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In the early morning of July 27th, Beijing time, the 33rd Summer Olympic Games opened in Paris, France.

Red Star Capital Bureau noticed that many A-share listed companies participated in the Olympic Games and disclosed this on the investor interaction platform. Some listed companies wanted to use the Olympic Games to improve their own performance, while others directly provided products for the Olympic Games.

Leveraging the Olympics to develop your business

In terms of tourism and vacation,Jin Jiang Hotel(600754.SH) was asked many questions about the Olympics before the opening of the Olympics.

Jinjiang Hotels once responded to investors on the SSE e-interactive platform that as of March 2024, it had a total of 795 limited-service hotels opened in France with 52,200 rooms; and 17 hotels under construction.

Jin Jiang Hotels said that during the Olympic Games (July 26 to August 11), it expects the average room rate of its directly-operated hotels in the Paris region to increase by about 150% compared with the same period last year, and the average room rate of its directly-operated hotels in July and August to increase by about 70% compared with the same period last year, among which the average room rate of hotels in Paris city center will perform more significantly.

However, Jinjiang Hotels also stated that due to the short duration of the Olympic Games, the impact on the company's full-year performance was limited.

In addition, audiences can watch the Olympic Games in some theaters.

July 12,Chinese film(600977.SH)'s Beijing Film Distribution Branch issued an announcement stating that it has reached an exclusive cooperation with China Media Group's China Radio and Television Satellite Co., Ltd. on the distribution and screening of China Media Group's 2024 Paris Olympic Games television programs in cinemas in mainland China.

In other words, the TV programs of the Paris Olympic Games will be distributed and screened in theaters, and some theaters can make reservations for the live broadcast of the exciting events by China Central Radio and Television through the China Film Group's reservation and screening platform.

Supplying related products to the Olympic Games

Focus on cup and pot productsHals(002615.SZ) previously revealed in its financial report that its SIGG brand will supply customized water cups for the 2024 Paris Olympics.

Recently, an investor asked about the product on the Interactive Yi platform. Hals said that this product (referring to the customized Olympic water cup) has not yet been sold to the public.

Absen(300389.SZ) once stated on the Interactive Easy platform that it provides high-quality LED large screens and service guarantees for this Olympic Games. More than 50 Absen large screens will be used in the Olympic Games opening ceremony, Bercy Stadium, French Stadium, fan viewing area and City Hall Square and other Olympic venues, activity areas, traffic arteries and other core areas.

According to Nan Fang Daily, in this Olympics,Unilumin Technology(300232.SZ) is the main venue of the Stade de France and other fiveGreat wisdomThe venue and the fan activity area on the banks of the Seine where the opening ceremony took place provide a total area of ​​more than 2,600 square meters of LED displays and supporting solutions.

July 17,Yuanlong Yatu(002878.SZ) responded to investors on the Interactive Yi platform, saying that it is currently designing and producing Olympic-themed gifts for some sponsors and top Olympic partners of the Paris Olympics. It is also developing cultural and creative derivative products with related themes of IPs such as TEAM CHINA (Chinese national team) to make early preparations for the Paris Olympics.

However, Yuanlong Yatu stated that it is currently unable to accurately estimate the impact of the above business on its performance.

"Escort" others to participate in the Paris Olympics

Red Star Capital Bureau noticed that the costumes of the teams from various countries at the opening ceremony of the Olympic Games often attract attention. This year, the costumes worn by the Chinese team at the opening ceremony of the Olympic Games wereJiumuwang(601566.SH) provided.

ST Caesar (000796.SZ) stated that its subsidiary Caesar Sports is the exclusive agent for VIP hospitality products for the Olympic Games in mainland China and the Hong Kong Special Administrative Region. The products currently online include various hospitality packages starting from the group stage and group tour products.

July 19,CIMC(000039.SZ) posted on its official account that Charles de Gaulle Airport and Orly Airport in Paris, France are the entry and exit ports for delegations from various countries in this Olympic Games, and the 184 boarding bridges it has built will ensure the rapid passage of event personnel.

in addition,Ankai Bus(000868.SZ) responded to investors on the Interactive Yi platform that it has a total of 20 double-decker sightseeing buses exported to France, which will serve tourists during the Paris Olympics.

Red Star News reporter Yang Peiwen

Editor: Xiao Ziqi