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Perfect World: Assisting in the construction of a "Healthy China" and enabling industrial upgrading through digital transformation

2024-07-24

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The "Healthy China Development Conference" has gone through 9 stops, with 12,371 participants and 242 million likes; more than 400 million yuan has been invested in digital transformation, with per capita output value increased by 46% and product defect rate reduced by 35.6%... In 2023, the "Healthy China Perfect Action" will be accelerated, and Perfect (China) Co., Ltd. (hereinafter referred to as "Perfect Company") will gather forces from all walks of life to spread the concept of health and inject strong momentum into the construction of a healthy China. Digital and intelligent construction will improve quality and efficiency, and Perfect Company will enable the development of the entire chain of the big health industry and protect consumers' health and beauty in all aspects.

Perfect adheres to the concept of green development and actively builds a green industrial chain. The total investment in environmental protection in 2023 reached 3.0823 million yuan. At the same time, Perfect does not forget its original intention of public welfare and gives back to the society with the results of corporate development. As of the end of 2023, its total donations in China exceeded 955 million yuan.

With 30 years of experience in the Chinese market, Perfect has always regarded social responsibility as the internal driving force of sustainable development and continuously improved its sustainable development management system. Moving forward on the road of building a healthy China and digital transformation, Perfect has set a new benchmark in the field of ESG (environment, society, and governance), and continued to write a new chapter in corporate responsibility and sustainable development.


Perfect Company Golden Eagle Headquarters

Innovative cooperation builds a healthy China, and "perfect action" practices corporate responsibility

Since its establishment in 1994, Perfect has always been in sync with China's development strategy, seizing the development opportunities of the new era and consciously shouldering the responsibilities of an overseas Chinese-funded enterprise. Over the past 30 years, Perfect has focused on the people's needs for a better life, proactively laid out its health business, and continuously provided consumers with high-quality products and considerate services with an innovative spirit, taking the brand spirit as a solid driving force to promote its century-old foundation.

With the steady advancement of the country's "Healthy China" strategy, Perfect Company has continuously expanded its territory of big health business, more closely integrated into the overall national and regional development, and created a "perfect example" of using the health industry to promote the "Healthy China" strategy.

Knowing the truth that "one tree cannot support a forest, but many trees make a forest", Perfect Company deeply realizes that the prosperity of the big health industry requires all parties to work together. Over the years, Perfect Company has cooperated with many parties to innovate and carry out strategic cooperation, through complementary advantages, accumulated strength and win-win, effectively integrated upstream and downstream resources of the industrial chain, and gathered the "perfect power" to promote the stable development of the big health industry.

As a pioneer and promoter of the big health industry, Perfect Company focuses on key areas such as food safety, healthy nutrition, and health promotion, actively organizes and participates in important industry activities, and jointly builds a solid foundation for a healthy China. As early as 2019, Perfect Company launched the "Healthy China Perfect Action" plan. In 2023, under the guidance of the Healthy China Research Center, Perfect Company joined hands with the "Healthy China Development Conference" to travel across the country, committed to gathering the forces of politics, industry, academia, and research, to achieve resource sharing and wisdom exchange, and to help build a healthy China. According to the sustainable development report of Perfect Company, in 2023, the Healthy China Development Conference went through 9 stops, with 12,371 participants, 3.252 million people watching the live broadcast of the conference, and more than 242 million likes.


Perfect World signed a strategic cooperation agreement with Healthy China Research Center

In order to promote the deep integration of "production, learning, research and application", Perfect Company established the "Skin Health Research Center" innovation platform and formed the Perfect Skin Health Research Center Expert Committee to lay out a full industry chain research system from skin science-cosmetic science-consumer research.

In terms of talent cultivation in the industry, Perfect has implemented professional talent training and force building, and has been awarded the qualifications of "Health Management Consultant Training Base", "Public Nutritionist Professional Skill Level Training and Assessment Base", "Jinan University Mental Health Joint Research Center", etc. Through a systematic health management talent training program, Perfect has successfully held 133 training sessions, trained more than 40,000 health management professionals, helped the whole people do a good job in health management, and improved family health literacy and health level.

In addition, Perfect is also committed to becoming a disseminator and practitioner of health knowledge, promoting the overall improvement of the health literacy of the whole people. It is understood that Perfect has cooperated with Xinhuanet and Southern Industry Think Tank to establish a "Food Safety Science Popularization Co-construction Base", and jointly launched the "Perfect Health + Encyclopedia" platform with Southern Daily and Southern +, aiming to provide the public with rich health knowledge resources in an easy-to-understand, authoritative and reliable way. At the same time, Perfect has also cooperated with China Business Network to innovate and launch the food-related light web variety show "Perfect Food Time" to enrich the form of health knowledge dissemination.

