Recently, Xu Shaoen, the 17-year-old second daughter of Taiwanese actress Xiao S, has become quite popular because she was boycotted by netizens for endorsing a clothing brand, and they demanded the removal of the billboards hung in Chengdu. Under pressure, the brand terminated the cooperation between the two parties.

There are two reasons why netizens boycotted her:

First, Xu Shaoen once publicly stated that her mother tongue was English; second, it was believed that her family’s position was unclear.

However, some netizens broke the news after this incident, saying that she has received a new endorsement, and the netizens’ attitude towards this is very clear: we will boycott whatever she endorses.

Indeed, this incident happened not just because of Xu Shaoen's "troublemaking". Now that we are digging into the various bizarre pasts of Xiao S's family, it is not unreasonable for them to have fallen to the point they are in now.

1. A mom with a lot of dark history: drug use, Taiwanese independence, sex parties?

Xiao S, who is 46 years old this year, has not produced any serious works in recent years, but her popularity has always been high.

Especially her sister Big S's divorce tug-of-war, which has given her more topics to be asked about every time she appears.

In addition, Xiao S has spared no effort to send her growing daughters into the entertainment industry, but facts have proved that although the plan went well, the process was not satisfactory.

This may have to start with the fact that she herself has a lot of negative information.

As early as 31 years ago, Xiao S followed in her sister's footsteps and entered the entertainment industry. The two sisters instantly attracted a wave of attention with their youthful and beautiful looks and lively and lovely personalities.

Initially, they were the girls next door and were popular with the public, but later they almost quit the circle due to contract issues until they met their godfather and were "resurrected".

After that, the two sisters started to host popular variety shows, but Little S’s presence was never as strong as her elder sister’s. Later, she herself revealed that she listened to her elder sister’s arrangements in all arrangements because she “didn’t want to be the leader.”

However, because she has no idol image and has a quirky personality, Xiao S is also very likable.

During the hosting process, she established a romantic relationship with her senior Huang Zijiao, and this was made possible with the help of Big S who helped plan and pursue him.

But she was cheated on again and once cried publicly on the show.

It was also during this period that the elder sister Big S and the Korean singer Gu Junye flew into a romance, and the two sisters frequently went to Korea to party with each other.

Many years later, Huang Zijiao revealed that the reason he broke up with Xiao S was not only because he fell in love with Zeng Baoyi, but also because he found out that the two sisters were taking drugs with Gu Junye and forced him to take them together.

Although Da and Xiao S immediately denied the incident after it broke out, a well-known paparazzi openly confirmed: "The news content currently exposed is 90% consistent!"

And their absurd behavior is definitely not the only one. In the early years of recording variety shows, Xiao S's hosting style has always been labeled as large-scale, but sometimes she did go too far:

For example, he once publicly knelt down and licked the feet of Japanese actress Makiyo. Although the situation at that time was that she lost a bet, the scene was still very uncomfortable and shocking.

As early as 2001, Taiwanese media reported that Xiao S held open-air head-bobbing sex parties and her private life was extremely chaotic.

However, the public was more tolerant of the entertainment industry at the time, and the matter was eventually left unresolved.

Three years later, she married into a so-called wealthy family and married Xu Yajun. She then gave birth to three children in an attempt to have a son, but all failed.

Xiao S also had a hard time in her marriage, and was suspected of suffering from domestic violence, cheating and other troubles. However, she tried her best to save face in the show and repeatedly came forward to excuse her husband.

Rumor has it that this is because her in-laws looked down upon her because she was too bold on the show, and she also failed to give birth to a son, so she became a low-key mistress.

In 2013, the "Pandaman" bakery, in which Xu Yajun participated in the investment, was found to have illegally added flavors despite claiming that the ingredients were natural and without additives.

As the brand spokesperson, Xiao S had no choice but to apologize, but her mother Huang Chunmei directly passed the buck during an interview: "The chef added ingredients, she didn't understand."

