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The annual ChinaJoy event is about to begin. Qualcomm, which has been dominating the venue for many years, will once again make a grand appearance and hold a rich 2024 Snapdragon Gaming Technology Awards in advance, sharing the development of the mobile gaming industry under the wave of mobile AIGC, as well as a large number of technological innovations from Qualcomm and its partners.

In 2018, Qualcomm booked an entire venue at ChinaJoy for the first time, showing its dominance. Since then, it has never missed a single event and has teamed up with more than 260 partners to showcase more than 350 products and technologies, attracting more than 1 million visitors, which is unprecedented in the entire history of ChinaJoy.

At this year's exhibition, Qualcomm joined forces with 68 partners and brands to set up ten brand booths, and provided more than 40 technology experiences and demonstrations through more than 200 display terminals.

In addition, Qualcomm's top-level competition for mobile game players, the Snapdragon Esports Pioneer Series (SPS), is highly sought after. In eight seasons, 18 games have been held in six major cities in China, attracting approximately 400,000 offline viewers and approximately 600 million online viewers.

Behind this is the continued strong development of the mobile gaming market, especially in China, and especially Snapdragon.

Data shows that the global gaming industry's sales revenue reached US$184 billion in 2023, of which US$90 billion, or almost half, came from mobile games, and of this US$31 billion, or more than one-third, came from the Chinese market.

Qualcomm's third-generation Snapdragon 8 mobile platform is still the standard for flagship phones. There are currently as many as 115 models that support more than 60 Snapdragon Elite Gaming game technology features, especially three major new features:

- Adreno Image Motion Engine 2.0

The third-generation Snapdragon 8 supports 240Hz high-refresh display on mobile devices for the first time, and the game can achieve an ultra-high frame rate of 240fps. On the one hand, this is due to the brand-new enhanced optical flow engine, which can generate higher-quality frame images with the same energy efficiency. On the other hand, it is due to the greatly improved energy efficiency of real-time frame generation. The frame rate is doubled while the impact on battery life is very small.

Tencent Games' "World of Tarris" makes full use of the Adreno Image Motion Engine 2.0 to achieve a significant improvement in frame rate stability and a significant reduction in energy consumption.

- Hardware-based real-time ray tracing and Unreal Engine 5 Lumen

For the first time on commercial terminals, the second-generation Snapdragon 8 supports Unreal Engine 5 and real-time ray tracing based on hardware acceleration.

The third-generation Snapdragon 8 not only improves ray tracing performance by 50%, but also runs Unreal Engine 5 Lumen at a fully interactive frame rate for the first time, enabling advanced global illumination and reflections.

- Snapdragon adaptive game quality

In response to the increased power consumption and unstable frame rate caused by the improvement of mobile game image quality, Snapdragon adaptive game image quality technology can significantly reduce power consumption, reduce phone heating and improve frame rate stability through the interaction of information such as the phone's CPU and GPU utilization, phone temperature, current and various warnings, as well as adaptive adjustment of game image quality.

OPPO also disclosed during the sharing that through its exclusive self-developed high-performance black technology, it has achieved zero-delay 120Hz display in the 120-frame versions of games such as "Genshin Impact". Stay tuned.

The third-generation Snapdragon 8 is also Qualcomm's first mobile platform built specifically for AIGC. Based on the NPU AI engine and heterogeneous computing architecture, it provides powerful end-side generative AI capabilities and transforms the mobile gaming experience.

For example, virtual assistants can help players overcome difficult levels, real-time translation and real-time transcription can help players of different languages ​​communicate smoothly, and the NPC language model has completely changed the previous rigid human-computer interaction.

NetEase 24 Studio and NetEase Fuxi Lab have cooperated with Qualcomm to use the third-generation Snapdragon 8 NPU to transfer voice-related AI model reasoning from the cloud side to the local side. The "Naraka: Bladepoint" mobile game that has just been officially launched has brought the world's first voice AI teammate gameplay, providing an ultra-low latency free interactive experience.

In addition to mobile phones, Snapdragon gaming technology can be seen everywhere in multiple terminal devices such as tablets, XR headsets, car computers, laptops, etc.

For example, 5G Advanced technology can be used to restore the realistic game graphics of "Honkai Impact 3" on XR devices, bringing an immersive experience.

For example, in addition to the Red Magic Tablet 3D Explorer Edition, the official announced that another Red Magic gaming tablet equipped with the third-generation Snapdragon 8 is coming soon.

For example, as many as 22 Snapdragon X Elite/Plus notebooks from seven major brands have been launched one after another. They not only have powerful CPU/GPU/NPU performance and excellent battery life, but also can play games to your heart's content. More than 1,200 of them support FullHD high-definition experience.

At this ChinaJoy exhibition, there will be Snapdragon X Elite notebooks from ASUS, Lenovo, and Microsoft, for everyone to experience four popular games: Baldur's Gate, Control, Persona: Nightfall, and Bandersnatch.

One more thing!

The 2024 Snapdragon Technology Summit will be held from October 21st to 23rd, still in the old place, Hawaii. At that time, we will see the fourth-generation Snapdragon 8, and the Oryon CPU self-developed architecture will land on the mobile platform for the first time!