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A "Notice on Organizing Employees' Self-Media Self-Inspection, Self-Correction and Rectification Work" has been circulating in the fund circle in recent days. The notice mentioned that the company's various units should be organized to conduct personal self-media self-inspection and self-correction work. Specific accounts include public accounts, video accounts, Weibo and other domestic and foreign self-media platforms. The content of the inspection includes registered accounts and operational content to see if there are any non-compliance and inappropriate remarks.

In this regard, the reporter of the International Financial News sought confirmation from several public fund companies, but many industry insiders said that the company has not issued similar notices recently, and the company has always strictly controlled the operation of its self-media platform.

The reporter also learned that some of the accounts are certified by fund managers, and the operators behind them may not be themselves, but the operators publish some opinions on their behalf. In addition, there are many accounts that have not been updated for a long time, or the fund managers have left but the certification is still the account of the former company.

Strictly manage self-media accounts

It is understood thatThe above-mentioned notice regarding the fund company conducting self-examination and self-correction is not groundless.Some industry insiders analyzed that it might be the CICC intern incident that happened not long ago that prompted the relevant fund companies to conduct self-inspection activities on their own media accounts.

According to the above notice,The fund company will carry out self-examination and self-correction work from two aspects: one is the WeChat public accounts, video accounts, Weibo, Douyin, Kuaishou, Xiaohongshu, Bilibili, TikTok and other domestic and foreign self-media platforms managed by individuals; the second is to check the registered accounts and the content operated since this year to see whether there are any non-compliance and inappropriate remarks.

An insider in the public offering industry told the International Financial News reporter,His company did not issue any similar notice as mentioned above, so it is speculated that this is the behavior of an individual company.

"We have not released such a plan. The company has always strictly managed its self-media accounts and will not make any 'remedies' because of recent public opinion events." The person told reporters.

Another public fund person in Shanghai also told the reporter that the company has not yet issued a similar notice as mentioned above, but the company has always required employees to operate self-media accounts in a "low-key" manner and "do not post company-related content except for marketing materials." The person also mentioned that the company's fund managers are also very low-key in their use of self-media platforms.

Although some public fund companies have made great use of self-media platforms for marketing in recent years to build momentum for their fund managers or fund products, public funds have always had strict compliance standards, especially strictly controlling the external statements of fund managers and other investment research personnel.

The reporter learned from another person in the public offering market thatSome of the self-media certified accounts of the company's fund managers are not managed by the fund managers themselves, but are operated by specialized market professionals. If the fund managers want to publish content, they must undergo strict compliance checks within the company.

Some companies value interaction

The reporter saw on the social platforms of some fund sales agencies that there are quite a few fund managers with "V" certification. Their profiles say they are fund managers of XX public fund company. Among all the content published by the accounts, the most common are the fund managers' research views on the market, letters to investors, etc. Occasionally, some fund managers interact with netizens by leaving messages.

For example, on the Snowball platform,An account with more than 120,000 followers, named "Jiang Cheng", is certified as a fund manager of China Securities (Shanghai) Asset Management. In addition to frequently interacting with netizens, this account also expresses some views on the market and occasionally posts some updates related to personal hobbies.

"Lao Luo Talks Index Investment" has more than 330,000 followers. Although his profile is verified as a senior fund research expert, according to media reports such as China National Radio, his real identity is Luo Guoqing, head of the index investment department of GF Fund.This account will often publish content related to index investment, including some ETF products, but the update frequency is not very high. The latest developments were released on July 12, 2024.

There are also former "Internet celebrity" fund managers who quietly reduce the frequency of updates. For example, "Sheng Fengyan", whose Xueqiu account is certified as the manager of Western Profit Fund, has published many humorous updates, attracting the attention of many netizens. For example, he once posted "The stock price has fallen so much in the past few days that I dare not go to my mother-in-law's house for dinner~" at the beginning of 2022. The "Sheng Fengyan" account has not been updated for some time, and the latest update was on January 28, 2024.

In addition to the Xueqiu platform, some fund managers have chosen to open accounts on the Xiaohongshu platform. In May this year, Li Bingwei, a fund manager of Dongxing Fund, opened an account on the Xiaohongshu platform and published two posts in succession, one introducing his resume and the other commenting on the market. On the first day of opening, he attracted more than 500 followers. However, due to compliance issues, the account quickly deleted all posts and changed its profile picture. Although the account is still there, there is no relevant company certification information.

There are many "zombie accounts"

The reporter also noted thatSome fund companies fail to manage their self-media platform accounts in a timely manner, and there are some "zombie accounts", that is, the certified accounts of some fund managers have not been updated for a long time. Some fund managers have resigned from the certified fund companies, but the certified accounts have not been cancelled.

For example, the account certified by Guotai Fund Manager Deng Shifeng on the Snowball platform is "Deng Shifeng Fund Manager". The latest update of this account shows that it was published on November 13, 2014, and it has not been updated for nearly 10 years.

From the Snowball platform

The account information is authenticated as Changan Fund Manager's account "Fund Manager Yuan Wei". The last update was published in September 2023 and it has not been updated for nearly a year.

The account information is authenticated as "Xiao Shiyuan Fund Manager" of Yuanxin Yongfeng Fund Manager. Since the update on August 1, 2023, no updates have been released so far.

The information is verified as "Fund Manager Liu Bin" of Huatai Baoxing Fund Manager. The account has not released any updates yet.

Fan Yan, the former fund manager of Yuanxin Yongfeng Fund, resigned from Yuanxin Yongfeng Fund in April 2024, but her account "Fan Yan Fund Manager" on the Snowball platform still has information certified as the manager of Yuanxin Yongfeng Fund.

From the Snowball platform

Liang Min, the former fund manager of China Construction Bank Fund, resigned from China Construction Bank Fund in March 2023, but the Snowball platform account certified as the manager of China Construction Bank Fund has not been cancelled. The latest update shows that it was published on December 13, 2021.

Another certified account that has not been cancelled is "Peng Gan Fund Manager". This account is certified on the Snowball platform as "Baoying Resource Preferred Fund Manager Peng Gan". However, Peng Gan, who is known as one of Baoying's "Four Little Dragons", resigned from Baoying Resource Preferred and Baoying Fund in January 2017. The account's latest update was on November 4, 2014.

From the Snowball platform

This article comes from: International Financial News

Author: Xia Yuechao