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Summary:Digital people are entering the e-commerce live streaming industry.

Digital people are entering the e-commerce live broadcast industry. In April this year, Liu Qiangdong's AI digital person "Purchasing Dong Ge" started his "live broadcast debut". In less than an hour, the live broadcast room was viewed by more than 20 million people, and the total transaction volume of the entire live broadcast exceeded 50 million yuan. During the 618 period, 21 digital people of Gree CEOs, including Dong Mingzhu, gathered to "debut", launching the industry's first large-scale practice of digital people for CEOs.

"During JD.com's Double 11 this year, we will continue to promote the large-scale industrialization of live broadcast digital human practices." He Xiaodong, head of JD Technology's artificial intelligence business, made a prediction at the 2024 JD Cloud Summit held on July 30. At the meeting, he introduced the newly released JD Cloud Yanxi Digital Human 3.0 platform, which integrates the JD Yanxi large model and multi-modal human-computer interaction technology, and has launched 100+ personalized characters and 50+ industry-specific attribute scenes, realizing innovative gameplay such as two-person live broadcast, makeup trial live broadcast, dress-up live broadcast, real-scene live broadcast, and multi-language live broadcast.

Large models need to be put to use before they can come alive. In the past year, the industry has experienced a war of thousands of models. According to statistics from the China Academy of Information and Communications Technology, there are more than 1,000 basic models in the world, and the number of large models in China accounts for 35% of the world. The industry has seen the emergence of increasingly large models and increasingly powerful AI training clusters.

Although the basic model is constantly improving, no matter in the United States or China, on the C-end, the big model has not yet produced a true super application. Instead, in many B-end scenarios, the application has been gradually rolled out.

"Only by letting big models run in the industry first can we promote the healthy development of the entire technology ecosystem." Cao Peng, president of JD Cloud Division, said that the platform's complex business scenarios and diverse business needs are the best soil for the growth of big model applications. "JD has incubated hundreds of big model applications, providing support for 600,000 employees and 200,000 merchants, improving efficiency and reducing costs."

As one of the industries that first implemented the large model, Yanxi Digital Human was the first to cross the finish line in terms of technology, effect and commercialization, completing the largest-scale commercial practice. "The new 3.0 digital human is not to replace 20% of the high-quality anchors, but to help those brands whose needs are not met by 80% through personalized roles, rich knowledge and various gameplays." He Xiaodong pointed out that when the performance of digital human exceeds the passing line and surpasses 80% of real anchors, it will have a broader application space.

Not limited to e-commerce live broadcasting, digital people are currently active in thousands of industries such as culture and tourism, finance, and government affairs, providing services such as tour guides, shopping guides, consultations, and personal assistants. Hua Mulan digital people have officially joined Datong Culture and Tourism, supporting Chinese and English bilingualism to promote Datong to the world. The fairy digital people in Xinyu, Jiangxi, have become the new generation spokespersons for Fairy Lake.