After that, "Kangxi Comes Here" was discontinued, and her variety show career fell into a trough. Her new programs "Sister is Hungry" and "Miss Bu Xidi" both received poor responses.

However, since Big S has always been a hot search topic, she couldn't help but reap a lot of benefits from it. Every time the other party has new news, Little S becomes the spokesperson, so the popularity remains high.

As her three daughters grow up, it is obvious that she is going to send them all into the entertainment industry.

But on the one hand he wants to make money in the domestic entertainment industry, and on the other hand he wants to smash the bowl - this is also the reason why the public was angry after his stance was exposed.

In the women's singles badminton final of the Tokyo Olympics in August 2021, Chinese badminton player Chen Yufei defeated Chinese Taipei star Tai Tzu-ying and won the gold medal.

When everyone was blessing the former, Xiao S posted a photo of Tai Tzu-ying on the social platform and supported her with the words "honor in defeat".

This was originally nothing, but in her reply to a netizen's comment, she used the phrase "I want to invite all the 'national players' to my home for dinner", which aroused the disgust of netizens and led to a boycott.

The official website also said: "No double-faced people or muddle-talking!"

After that, Xiao S's reputation plummeted, and the advertisements she endorsed were also removed from the shelves. Facing public doubts, her mother Huang Chunmei came out and said bluntly: "She is very depressed. The manufacturer terminated her endorsement..."

This also attracted comments from netizens: To put it bluntly, it’s because it affects your ability to make money, so you’re so anxious, right?

Later, some netizens dug up that she had made similar remarks as early as 2014, but the matter did not attract much attention at the time.

Is it true that Xiao S just said something without thinking because she was so enthusiastic about the Olympics?

Not necessarily, after all, her daughters made the same “no-brainer” remarks.

After that, her career was not as good as before. Although she participated in the Taiwanese drama "Here and Now" last year and gave a large-scale performance in the drama, Xiao S's glory passed early anyway. Although her acting career is not completely ruined, her future is really worrying.

2. The eldest daughter was criticized for skirting the line

In early 2006, 28-year-old Xiao S gave birth to her eldest daughter Xu Xiwen. It was because of her arrival that her mother, whose career was on the rise, was forced to stop.

Xu Xiwen's nickname was Qiao Niu, and her mother made it public when she was born:

"My daughter is very cute, with a great figure, a small head and long legs. She is simply a model in the baby world!"

After that, she grew up under the spotlight, but was often criticized by the outside world for her poor appearance during her growth. She was even labeled as the "ugliest second-generation star" by the media when she was 6 or 7 years old.

Indeed, Xu Xiwen has single eyelids, small eyes, and thin lips. At first glance, there is nothing surprising about her even among ordinary people.

But Xiao S always gave her enough confidence. No matter who praised other daughters for being "like their mothers", Xiao S would immediately support Xu Xiwen, for she was afraid that she would become inferior and depressed.

For this reason, her mother devoted herself to her cultivation and exposed her to training in talents such as piano, dance, and sketching since she was a child.

Xu Xiwen is particularly good at dancing and wins the championship in every competition. She also does 30 minutes of stretching exercises with Xiao S every day.

At the age of 10, she was as tall as her mother, and with a good body proportion, her looks were becoming more and more like her aunt Big S when she was young.

It was also during this stage that she was taken by her mother to shoot covers of big-name magazines.

When she was 14 years old, Xu Xiwen received the Asian endorsement for a skin care brand. It was reported that the endorsement fee at that time was 1 million Taiwan dollars, equivalent to about 230,000 yuan.

Later, she became a hot topic because of the label "high-level world-weary face" and gained attention because of it.

In 2022, Xu Xiwen also made his official debut as an actor and participated in the Taiwanese drama "Smart Town" starring Gigi Leung.

However, the drama has not yet been aired, and she is only a guest role, so overall she will not gain much.

