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IT Home reported on August 2 that according to a report by Bloomberg on the 1st, Jaguar Land Rover is planning to invest 3 billion pounds (IT Home Note: currently about 27.843 billion yuan) to make strategic adjustments to cope with the slowdown in the global electric vehicle transition.

Jaguar Land Rover announced that it will invest a total ofIncreased to £18 billion(currently about RMB 167.059 billion) to support its strategy of offering all-electric options for all models by the end of this decade.

The increase in investment is partly due toElectric vehicle demand slowsRichard Molyneux, Jaguar Land Rover's chief financial officer, said this meant that Jaguar Land Rover wouldHave to continue to develop fuel and plug-in hybrid models"Because the global transition to pure electric vehicles is happening faster than many expectedSlower and more uneven。”

Last month, General Motors Co. and Porsche AG became the latest companies to scale back their electric vehicle ambitions due to weak demand for plug-in models. Earlier in February, Jaguar Land Rover reduced the number of all-electric Land Rover models it would put on the market by 2026.Reduced from six to four。

Despite slowing demand for electric vehicles in some parts of the world, Jaguar Land Rover's newPure Electric Range RoverStill, there is strong interest worldwide, with the company saying 41,000 people have signed up to buy the car.

According to previous reports by IT Home, Jaguar announced in July that it would significantly streamline its models, and by the end of this year, only the F-Pace SUV will be left on sale. Jaguar did this to make room for the upcoming new pure electric vehicle series.