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Editor’s Note

Corporate social responsibility (CSR) refers to the responsibilities that companies have to a range of stakeholders, including customers, employees, suppliers, shareholders, governments, social groups and individuals in a wider range outside the community where the company is located, and the surrounding environment. Corporate social responsibility can also be called corporate citizenship. Under the guidance of the United Nations' 17 Sustainable Development Goals (SDGs) and the influence of the ESG responsible investment mechanism, corporate citizenship is no longer an optional additional item. More and more companies regard it as an important part of their strategic planning.

In order to fulfill the corporate social responsibility of The Paper as a new mainstream Internet media, The Paper's Charity Department has launched the "Public Welfare CSR Weekly", which is published every Monday. The weekly aims to strengthen the monitoring and observation of CSR trends in various industries, analyze the CSR operation logic and model of different companies, and provide The Paper's thinking, in order to jointly build a sustainable responsibility ecosystem.

During this issue of the weekly (July 15, 2024 to July 21, 2024), companies actively practiced social responsibility and achieved results through action. Babycare's environmental innovation at the CBME exhibition led the exhibition's new green trend with practical actions, and it was also a strong call for all companies to take environmental protection actions. Meituan's "Rider-Friendly Series" plan has improved the working environment and living conditions of riders through specific measures, reflecting the company's care for the welfare of employees. From environmental protection to rural revitalization, from children's charity to public health, from labor protection to the transparency of corporate reports, corporate social responsibility actions cover almost every corner of social life. These actions not only show the company's positive contribution and deep responsibility in multiple fields, but also through continuous innovation and exploration, in a more efficient and precise way, to convey love and responsibility to a wider range of people, injecting a steady stream of power into the sustainable development of society. The public welfare activities of this issue of companies provide us with a window to observe corporate social responsibility practices, allowing us to see the diversity and innovation of corporate social responsibility practices more clearly.

Weekly Digest

1. News of this issue

Babycare built a mobile version of "Fantasy City", and the reuse rate of CBME's construction materials reached 60%

Meituan’s “Rider-Friendly Series” has been launched in more than 100 communities in 14 cities, covering 100,000 merchants within the year

II. Rural Revitalization

Douyin held a training session for Guangzhou flower and green plant merchants on "mountain products on the headlines"

SF Express jointly held a promotion meeting for grapes, a special agricultural and animal husbandry product in Turpan

3. Environmental Protection

Babycare built a mobile version of "Fantasy City", and the reuse rate of CBME's construction materials reached 60%

4. Children's Charity

Dongpeng Beverage and Shenzhen Care Office jointly protect "little migratory birds" and help them grow together

Ele.me launches charity football donation: turning tens of millions of game goals into physical footballs to be donated to those in need

·Master Kong instant noodle culture science experience hall - "Weila Hall" opened for business

2024 FAW Audi "Spring Bud Dream Growth Camp" enters Yinchuan, Ningxia

Meituan launches the "Kangaroo Baby Home" funding program for the first time

"Make the Future Better" Goodyear Dream Summer Camp was successfully held in Shanghai

5. Public Health

Eisai takes you into the "Memory Cafe" to build a healthy brain future in the name of love

·Kefu China once again joins hands with the Chinese Red Cross Foundation to promote the upgrade of the "Pediatric Medical Care Project"

VI. Labor Protection

Meituan upgrades "Rider-Friendly Series" plan, friendly merchants are expected to increase to 100,000 this year

VII. Enterprise Report

SAIC officially releases BMW Group China Sustainability Report 2023

8. Social Welfare

·After 16 years of public welfare, Jinhui Liquor's positive energy love education project starts again

·2024 Taste King·Love Station Summer Cooling Event

1. Rural Revitalization

enterprise:Tik Tok

theme:Douyin held a "Mountain Products on the Headlines" Guangzhou Flower and Green Plant Merchant Training Conference

time:July 17

To support Guangdong Province's "Hundreds of Millions and Thousands of Projects", Douyin E-Commerce recently held a "Mountain Products on the Headlines x Yuepin Yuexiang" Guangzhou Flower and Green Plant Merchant Training Conference in conjunction with Douyin Charity, with the strong support of the Guangzhou "Hundred Counties, Thousands of Towns and Tens of Thousands of Villages High-Quality Development Project" Command Office, Guangzhou Agriculture and Rural Affairs Bureau, and Guangzhou Commerce Bureau. More than 100 Guangzhou flower and green plant companies participated in the conference.

enterprise:SF Express

theme:SF Express jointly organized a promotion meeting for grapes, a special agricultural and animal husbandry product in Turpan

time:July 20

The People's Government of Turpan City, the Xinjiang Uygur Autonomous Region Express Industry Association, and the Logistics Investment and Financing Branch of the China Communications and Transportation Association recently joined hands with SF Express to jointly hold a grape promotion conference on "Turpan's Special Agricultural and Animal Husbandry Products to Help Rural Revitalization". SF Express in Xinjiang has continuously improved its logistics technology and service level, and has gone deep into the origin of Turpan grapes. From multiple dimensions such as resources, packaging, brands, technology, models, and channels, it has promoted the green, special, high-quality, and branded development of special agricultural products, built a green and efficient transportation channel for Turpan grapes, promoted industrial transformation and upgrading, and helped rural revitalization with high quality.