But after becoming popular, Xu Xiwen seemed to start letting herself go. Netizens found that she was playing tricks on social platforms, singing and dancing enthusiastically, and sometimes almost exposing herself.

This incident directly triggered heated discussions among netizens, and some people bluntly said that Xiao S was using her daughter to quickly increase her own traffic.

In response, she herself also responded, saying that there was nothing wrong with it, and it seemed that she was trying to compare herself with others:

"My daughter keeps posting sexy photos and they always appear in the news. Now I don't want to be sexy anymore, so there's no news..."

In April this year, it was revealed that Xu Xiwen had been admitted to two prestigious American universities, the University of Southern California and the University of California, Berkeley, and was about to go there to study.

However, netizens have dug up the fact that although these two schools are famous schools, they pay special attention to donations, letters of recommendation and social practice activities, so how they are admitted has also been questioned by netizens.

3. The second daughter with a problematic attitude

The second daughter, Xu Shaoen, whose billboard was removed, was born at the end of 2007 and is 17 years old this year.

But compared to her sister, she seems to have more "black material".

Xu Shao En also grew up under the public eye, but because she has an older sister, the pressure was not so great.

She also has some talent in dancing. In terms of appearance, although she looks very similar to Xu Xiwen, she has a pair of dimples on her lips, which makes her smile sweeter.

As the second daughter in the family, Xu Shaoen is not actually valued by her parents and is often ignored, but she has a good personality.

She was brought into the entertainment industry by her mother at a young age and has taken many cover photos. Compared with her sister's coolness, Xu Shaoen's fashion expression is also remarkable.

Especially as they grow older, Xu Shaoen no longer dresses them up haphazardly like her mother did before, causing her to be criticized for being "too rustic". Instead, she looks more and more refined and fashionable when photographed.

Since last year, under the promotion and influence of her mother, she has gradually appeared frequently as a "quasi-star":

Including participating in music videos, shooting magazines, and endorsing products with his mother.

During this process, Xu Shaoen’s previous videos were dug out.

In a bowling video, she was dressed quite revealingly and maturely.

The performance was also criticized by netizens as being too artificial: "Every movement seems to be carefully choreographed."

Therefore, netizens directly criticized: "She looks average, but she is so energetic, trying to look like a beauty?"

What's even more embarrassing is that after hitting a ball, Xu Shaoen danced passionately in front of the camera, making people exclaim "speechless".

Later, someone made a pointed comment: "Is that the one whose native language is English?"

Last year, Xu Shaoen, who had already stepped into the entertainment industry, answered some questions from fans online. When one netizen asked her "why do you speak English", she responded directly:

"My English is better than my Chinese because English is my mother tongue. I speak English at school, at home, and when chatting with friends. I am used to speaking in English..."

This statement shocked everyone again. What people couldn't understand was that a girl born in Taiwan, China, actually said that English was her mother tongue?

Some netizens even laughed out of anger and responded to her directly:

"Do you speak English at home with your grandfather Xu Qingxiang and grandmother Huang Chunmei?"

It is precisely because of this incident that Xu Shaoen’s advertisements are now being boycotted on a large scale.

However, there was new progress in this matter later. Someone found out that Xiao S and Xu Yajun and his wife were shareholders of the brand. This also explains why Xu Shaoen was able to easily get the spokesperson even though she had few works.

But they never expected that in just one week from the official announcement on July 15 to the 22nd, the brand's product sales continued to decline, so they terminated their cooperation with Xu Shaoen the next day.

The above are all the ridiculous things that happened to Xiao S and her two daughters. Although her third daughter, Xu Xien, is also considered a semi-public figure, she is only 12 years old and has not made much splash.

Some people say that Xiao S has trained her three daughters to be her successors, but what is the reality? The current results are not satisfactory.

But who is to blame?

As the saying goes, if the upper beam is crooked, the lower beams will be crooked. This may be the best description of their entire family.