Smart manufacturing protects health and beauty, and "digital perfection" enables industrial upgrading

In the wave of digital technology innovation, Perfect is also at the forefront of the industry. In 2023, as it is about to enter its 30th year, Perfect will implement its digital transformation strategy in depth, consolidate the digitalization of the enterprise, and lay a solid foundation for upgrading its health management capabilities and building a digital marketing system. By the end of 2023, Perfect had invested more than 400 million yuan in digital transformation, achieving a 46% increase in per capita output value and a 35.6% decrease in product defect rates.


Perfect Company South China Base

With the advancement of the construction of digital and intelligent factories, from basic information construction, digital construction to intelligent construction, Perfect Company has laid out intelligent manufacturing production bases, and has successively built and put into use multiple production bases, continuously improving the level of intelligent manufacturing, and developing from automated production to the direction of "intelligence + digitalization".

Relying on an intelligent management system with integrated business processes and efficient coordination of supply, production and sales, the "Food and Daily Chemical Industry Supply Chain Collaboration Project Based on Industrial Internet" created by Perfect Company was rated as an Industrial Internet Platform + Industrial Chain/Supply Chain Collaboration Pilot Demonstration Project.

Since establishing and accelerating the digital factory strategy based on commodity production, Perfect has actively built a digital capability system and has entered the fast lane of digitalization of circulation and sales processes. By establishing a digital development team and continuously optimizing the functions of digital tools, Perfect has continuously innovated the way customers and partners communicate and develop business, empowering Perfect's business development.

Taking 2023 as the starting point, Perfect World has clearly deployed a three-step strategic blueprint for digital marketing from the three dimensions of headquarters, entrepreneurial partners, and consumers. From 2023 to 2026, Perfect World will focus on improving infrastructure, establishing a competitive advantage driven by data, and leading the industry's increasingly mature digital ecosystem.

At present, the digital development team formed by Perfect has matured and is promoting the upgrade of marketing services in an all-round way. The company empowers its main business with digitalization, fashion and youthfulness, and through the use of big data, artificial intelligence and other cutting-edge technologies, it continuously optimizes the functions of digital tools such as "Youcong Mall" and carefully creates a series of digital marketing projects with industry influence.

It is understood that in 2019, Perfect Company proposed "second entrepreneurship" and started digital transformation, launching the online platform "Youcong Mall" for PC and mobile APP. Perfect Company upgraded and iterated Youcong Mall to better meet the diversified needs of consumers. The mall's digital platform uses intelligent recommendation functions to accurately match customer preferences and enhance personalized shopping experience.

In 2022, Perfect also cooperated with Tencent Smart Retail to launch the "Perfect Digital Marketing Project". By integrating online tools and platforms, it deeply integrates online and offline businesses and accelerates the process of digital transformation. With the help of tools such as Enterprise Micro SCRM, it expands private channels, achieves a dual improvement in efficiency and volume, injects new impetus into the company's business, and enables the long-term development of Perfect's business.


Perfect World and Tencent Smart Retail reached a strategic cooperation and launched the "Perfect World Digital Marketing Project"

Today, Perfect Company relies on its digital capabilities accumulated over the years to empower big health with digitalization, and through the Perfect big health ecological data platform, it meets users' needs for "personalized, digitalized, and precise" health management.

Taking the field of weight management as an example, Perfect has achieved a precise upgrade of health management services with its digital services. Perfect has built a closed-loop system for weight management from education, testing, evaluation, and intervention, becoming the first company in China to propose a "human-bacteria dual-cultivation" diet for weight management. With intestinal flora regulation as the core, it tailors a personalized weight management plan for each customer. Through the digital platform, Perfect has achieved full-process management from data collection, intelligent analysis to personalized recommendations. Customers can obtain health reports and precise intervention strategies to ensure that the weight management process is scientific, efficient, and safe.

Digital transformation is the key to improving quality and efficiency. Perfect World fully empowers the digital marketing system and protects consumers' pursuit of health and beauty. From health products to health solutions, Perfect World has always been at the forefront of the big health industry, continuously exploring and cultivating the big health industry, and is committed to becoming an excellent provider of health and beauty services.

Over the past 30 years, Perfect has always been rooted in China, deeply engaged in the health industry, and constantly pursued excellent quality and innovative development. In the future, Perfect will not forget its original intention, strengthen its confidence, continue to promote the steady development of the company, and contribute positive forces to the country's economic and social development and the realization of a better life for the people.

Note: The data in this article comes from the 2023 Sustainability Report of Perfect World

(The article is reproduced from Caijing.com)