2. Environmental Protection

enterprise:Babycare

theme:Babycare built a mobile version of "Fantasy City", and the reuse rate of CBME's construction materials reached 60%

time:July 17

Recently, the 23rd CBME International Maternity, Infant and Child Products Exhibition was grandly opened at the Shanghai National Convention and Exhibition Center. As the world's most influential maternity, infant and child industry event, CBME leads the consumption trend of the maternal and infant market and is known as the "barometer of the development of the maternal and infant industry." This year, the highly anticipated maternal and infant brand Babycare made a stunning appearance with the theme of "Mother in the City of Fantasy·Muse of Inspiration", paying high tribute to the mothers who have contributed their wisdom and love to the maternal and infant industry. 60% of the materials in the "Mother·Muse of Inspiration" exhibition hall can be recycled and reused, which reflects Babycare's emphasis on environmental protection.

3. Children's Charity

enterprise:Dongpeng Beverage

theme:Dongpeng Beverage accompanies the "little migratory birds" to start their study tour in Guangzhou and Shenzhen, building their dreams for growth

time:July 17

On July 17, the opening ceremony of the second "Caring for New Business Workers - Young Migrants Studying in Guangzhou and Shenzhen" was held at the New Media Building of Shenzhen Press Group. This public welfare activity is guided by the Shenzhen Civilization Office and the Social Work Department of the Shenzhen Municipal Party Committee, hosted by the Shenzhen Care Office, and undertaken by the Shenzhen Dongpeng Beverage Public Welfare Foundation, Dongpeng Beverage (Group) Co., Ltd., and Shenzhen Evening News. It aims to provide healthy, happy, and meaningful summer social practice for the children of new business workers, so that they can grow up comprehensively in an entertaining and educational environment.

enterprise:Are you hungry?

theme:Ele.me launches charity football donation, turning tens of millions of game goals into physical footballs to be donated to those in need

time:July 15

On July 15, Ele.me announced the launch of a football donation campaign. Users can choose to donate the virtual goals accumulated in the "Penalty Shootout" game. Ele.me will work with public welfare foundations to donate physical footballs to rural schools in need in proportion. This time, Ele.me launched a football donation campaign. Users can choose to donate the virtual goals accumulated in the "Penalty Shootout" game in the past month. Ele.me will work with public welfare foundations to donate physical footballs to rural schools in need, youth football training bases, and elderly sports associations in proportion to 1/4000 of the total donation amount. This event demonstrated corporate social responsibility awareness, contributed to social welfare, and effectively boosted the growth of merchants' orders and promoted interaction and cooperation between merchants and users.

enterprise:Master Kong

theme:Master Kong Instant Noodles Culture Science Experience Center - "Weila Pavilion" opens for business

time:July 16

On July 16, Master Kong's "Taste Pavilion" opened in Hangzhou, providing an in-depth experience of Chinese food culture and popular science knowledge about instant noodles. Activities include interactive experience of FD freeze-dried freshness-locking technology, taking a train to visit the production line, tasting smart instant noodle machines, etc., allowing visitors to explore noodle culture. Through rich interactive experiences and popular science knowledge, this event allows visitors to fully understand Chinese food culture and the production process of instant noodles. With innovation and education as the focus, Master Kong has created a novel and interactive popular science platform, bringing interesting and educational experiences to young people and parents.

enterprise:FAW Audi

theme:2024 FAW Audi "Spring Bud Dream Growth Camp" enters Yinchuan, Ningxia

time:July 16

From July 16 to 19, the fifth session of the "Spring Bud Dream Growth Camp" jointly created by FAW Audi and China Children and Teenagers' Foundation opened in Yinchuan, Ningxia, to build dreams for more children with the power of public welfare. Following Beijing and Changsha, FAW Audi and China Children and Teenagers' Foundation will land the "Spring Bud Dream Growth Camp" in Ningxia for the first time, and at the same time set up the Ningxia group of the "Spring Bud Dream Choir", injecting new vitality into the exchange and inheritance of traditional culture in the western region. With the accelerated implementation of the "Spring Bud Project - Dream Future" series of public welfare projects, FAW Audi will continue to pay attention to the healthy growth of children and teenagers, practice corporate social responsibility with practical actions, and accumulate upward power for the aesthetic education of children and teenagers.

enterprise:Meituan

theme:Meituan launches the "Kangaroo Baby Home" funding program for the first time

time:July 18

On July 18, on the fifth anniversary of the "Kangaroo Baby Charity Plan", Meituan launched the "Kangaroo Baby Home" funding plan, which will work with a number of charity foundations to fund eligible social organizations that provide services to children, creating a safe and friendly activity space for the children of new employment forms of workers in the entire industry. The Meituan Charity Foundation will join hands with the Shanghai Lianquan Charity Foundation and the Guangdong Qianhe Community Charity Foundation to take the lead in launching pilot projects in the Yangtze River Delta and the Pearl River Delta regions, providing children with high-quality community education resources and companionship by funding social organizations that have been providing long-term services to families of new employment forms of workers in the industry.

