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IT Home reported on August 2 that Reuters reported today that two sources "with direct knowledge of the plan" said that Audi's new electric vehicle series developed for China will not use its iconic "four rings" logo.

People familiar with the matter said that Audi made this decision because of "BrandIt also reflects that Audi will use the vehicle architecture developed with its Chinese partner SAIC Motor and will rely more on local suppliers and technology.

The internal code name of this new electric vehicle series is "Purple". The report pointed out that it is not yet known whether this series will use different logos or only use "Audi" in the car name.

The first concept car in the series will be unveiled in November debut, Audi will also explain the series'Brand Story"(The brand) plans to launch 50,000 new products by 2030," one of the people said. 9 models。

In response, Audi and SAIC responded as follows:

• Audi:Refused to comment on so-called "speculation".

• SAIC:These electric cars will be "real" Audis, with“Pure” Audi genes。

SAIC and Audi said in May this year that they would jointly developApplicable to the Chinese marketDeveloping cars specifically for the Chinese market allows foreign automakers to learn about the latest electric vehicle features and the tastes of Chinese users while still targeting a large customer base, the report said.

People familiar with the matter also revealed that Audi's new electric car series will useCATL Batteryand Chinese technology startups Momenta's Advanced Driver Assistance SystemAt the same time, the series will also useZhiji Auto’s electrical architecture。

IT Home Note: Audi's "four rings" logo represents the four brands that formed the "Auto Union Company" in the 1930s and 1940s -Audi, Horch, DKW, WandererIn March 2022, Audi announced that it would incorporate the Bentley brand into the group, and announced that the current "new four rings" represent four brands that are uniformly managed and independently operated by the Audi Group: Audi, Lamborghini, Bentley, Ducati。