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The order of Bestune Pony exceeded 20,000 units, and FAW Bestune promoted fan marketing

2024-08-02

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Jingguan Automobile

On July 28, during the "Bestune Pony City Summer" - Thanksgiving 20,000+ Fans Music Festival, FAW Bestune announced that two months after the launch of the Bestune Pony, orders exceeded 20,000 vehicles, and there are currently more than 10,000 vehicles waiting to be delivered at the terminal. The company is accelerating the capacity ramp-up of the new production line to deliver more vehicles to users as soon as possible.

On May 28 this year, FAW Bestune launched the Bestune Pony, which has a 3-meter-long body and a minimum ground clearance of 130 mm. It is equipped with ramp assist, reversing radar, driver airbag, APP remote control, Bluetooth, and a driver seat of a higher size. The Bestune Pony requires a minimum of 8.8 kWh of electricity per 100 kilometers, and the cost per kilometer is as low as five cents. The whole car uses 10 core stiffness rings and 6 high-strength steel anti-collision beams to form a stable cage-type safety body.

During the music festival, the Pentium Pony broke the traditional format and came to the Chengdu Happy Valley, a must-visit place for young people. Previously, FAW Pentium has launched measures such as the creation of the Pony IP image, the emergence of trendy modified cars, the Pony Dance video, the Pony Park, and the celebrity landmark parade in terms of fan marketing.

In addition, FAW Bestune also announced during the event that the official price of the Bestune Pony customized large screen is 1,699 yuan. Before August 31, users who place an order in the YOMI points mall can enjoy an early bird price of 999 yuan.

Compared with the optional large screens of the same level of models, the Pentium Pony customized large screen has "six major" advantages in terms of shape, screen, chip, field of view, resources, and IQ. It adopts a tablet-style design, combining fashion and technology; a 10.1-inch high-definition large screen, equipped with a mid-to-high-end mobile phone chip; with full HD reversing image function, making reversing safer; it can watch mainstream video websites and TV stations, and has rich entertainment resources; empowered by AI technology, the Pentium Pony customized large screen also has a smooth voice interaction function.

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