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Author | Mr. Bingfa

Source | Marketing Strategy (ID: lanhaiyingxiao)

It has to be said that IKEA is IKEA, because it understands consumers' difficulties and thoughts too well.

Recently, when IKEA was selling pots in its stores, it launched a set of copywriting, focusing on the common "passing the buck" among people in the workplace. From the brand's perspective, there is no "overt conspiracy" or "sarcasm", but only tenderness and encouragement, which has broken down the defenses of many workers.

What does this set of copywriting that moved the working people look like? Let's take a look.

1. Pot holder

My colleague is putting too much blame on me.

Need some padding.

Nice tableware,

Only then can you be worthy of your circle of friends.

2. Water cup

I witnessed in the tea room,

All the gossip.

3. Frying pan

Passing the buck is a technique.

It's also art.

4. Mirror

Look in the mirror more often.

Look for yourself more.

5. Box

Can be loaded and hidden,

Does it look like your colleague?

6. Coffee Maker

Level of wakefulness,

Depends on the strength of the coffee.

7. Drum dust collector

Shiny on the surface,

There is a lot of hard work behind the scenes.

8. Mop

Some jobs are like stains,

If you delay, it will be gone.

9. Hangers

your life,

Don't force yourself like me.

10. Clothes drying rack

To support your brightness during the day,

Also accompanied by countless balconies

Late night lookout.

11. Cushions

When you are tired, you can hug me.

You can lean on it when you feel sleepy.

About the author: [Mr. Bingfa] Founder of Marketing Bingfa, well-known marketing analyst, many of his original articles have been read over 100,000 times. Personal work WeChat ID: bingfaxiansheng.

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