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With the opening of the first "Shanghai Summer" International Consumption Season, the 8th "Flower Festival" of SCPG has also officially begun. This "Flower Festival" focuses on "Star Shell Discounts", and promotes the summer consumption boom with a variety of points activities and offline IP scenes. SCPG Shanghai and its various projects also bring consumers immersive summer experiences such as travel, play, shopping, etc.

The fourth anniversary celebration of Shanghai Nanxiang Impression City MEGA is about to kick off. Nanxiang Impression City MEGA will work with LALIGA La Liga to create the La Liga Club Theme Exhibition - the first stop in China in 2024. Songjiang Impression City will start to cooperate with B Station Mortal Animation on August 2 to launch the first large-scale IP linkage event in China with the theme of "Mortal Extraordinary Games", creating an "Extraordinary Games" with the style of immortal heroes and ancient times. From July 26 to August 25, the "Glory and Dream" theme pop-up store of Beyond the World · Baiyuan will land in Shanghai Longhuahui, deeply integrating sports, consumption and two-dimensional culture. In addition to the sports theme, the "Egg Bumper Party" of Shanghai Xinzhuang Weijing Impression City, the "Teddy'DE' Gugu Valley Farm" of Al PLAZA, and the "Summer Water Festival" of Nantong Impression City are also exciting.

Shanghai Longhua Club

SCPG Shanghai builds innovative consumption scenarios with elements such as the second dimension and sports as the core, making activities more culturally valuable and experientially valuable, further enhancing and enriching the main consumer groups, especially the young consumers' interest in "traveling and shopping".

As an annual SP member event created by the group, the 8th Super-V Flower Festival of SCPG will be held from August 2 to 11, providing consumers with a "benefit shopping" celebration. This Flower Festival takes "Star Joy Plus Bay" as its core theme, allowing consumers to use the member-exclusive equity asset - Star Bay - more preferentially and flexibly in scenarios such as consumption in SCPG's shopping malls or participation in activities.

SCPG Shanghai's city-level membership benefits and experience are also continuously upgraded. SCPG Shanghai has also teamed up with several entertainment venues in Shanghai, including Dishui Lake Hotel, Shanghai Happy Valley and Maya Beach Water Park, to jointly launch a coupon package service.

The increase in membership benefits not only broadens consumption scenarios and brings consumers more diverse summer consumption options, but is also an important attempt by SCPG Shanghai to integrate business, tourism and culture, promote market vitality and bring consumers a more colorful summer consumption experience.