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Machine Heart Report

Synced Editorial Department

Are they really going to start entering the search market and attack Google?

Recently, the entire AI field has become more and more exciting!

In addition to the continuous release of large models, new product experiences are also constantly being brought.

Just now, OpenAI officially released its own large model search product SearchGPT.

Sam Altman at X: We think there’s room for improvement in search. We’re launching a new prototype called SearchGPT. We’ll learn from it, make it better, and then integrate that technology into ChatGPT to make it live and as useful as possible.

Currently, OpenAI is testing SearchGPT, which can provide users with fast and timely answers through clear and relevant sources. This feature has been rolled out to a small number of users and publishers to obtain usage feedback. If you are also interested, you can join the waitlist now.

Link: https://chatgpt.com/search

SearchGPT’s search starts with a large text box asking the user “What are you looking for?”

SearchGPT answers your questions quickly and directly with the latest information from the web, while providing clear links to relevant sources:

But instead of returning a simple list of links, SearchGPT attempts to organize and understand them.

In one official example, the search engine summarizes its findings about a music festival and then provides a short description of the event followed by an attribution link. After the results appear, users can ask follow-up questions or click on a sidebar to open other related links.

In another example, SearchGPT explains when to plant tomatoes, then breaks down the different varieties of the plant:

There’s also a feature called “Visual Answers,” but OpenAI isn’t revealing exactly how it works until after launch.

SearchGPT’s “Visual Answers” ​​feature showcases AI videos generated by OpenAI’s Sora via YouTube.

In-depth cooperation with publishers and creators

OpenAI said it is committed to building a thriving ecosystem of publishers and creators, hoping to help users discover high-quality content sites more efficiently, bringing more options to searches while improving the experience.

For decades, search has been a fundamental way for publishers and creators to engage users. Now, OpenAI is using artificial intelligence to enhance this experience by highlighting high-quality content in a conversational interface, providing users with diverse opportunities to engage.

How is this achieved? SearchGPT is designed to help users connect with publishers by highlighting citations and links in searches. Responses have clear, inline, named attributions and links so users know where the information came from and can quickly get more results in a sidebar with the original link.

OpenAI will work with more publishers to build this experience and seek feedback. In addition to launching the SearchGPT prototype, OpenAI allows publishers to manage how they appear in SearchGPT, providing greater freedom.

Importantly, SearchGPT is search, separate from training OpenAI’s generative AI base model. Even if sites opt out of generative AI training, they can still appear in search results.

After the release of SearchGPT, Sam Altman also answered questions online and said that a voice version will be launched to plus subscribers next week.

Some netizens are tired of OpenAI's future releases, which are always on the waitlist, so they made fun of OpenAI.

But more people believe that this will pose a new threat to Google and Perplexity.

What do you think of it?

Blog link: https://openai.com/index/searchgpt-prototype/