri), it can also act asUser's "Friends"For example, users can talk to chatbots that have the voices of Hollywood stars.

Negotiations between Meta and some of the actors’ representatives have stalled and then restarted several times as the parties were unable to agree on terms for the use of the actors’ voices. Meta wanted the right to use the voices multiple times for a fixed period of time in a single project, while the actors’ representatives were seeking tighter restrictions.

The current use of AI has "scared" many in Hollywood's creative community, who worry they will lose their jobs to the technology. According to relevant sources, SAG-AFTRA, the main union for actors, has reached an agreement with Meta on terms.

Meta reportedly tried to create a text-based chatbot inspired by celebrities like Dwyane Wade and Paris Hilton, but the project has been "abandoned." Meta also launched an AI studio where content creators can make their own chatbots.