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The 21st China International Digital Interactive Entertainment Expo (ChinaJoy) was held in Shanghai from July 26 to 29. As one of the most well-known and influential events in the global digital entertainment field, this ChinaJoy attracted more than 600 companies and professionals from 31 countries and regions to participate in the event. Domestic mobile phone manufacturers such as Xiaomi, Meizu, Honor, realme, and iQOO also made their appearances and displayed their new flagship products.

Xiaomi: "Full Ecosystem for People, Cars and Homes" debuts

The theme of Xiaomi's exhibition this time is "People-centered, building a 'full ecosystem for people, cars and homes'". From smartphones, wearable devices, tablets, to smart TVs, smart home appliances, and electric vehicles, relying on Xiaomi's Surge OS operating system, Xiaomi's "full ecosystem for people, cars and homes" connects smart terminals together like never before, allowing users to experience ubiquitous smart life.

The entire Xiaomi booth covers an area of ​​nearly 760 square meters, and the on-site exhibition area is divided into three core areas: the personal mobile computing center, the automobile exhibition area, and the home exhibition area. Among them, the automobile exhibition area includes 2 Xiaomi SU7s, one Gulf Blue and one Xiaguang Purple; the personal mobile computing center includes Xiaomi’s three latest new models, namely Xiaomi MIX Fold 4, Xiaomi MIX Flip and Redmi K70 Extreme Edition; in the smart home exhibition area, Xiaomi displayed large appliances such as air conditioners and refrigerators, as well as AIoT products such as sweeping robots and home smart screens. In addition, wearable products such as Xiaomi Mi Band 9 and Xiaomi Mi Watch S4 Sport were also unveiled at the booth.

A game experience area was also set up on site. The Xiaomi Mi Band 9 supports the Switch somatosensory game "Just Dance". Game movements can be recognized by wearing the Xiaomi Mi Band 9 on the right hand. Audiences who participate on site will have the opportunity to experience the trendy sport firsthand. Exhibitors can deeply experience the seamless flow of music, video and other information between mobile phones, tablets and speakers, and experience the quick interconnection of office information between mobile phones, tablets and computers, and fully feel how the intelligent ecosystem that actively serves people can make life more interesting.

The launch of a series of "full ecosystem for people, cars and homes" products fully demonstrates the results of Xiaomi's clear strategic layout, long-term cultivation of underlying technologies and systematic capabilities in recent years. According to the global smartphone data for Q2 2024 released by Canalys, Xiaomi has ranked among the top three in the world for 16 consecutive quarters with a market share of 15%, only 3 percentage points away from the world's first place, and has achieved an annual growth rate of 27%, ranking first among the top five manufacturers in the world. In terms of automobiles, Xiaomi SU7 set an industry record for first-month order locks and deliveries. As of July 2024, Xiaomi's number of connected devices worldwide exceeded 823 million.

Meizu Star: Car-XR-Mobile Phone Joint Exhibition

As the first special event of the Meizu AI Ecosystem Season, Meizu will implement its overall ecological layout at the ChinaJoy booth in the form of a technology experience center, and will exhibit it through a multi-field product linkage of automobiles, XR and mobile phones.

The multi-terminal integration scenario under the Meizu AI ecosystem is centered on the Flyme application model built on the three-party universal model and vertical domain knowledge base. Flyme AIOS is the core operating system, enabling various application terminals including mobile phones, car machines and XR. Flyme Link is used as a link channel between terminals for ecological intercommunication, and each terminal divides the work and cooperates in different application scenarios, and complements each other.

At the same time, after reaching a strategic cooperation with Hero Sports VSPO in June, Meizu brought strong e-sports elements to the ChinaJoy stage for the first time, and pioneered the concept of "e-sports cockpit" on site through Flyme Auto and AI technology. In addition, the Meizu booth also specially exhibited Lynk & Co 09 EM-P and BLG championship trophy. Among them, the new Lynk & Co 09 EM-P supports Flyme Link driver interconnection function, which can use Meizu mobile phones to connect with the car machine, and realize functions such as borderless desktop.

In the field of XR technology, Meizu also exhibited MYVU AR smart glasses, which integrates AI, translation, navigation, music, prompting and other functions. It has the lightest weight in the industry at 43g, as well as the world's leading optical display and audio technology. It has the lightest optical engine in mass production in the world, with a peak brightness of 2000 nits. In the field of acoustics, MYVU uses AR-specific ultra-linear speakers and customized sound cavity design. At the software function level, MYVU can transfer the core high-frequency applications in smartphones to the glasses side for experience through the self-developed Flyme Link borderless interconnection technology.

