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Logitech CEO: Consider launching a "permanent mouse" and exploring a subscription model

2024-08-01

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IT Home reported on August 1 that in an interview with technology media The Verge, Logitech’s new CEO Hanneke Faber revealed thatThe company is considering launching a "permanent mouse" where users can subscribe to paid software updates and other benefits.


Image source: Logitech

Faber said that users only need to buy an advanced mouse and no longer need to worry about subsequent usage problems.It is no different from current video conferencing services.

When asked, Faber said:This mouse configuration will be very luxurious, you can imagine it as a mouse inlaid with diamonds”。

Faber clarified that consumers use mice and keyboards every day, but the average selling price of these peripherals is about US$26 (IT Home Note: currently about RMB 188), which is relatively low.

“That’s the equivalent of four cups of coffee at Starbucks, or less than a Nike running shirt,” she said. “There’s a lot of room to create more value in this area as we make people more productive – expanding human potential.”