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On July 26, the 21st China International Digital Interactive Entertainment Expo (ChinaJoy) was held in Shanghai from July 26 to July 29. SkitsAt the Innovation Forum, Shao Qin, Vice President of Yaowang Technology, said that Yaowang Technologylive streamingLeading companies in the e-commerce industry have natural advantages in live streaming, IP post-link monetization, and technology research and development.

He said that after entering the field of micro short dramas, Yaowang Technology is positioned to develop "industrialized micro short dramas", combining multiple aspects such as content capabilities, technical capabilities, delivery capabilities, and micro short drama marketing, and developing full-process digital management tools to providescriptData support from development to release.Short VideoBy means of selling goods, we can increase the monetization of the post-production link of micro-short dramas from 100 points to 120 points, adding value to the industry.

Shao Qin mentioned that Yaowang Technology hopes to work with high-quality content creators through the "alliance model" to jointly develop diverse short dramas and continuously improve the quality and influence of short dramas.Customized drama"Carry out combined marketing to allow brands to gain more exposure and conversion on short video platforms, while continuously providing users with rich content experience, and promoting the industry's development towards high-quality and industrialized development.

It is understood that in October last year, Yaowang started filming its first self-made short drama. Its 2024 semi-annual report shows that Yaowang Technology's short drama business has a turnover of about 160 million. (Yicheng)

This article is from NetEase Technology Report. For more information and in-depth content, follow us.