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IT Home reported on July 26 that the latest mobile phone quarterly tracking report released by International Data Corporation (IDC) today shows that in the second quarter of 2024,China's smartphone market shipments reached approximately 71.58 million units, up 8.9% year-on-year, continuing the growth momentum.

Among them, driven by manufacturers such as vivo, Huawei and Xiaomi,Android market grew 11.1% year-on-yearAfter the substantial price cut, although Apple's market demand has improved significantly, iOS market shipments still fell by 3.1% year-on-year. The lower shipments in the same period last year and the arrival of a new round of replacement cycles helped China's smartphone market shipments exceed 140 million units in the first half of this year, a year-on-year increase of 7.7%.

Market performance of China's top five smartphone manufacturers in the second quarter of 2024:

• 1、vivo In the second quarter, Vivo ranked first in China's smartphone market in terms of sales in shipments (sales in), and also ranked first in retail sales (sales out) in the first half of the year. The hot sales of many new products helped Vivo to rank first in market share in multiple price segments, including RMB 1,000-2,000, RMB 3,000-4,000, and RMB 4,000-5,000. The sub-brand iQOO alone accounted for 5.5% of the overall market share, becoming the most successful sub-brand of all manufacturers.

• 2. HuaweiAfter being tied for first place in the Chinese market last quarter, Huawei ranked second in the second quarter, with a year-on-year growth of more than 50%. Throughout the first half of the year, Huawei once again became the number one in the smartphone market with a market share of 17.5%. Although external restrictions continue to tighten, Huawei's supply capacity continues to improve, and it continues to narrow the gap with Apple in the market above RMB 4,000.

• 3、OPPO It continues to rank among the top three in the market with a market share of 15.7%. Under the AI ​​strategy, OPPO strives to create more high-quality products for young consumers. The new Reno 12 series helped OPPO to rank first in the RMB 2,000-3,000 market share; A3 Pro became one of the best-selling products in the RMB 1,000-2,000 market. The timely update of Color OS also effectively improved the user experience from the software system level.

• 4. GloryWe will continue to build system-level AI to provide consumers with a better experience of using AI functions. The cooperation with Yagu Imaging has made the new 200 series the second largest market share in the 2,000-3,000 RMB market. Although the number of similar competitors continues to increase, the X50 is still the best-selling model in the 1,000-2,000 RMB market, with cumulative shipments exceeding 10 million, helping Honor rank second in the market share in this price segment.

• 5. XiaomiShipments in the domestic market continued to increase steadily, with a year-on-year growth of 16.5%. With the success of the first new energy vehicle Su7, Xiaomi mobile phones have attracted more attention. Hardware configuration and price are still Xiaomi's most attractive advantages to consumers, and the establishment and improvement of the "people, cars and homes" ecosystem has also become a more effective moat for maintaining and retaining users.

The report shows that more mid-range consumers are willing to upgrade their consumption and choose flagship products and large-storage versions with better user experience in all aspects to extend the replacement cycle.In the second quarter, China's high-end mobile phone market share above US$600 reached 25.9%, an increase of 2.8 percentage points compared with the same period last year. At the same time, some mid-range consumers, affected by the economic environment, chose to downgrade their consumption and preferred products that could meet basic usage needs but were cheaper, or even second-hand phones. In the second quarter, China's market share of mobile phones priced between $200 and $600 was 46.3%, a year-on-year decrease of 2.8 percentage points.

In the second quarter of 2024,China's foldable phone market maintained a triple-digit year-on-year growth, with shipments reaching 2.57 million units . With the release of new generation folding screen products from more manufacturers, and the increase in new folding screen product lines from manufacturers such as Honor and Xiaomi, it is expected that China's folding screen mobile phone market will still grow rapidly in the second half of the year, and its development will be better than the global folding screen mobile phone market.

• In the second quarter of 2024, Huawei ranked first in China's foldable screen mobile phone market share with a market share of 41.7%;

• The X Fold3 series gained market recognition after solving many pain points of foldable screen phones, helping vivo rise to the second place with a share of 23.1%;

• Although the best-selling product Magic V2 is about to be replaced, the new product line Magic Flip helped Honor rank third in the second quarter with a share of 20.9%, and became the second in the vertical folding market;

• OPPO obtained 8.4% of the market share, ranking fourth, and ranked third in the vertical folding market share;

• Samsung ranked fifth with a 3.0% market share.

According to previous reports by IT Home, analysis agencies such as Counterpoint and Canalys also released China's smartphone sales data for the second quarter of 2024.

• Counterpoint ranking: vivo, Apple, Huawei, Xiaomi, Honor, OPPO

• Canalys ranking: vivo, OPPO, Honor, Huawei, Xiaomi, Apple