news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

When buying household items, what do people usually look for first? Fashion, style, or function?

As a mother who often buys things for her family, Kekejiang’s shopping ideas started from“Many people use this.”Transform to“This one is very durable”On it.

Isn't it because the Internet is so developed nowadays that things are becoming easier and easier to buy, but there are more and more pitfalls! Sometimes something looks good, but when you get it, you find that the quality is worrying, or even the product is not what you ordered.

Last month my friend bought a very popular dining room chandelier from a certain store. Upon receiving it, he found that the edges of the lamp were very rough and not delicate at all.

(Although metal lamps are heavy, the workmanship is not fine enough)

The ceiling was even more devastating when I opened it. The iron plate inside was rusted and the wires were tied in a mess. Now I had to argue with the customer service for a replacement or return of a nearly 2,000 yuan item. Every time I turned on the light, I would think of this terrible thing.

(There are a lot of rust inside the chandelier)

Today, Cocoa will discuss with you the experience between "advertisements and products" and also share with mothers some practical experience in buying household items.

Although there is an old saying: Even good wine needs to be advertised, and good goods need to be advertised, but nowIn the Internet age, this sentence has long been written in reverse:

When you open your phone to read messages, ads pop up everywhere.

Watching the funny video happily, I recommended the product at the end;

I have to manually click "not interested" when I take a breath and check my Moments...

There are advertisements everywhere and there are no shortage of celebrity endorsements. These are not a problem, but the question is, do you think your product is as good as your advertisements say?

“Being able to shout” is not a crime, but “looking good but not being practical” is a taboo!

Especially for things like furniture, which are not consumable like daily necessities that can be thrown away after use. When you buy a sofa or a lamp, you will definitely use it for a long time, so quality comes first, followed by safety and health. You don’t want it to look good in the advertisements and be of high quality, but break down in less than a month. Who can stand this?

This kind of cocoa sauce is called an "advertising-type" brand. Its characteristic is that it has a lot of advertisements or endorsements on various apps by big names. It only emphasizes its very high sales volume, but does not mention what people who have used it say about its quality. Most of the negative reviews are about "being deceived by advertising gimmicks", and the reputation of people who have bought it is very average.

Relying on the temptation of internet celebrities and advertisements to attract people to buy, but the product quality cannot support it. This kind of "advertising brand" that only focuses on advertising is a typical pitfall.

(Both of these are well-known brands that have done a lot of advertising)

The opposite of "advertising brands" is "product brands". This type of brand puts a lot of time and effort into product development and quality control. They may not advertise very much, and some may even be niche brands.Not many people know this, but almost everyone who has used it will become a loyal fan!Brands that prioritize user experience will generally avoid "mistakes."

Let’s take a brand from Cocoa’s collection as an example, a German brand called Bermann that specializes in lamps. It is a typical “product-based brand”. Its popularity and reputation are not particularly high, but people who have bought its products or visited its physical stores have almost unanimous comments: the texture feels very good, and it has a high reputation among consumers, which proves that the quality of this brand is still very good.

(I specifically looked for posts by ordinary people, and the things I liked were almost all about the good quality)

Some friends may ask: Who doesn't understand what you said? The question is, when you really want to buy, how can you distinguish and choose the real good brands/good things? If you only talk but don't practice, it's definitely a fake trick. Cocoa has some tips to share with you, which can basically help you avoid brands and products with excessive marketing.

1

The longer the warranty period, the more peace of mind you have

When my friend's new house was just being renovated, Kekejiang helped her as a purchasing strategist. Furniture like sofas, wardrobes, coffee tables, and lighting fixtures are used for a long time, and the warranty period is a small detail. The good ones can last for several years, the bad ones can only last for a few months, or even be broken when they are bought...

When I was shopping for furniture, I found that most of the furniture we use in our lives is generally around 3 to 5 years old.Only super big brands and a few brands that focus on product quality can extend the warranty period to 10 years or more.They strictly control the quality of their products, which is definitely beneficial to us buyers. (Of course, the price of this kind of brand will be higher, so it depends on your needs.)

2

If everyone says it's good, then it's really good

Many marketing brands like to emphasize that they have high sales and that many people use them, but they avoid talking about the quality of their products. One of my tips is to read more reviews before buying, not just the ads.Especially the pertinent and true reviews, which often speak louder than advertisements.

Whether it is a shopping app, a certain book, or a certain Douyin, only the words of people who have actually bought the product are credible. If the reviews are very mixed, sometimes saying it is good, sometimes saying it is practical, but not mentioning the user experience; or only saying it is very useful, but not saying how it is useful, then you should be suspicious; on the contrary, if the reviews are relatively consistent, all talking about the good user experience and the good texture, then it can basically be considered.

Treasure List (Furniture Edition)

Here, Cocoa recommends several "treasure brands" that she or her friends have used. Basically, they are brands that may not be very well-known, but have a good reputation in the high-quality life circle, and they are indeed good products with good quality and beauty in actual experience.

Paulmann lamps from Germany

This brand has been mentioned above. The lamps of this brand are simple and high-end in style. The quality of the products I received is really amazing, even better than their pictures.The warranty period is also the longest among all the lamps that Kekejiang has seen so far, 10 yearsI bought a diffuse reflection baby lamp for my family. Its details are surprisingly well made, with perfect fit and a warm and smooth surface.

The lighting effect is particularly good. When you turn on the lights at night, the brightness of the room is just right, and the light does not shine directly into the eyes. It is a very user-friendly and comfortable design.

How much moreless furniture

This is an original domestic brand. The wooden Chinese furniture, coffee tables and cabinets are very suitable for the new Chinese style of decoration. There is no need to worry about them being old-fashioned, as they are the type that are pleasing to the eye.The warranty period is 1 year, but lifetime maintenance is provided.

Fnji Furniture

Some of my friends may have heard of this store, which is quite famous in the niche circle. It also mainly sells wooden furniture, but it has a more design sense. My friend bought an American walnut I-shaped coffee table, which is stable and feels very warm, and it will not be out of place in any corner.The warranty period is also 3 years, and it feels very solid to use., it won't shake at all.

It is better to buy carefully than to buy a lot. No one’s money comes from the wind. I hope that today’s sharing can help more sophisticated mothers choose products from another rational perspective, avoid the “pitfalls” of excessive marketing and exaggerated advertising in this era of information explosion, and buy truly practical and good products.

If you have any good recommendations or ideas, don’t forget to share them with everyone in the comment section. Let us work together to discover more “hidden treasures” in life!