enterprise:Goodyear

theme:"Make the Future Better" Goodyear Dream Summer Camp was successfully held in Shanghai

time:July 19

Recently, the well-known tire manufacturer Goodyear successfully held the first Dream Summer Camp in Shanghai. This corporate responsibility project aims to encourage students in remote rural areas to fully develop their potential and explore future education and employment directions. This summer camp provided an excellent social practice opportunity for 16 outstanding students from Laowo Town Middle School in Nujiang, Yunnan.

4. Public Health

enterprise:Eisai China

theme:Eisai takes you to the "Memory Cafe" to build a healthy brain future in the name of love

time:July 20

On July 20, at the 2024 Brain Health Conference, Eisai China carefully planned a warm and special "Memory Café". Seven "old baby volunteers" with dementia provided public welfare coffee to brain health experts, scholars and international guests attending the conference in a temporary cafe, showing a unique mental outlook. Taking the Memory Café as an opportunity, we remind people to pay attention to the brain health of themselves and their families, advocate the scientific attitude of early prevention, early diagnosis and early treatment, and jointly build a healthier and more harmonious social environment.

enterprise:Science goes to China

theme:Kefu China once again joins hands with the Chinese Red Cross Foundation to promote the upgrade of the "Pediatric Medical Care Project"

time:July 22

Recently, the 2024 "Pediatric Medical Care Project" sponsored by the China Red Cross Foundation, co-organized by the Sichuan Red Cross Foundation, and supported by the China Charity Foundation was fully launched in Chengdu. Zhou Kuiqing, Deputy Secretary-General of the China Red Cross Foundation, Lin Yumei, member of the Party Leadership Group of the Sichuan Red Cross Society and Director of the Donation and Finance Department, Chen Yan, Secretary of the Party Branch and Chairman of the Sichuan Red Cross Foundation, and Chen Xiaofeng, Vice President of Marketing of China, and other guests attended the launching ceremony.

V. Labor Protection

enterprise:Meituan

theme:Meituan upgrades "Rider-friendly Series", friendly merchants are expected to increase to 100,000 this year

time:July 17

Meituan held the 7th Meituan Rider Festival and announced the upgrade of the "Rider-Friendly Series" plan to solve problems such as difficulty for riders to enter the door, rest, and eat. 107 "Rider-Friendly Communities" have been established in 14 cities to promote the construction of a rider-friendly environment. Meituan's "Rider-Friendly Series" plan reflects corporate social responsibility awareness and improves the working and living environment of riders and improves service quality through practical measures. By cooperating with all sectors of society to build a more friendly and healthy rider ecosystem, this advocacy and practice has positive significance for the sustainable development of the entire industry and the improvement of social relations.

VI. Corporate Report

enterprise:BMW Group

theme:BMW Group China Sustainability Report 2023 officially released

time:July 17

On July 17, the BMW Group China Sustainability Report 2023 was officially released. The report comprehensively presents BMW's solid actions in the field of sustainable development, especially the latest progress and achievements in products and user services, production intelligence, low-carbon supply chain, talent cultivation, corporate social responsibility, etc., sharing with the public innovative practices at the level of sustainable development. It shows that the company pays attention to ecological environment protection and cultural heritage, and contributes to the social responsibility of local economic development and talent growth.

VII. Social Welfare

enterprise:Jinhui Wine

theme:After 16 years of public welfare, Jinhui Liquor's positive energy love education project starts again

time:July 19

On July 19, the launching ceremony of the 16th phase of the 2024 Jinhui Liquor Positive Energy Charity Education Project was grandly held at the Jinhui Ecological Winery, donating 12 million yuan to help students who were admitted to universities that year complete their studies. At the ceremony, Ren Suiqiang, secretary of the board of directors of Jinhui Liquor Co., Ltd., released the "Jinhui Liquor 2023 ESG Report". The report reviewed the fulfillment of Jinhui Liquor's social responsibilities in 2023 from multiple aspects such as corporate governance, social responsibility, and environmental responsibility, demonstrating its new social responsibility.

enterprise:King of Taste

theme:2024 Kweichow King Love Station Summer Cooling Event

time:July 19

On July 19, the 2024 Kuaishou Love Station Summer Cooling Event kicked off in Changsha. From now until the end of August, the event will set up 25 "Love Stations" in the core area of ​​Changsha to give away 50,000 bottles of drinking water and 12,000 sets of cooling supplies for free to sanitation workers, traffic police, construction workers and other outdoor workers. This charity event shows Kuaishou Group's care and respect for workers and reflects the company's sense of social responsibility. By continuously carrying out various public welfare and charity activities, Kuaishou Group continues to convey warmth and care, contributes positive forces to society, and reflects the company's social responsibility.