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Zhitong Finance learned that Nvidia (NVDA.US), the world's most valuable chipmaker, announced a series of updates to its software products aimed at making generative artificial intelligence more accessible to a wider range of businesses. The company officially released Nvidia inference micro services (NIMs), a software package that solves many of the logistical issues required to use AI for specific purposes.

Generative AI, the technology behind chatbots, speech recognition and other automated interactions between humans and computers, often requires the coordination of a multitude of hardware, software and information retrieval. Many companies don’t have the expertise, so Nvidia is trying to provide services and charge for it.

Nvidia founder and CEO Jensen Huang unveiled the company's latest products at the Siggraph conference in Denver on Monday. He used the graphics technology conference - his latest public appearance - to try to convince as many industries as possible to start using the company's technology and make artificial intelligence ubiquitous in the economy. Nvidia's chips have become central to a wave of new systems being built to support artificial intelligence computing. The company doubled its revenue last year and is on track to double it again this fiscal year.

The software and services are included in its Nvidia AI Enterprise product, which costs $4,500 per graphics processor used per year. The software and services are designed for Nvidia's hardware.

“NIMs is a comprehensive solution for deploying generative AI that’s simplified for developers but usable for large-scale applications,” said Kari Briski, vice president of product management for Nvidia’s AI and HPC software development kits. For example, Getty Images Holdings’ service improves high-resolution image generation by enabling the software to better understand text prompts. Shutterstock Inc.’s Edify 3D image generator is coming soon with the ability to respond to text or images.

Nvidia said most AI is used by knowledge workers to help with digital tasks. To make generative AI more widely used, Nvidia is providing software and services that allow users of Apple's (AAPL.US) Vision Pro headset to create virtual worlds. Nvidia said the so-called Virtual Twins will be used for tasks such as training robotic computers to be more human-like, eliminating the need for developers to do it manually.