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2024 ChinaJoy|TCL Huaxing: Increasing investment in the field of e-sports display and deepening the construction of the "Screen Universe" ecosystem

2024-07-27

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Source: Huanqiu.com

[Global Network Technology Comprehensive Report] On July 26, 2024 ChinaJoy opened in Shanghai. TCL Huaxing brought a variety of e-sports monitors, notebooks, gaming TVs and e-sports mobile phone screen products to the show, showcasing its "Screen Universe" ecosystem.


In an interview, TCL Huaxing CEO Zhao Jun said that current technological development has basically met consumers' needs for basic functions, and consumers' preferences have shifted from "performance first" to "experience first."

TCL Huaxing continues to lead the industry in optimizing display technology and improving user experience through cutting-edge technologies such as HVA. While maintaining its leading position in the industry, TCL Huaxing has also put forward three major product technology value propositions: a more pleasant display experience, more reliable visual health, and more sustainable green and low-carbon. Zhao Jun said that TCL Huaxing is willing to work hand in hand with industry colleagues to build a three-in-one consumer experience upgrade architecture from key technology platforms, core product applications to industry standards and specifications with the core ecological cooperation concept of "pleasant, reliable, and sustainable".


TCL Huaxing CEO Zhao Jun

At this year's ChinaJoy, TCL Huaxing launched the HVA "three highs and one fast" (high contrast, high curvature, high refresh rate, and fast response) black technology. It also announced that TCL Huaxing will focus on the wave of the AI ​​gaming era, continue to explore AI display, and provide players with a better gaming experience.


Claire, Director of MNT Product Department, TCL Huaxing

Focusing on the field of e-sports display technology, TCL Huaxing showcased a number of its star products at ChinaJoy. Among them, the world's largest 105" 5K ultra-large curved e-sports screen, with its R3000 curvature, brings users an ultra-immersive visual experience, a 120Hz high refresh rate to ensure that each frame is smooth enough, and a 21:9 ultra-wide display ratio provides a wider field of view.


Star Gaming Screen 105

The world's first 34" MLED 165Hz R1000 variable curved screen created by TCL Huaxing has an electric flat-curved structure. The R1000 curvature and flat mode can be easily switched through buttons and joysticks, which can maximize the sense of presence while relieving visual fatigue. The MiniLED backlight technology makes the picture quality even more amazing.


Xinghuan curved screen is the world's first 34

In addition, the TCL Huaxing exhibition area also exhibited products such as the 14" 2.8K printed OLED laptop screen, the 98" 4K 165Hz giant screen gaming TV screen, the 27" 4K HFS high-contrast borderless gaming screen, and the 27" 8K 120Hz IGZO HFS gaming screen. With high refresh rates and ultra-high display quality, they bring users an upgraded visual experience.

Yunxi laptop screen 14


Xingyao TV screen 98

It is worth mentioning that leading customers such as Samsung, Lenovo, TPV, TCL and vivo have also joined the "Star Dimension Team" and set up a brand joint exhibition area to share the latest breakthroughs and successful case products in the field of e-sports display technology, and demonstrate the strength of TCL Huaxing Screen Universe display ecosystem.

Among them, TCL Huaxing and Lenovo jointly released the Lenovo HVA professional e-sports fighter, and launched the co-developed new product Savior 24.5" FHD 280Hz e-sports monitor R25f-30. It is equipped with TCL Huaxing HVA panel, with a refresh rate of up to 280Hz and a response time of 1ms GTG (0.5ms MPRT), which can bring extraordinary experience to e-sports players, and has also passed Eyesafe 2.0 certified native low blue light technology, which can ensure eye health even for long-term gaming.


Cui Xibo, Senior Director of Product Marketing, Display Business, Lenovo Global Innovation Center

TCL Huaxing also teamed up with TPV to launch a new AOC monitor, the AOC 32" UHD 240Hz gaming monitor U32G4ZMN. This new joint product, which combines TCL Huaxing's HVA technology and AOC's advantages, has a MiniLED 1152-zone backlight for precise light control, strong picture contrast, and a sense of layering that jumps out on the screen. The millisecond-level fast LCD is paired with a 240Hz high refresh rate to achieve millisecond-level response.


Yan Lidong, General Manager of OBM Display BU China, TPV Technology

In terms of ecological cooperation, in addition to the TCL Huaxing and TCL Industrial exhibition areas, the TCL Huaxing booth also set up independent customer joint exhibition areas for Samsung and Lenovo, and independent customer joint exhibition areas for AOC & Philips, ASUS, and iQOO, bringing together many excellent products, from e-sports screens and laptop products to handheld game consoles and e-sports mobile phones, to further expand the e-sports ecosystem and deepen the construction of the "screen universe".

For example, TCL Huaxing has cooperated deeply with leading brands such as Samsung and ASUS, and demonstrated cutting-edge equipment such as the 57" DUHD 240Hz Odyssey G9 and ROG Stealth 49" XG49WCR, bringing more choices to global e-sports players.

On the basis of co-building with the leading e-sports brands, TCL Huaxing also actively linked with top e-sports IPs. TheShy, the champion of the League of Legends S8 Global Finals of this year's ChinaJoy, landed on "Star Dimension", started a peak exhibition match on the spot, and interacted with fans. It is reported that TCL Huaxing has been sponsoring LPL, EDG, etc. for many years, and actively explored a window for direct dialogue with the majority of e-sports and game enthusiasts.


TheShy lands in Star Dimension

Industry insiders believe that TCL Huaxing has long been paying attention to and planning for the e-sports industry. In the face of the rapid growth of e-sports display market demand, it has launched multi-scenario e-sports solutions and continued to promote the comprehensive development of the "Screen Universe" ecosystem. With the iteration of HVA's "three highs and one fast" black technology and other display technologies, TCL Huaxing continues to lead the industry's display technology innovation and bring more top-notch, more competitive, and more cutting-edge e-sports display products, which will continue to refresh the experience of e-sports players.

In recent years, TCL Huaxing has attached more and more importance to the construction of the "Screen Universe" ecosystem, continued to deepen strategic cooperation with leading industry partners, and constantly explored ways to strengthen linkage with industry partners through brand joint exhibitions and joint new product launches. At this ChinaJoy, TCL Huaxing brought together more strategic partners and co-created products for a wonderful appearance, and focused on interpreting the three major value propositions, which not only demonstrated TCL Huaxing's new achievements in the construction of the e-sports ecosystem, and the depth of the global e-sports business jointly developed with many ecological partners, but also conveyed to the outside world its determination to continue to work with industry partners to promote the development of the industry in the future.