In addition to Flyme Auto and MYVU, Meizu AI mobile phones and AI terminals were all unveiled. Among them, Meizu 21 PRO open AI terminal and Meizu 21 Note mobile phone special forces have attracted much attention with the industry's exclusive physical four-edge white panel aesthetic design, Qualcomm Snapdragon 8 series flagship mobile platform leading the powerful hardware configuration and Flyme AIOS stable and smooth interactive experience.

Honor: New large foldable Magic V3 unveiled

At this year's ChinaJoy, Honor Mobile will exhibit with Honor Game Center and Honor E-Sports Hall.

Honor Game Center is the official game download and player community service platform provided by Honor Internet Services. This year, Honor Game Center and its gaming partners participated in the exhibition for the first time. Through rich exhibition area settings and interactive experience sessions such as high-quality game trials, creative interactions, and IP linkage, Honor Game Center demonstrated its cutting-edge technology and services, pioneering product experiences, and innovative achievements in the gaming field in multiple dimensions. It also provided ecological partners and players with the opportunity for face-to-face communication, and jointly promoted the prosperity and development of the gaming content ecosystem.

In the mobile game experience area, players can enjoy a large number of high-quality game content in the Honor Game Center on Honor's new folding flagship, Honor Magic V3. Whether it is action RPG, competitive MOBA, or exciting shooting games, players can freely choose their favorite games to play online and receive game-related benefits. The scene is very lively.

The Honor 200 series exhibited at the exhibition also performed well in terms of gaming performance. The Honor 200 is equipped with three enhancement technologies: GPU Turbo X touch, image quality enhancement, and GPU Turbo X AI scheduling technology. In addition, it is also equipped with Honor's self-developed RF enhancement chip C1+, which can ensure uninterrupted network connection in typical weak signal conditions, ensuring users can enjoy the best image quality and smooth operation in actual games.

As Honor's own e-sports platform IP, Honor E-sports Hall has held dozens of large-scale e-sports events across the country every year since 2016. On July 28, Honor Game Center, Honor E-sports Hall, and the shooting phenomenon IP "Peace Elite" mobile game developed and operated by Tencent Photon, held an offline event "Elite Showdown Shining in Midsummer".

Realme and iQOO both showcased new phones

At this year's ChinaJoy, realme brought many of its products to the show, including realme GT Neo6, realme GT6, etc. As another phenomenal hit of realme in 2024, realme GT6 has become the performance dream machine in the minds of many users with its four dream configurations of Ultra performance, Ultra screen, Ultra battery life, and Ultra texture.

Realme GT6 also brings a brand new gaming experience black technology to the players on site - super frame heterogeneous technology, which unlocks the native 120 frame gaming experience of large-scale RPG turn-based mobile games for players. Compared with ordinary super frame solutions, super frame heterogeneous technology can achieve lower latency and power consumption, and the frame rate can be detected, providing an excellent gaming experience.

At this year's ChinaJoy, vivo's iQOO booth exhibited products such as iQOO 12 Pro, iQOO Z9 Turbo, iQOO Neo9S Pro+ and iQOO WATCH GT, attracting many young participants.

The iQOO 12 Pro was released in November 2023, equipped with a Qualcomm Snapdragon 8Gen3 processor, a rear 50-megapixel ultra-large bottom light-tracking main camera, a 50-megapixel ultra-wide-angle camera and a 64-megapixel periscope telephoto camera, a 5100mAh battery, and supports 120W flash charging.

iQOO Z9 Turbo was released in April 2024. It is equipped with Qualcomm Snapdragon 8s Gen3 mobile platform, LPDDR5X memory and UFS 4.0 flash memory. In addition, this model also specially adds an independent display chip Turbo to further enhance the graphics processing capability.

iQOO Neo9S Pro+ was released in July 2024, equipped with Qualcomm's third-generation Snapdragon 8 mobile platform, with a 30% improvement in CPU overall performance and a 20% improvement in energy efficiency; a 25% improvement in GPU overall performance and a 25% improvement in energy efficiency. In addition, iQOO Neo9S Pro+ has a built-in self-developed gaming chip Q1, exclusive optimization for Top40 mainstream games, and hundreds of games with super frames to 144Hz, effectively reducing the processor's screen rendering pressure, achieving low power consumption but smoother and smoother performance.